COURSE SYLLABUS FORMAT
Southeast Missouri State University
Department of
Title of Course:
Mass Media
Strategic Production
Course No.
MC333
Revision
New
2011
I. Catalog Description and Credit Hours of Course:
Strategic graphic design, PowerPoint presentations, video news releases, media kits, online newsrooms,
social media management, and arrangements for talk shows. (3)
II.
Prerequisite (s): Completion of 30 credit hours, including a “C” or higher in MC 310 or MC 330.
III.
Purposes or Objective of the Course:
The Department of Mass Media at Southeast Missouri State University holds accreditation in mass
communication from the Accrediting Council for Education in Journalism and Mass Communications
(ACEJMC) and Certification in Education for Public Relations (CEPR). We embrace the values and
competencies of ACEJMC and CEPR.
The five key values are (1) freedom of speech and press; (2) history of communications; (3) diversity in
a global society; (4) application of theories in communications; and (5) legal and ethical issues in pursuit of
truth, accuracy, fairness and diversity.
The six key competencies are (1) critical, creative and independent thinking; (2) correct and clear
writing; (3) appropriate use of research and evaluation; (4) application of basic numerical and statistical
concepts; (5) appropriate application of tools and technologies for the communications professions; and (6)
critical evaluation of work for accuracy, fairness and clarity.
This course focuses on the application of theories in communications and appropriate application of
tools and technologies for the public relations profession. Emphasis is on critical, creative and independent
thinking; correct and clear writing; and critical evaluation of work for accuracy, fairness and clarity.
A. To develop skills in strategic graphic design using Adobe software on Macintosh.
B. To develop strategic PowerPoint presentation skills.
C. To develop skills in developing strategic video news releases.
D. To develop skills in developing strategic media kits.
E. To develop skills in strategically constructing and maintaining online newsrooms.
F. To develop skills in strategic management of social media.
G. To develop skills in arranging strategically appropriate broadcast talk show appearances.
IV.
Expectations of Students:
A. Attend and participate in all class sessions.
B. Complete all readings and other assignments on time.
V. Course Content or Outline (Indicate number of class hours per unit or section):
A. Graphic design
Week 01 – Level-1 design theory
Week 02 – InDesign
Week 03 – Level-2 design theory
Week 04 – Illustrator
Week 05 – Level-3 design theory
Week 06 – Photoshop
Week 07 – Level-4 design theory
Week 08 – PowerPoint
B. Strategic multimedia production:
Week 09 – media kits
Week 10 – appearances
Week 11 – presentations
Week 12 – streaming video
Week 13 – video news releases
Week 14 – online newsrooms
Week 15 – strategic management of social media
VI. Textbook(s) and/or Other Required Materials or Equipment:
Associated Press Stylebook. Additional readings to be determined.
VII. Basis for Student Evaluation:
05% Week 01-05 participation
05% Week 06-10 participation
05% Week 11-15 participation
10% InDesign project
05% Illustrator assignment
05% Photoshop assignment
10% PowerPoint assignment
05% media kit assignment
10% streaming video assignment
10% video news release assignment
15% online newsroom assignment
15% social media assignment
A 92%
B 78%
C 66%
D 54%