Achievement motivation
some people have a compelling drive to succeed and they strive for personal
achievement rather than the rewards of success that accompany it. They have a
desire to do something better or more efficiently than it has been done before. This
drive is the achievement need. From researches into the area of achievement need,
McClelland found that high achievers differentiate themselves from others by their
desire to do things better.
They seek situations where they can attain personal responsibility for finding
solutions to problems, where they can receive rapid feedback on their performance
so they can set moderately challenging goals. High achievers are not gamblers; they
dislike succeeding by chance. They prefer the challenge of working at a problem and
accepting the personal responsibility for success or failure, rather than leaving the
outcome to chance or the actions of others.
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