SURVEY RESEARCH STAGES Survey research is a process that can be divided into the following three stages. The goal of survey design is to construct surveys that are user friendly, well designed, and ask the right questions. This systematic collection of data is able to drive analysis towards reliability and validity. To assist with the survey planning process, for each process stage, time periods are suggested, and process characteristics are described. Process Stages 1. Planning and designing a survey Time Frame 2-4 weeks Process Characteristics The Research Planning Guide is available as a guide for the planning and designing of a survey. The time frame for this stage can be 2-4 weeks. In this stage: 1. Define the purpose of the survey 2. Identify Methodology (quantitative, qualitative) to support purpose and: Identify population and sample size Select method of data collection Determine how the results will be used Develop a timeline 3. Determine budget allocation 4. Develop and design the questionnaire 5. Pilot the questionnaire 2. Data Collection 2-8 weeks Data collection may potentially occur over a 2 to 8 week time frame. Design a process that: 1. Gathers data to support the purpose and methodology: Descriptive data (e.g. frequencies, percentages, mode, median, mean, standard deviation) Inferential statistics (e.g. regression analysis showing which predictors are important and will weigh the predictors by level of importance) Qualitative data (interviews, focus groups, open ended response surveys) 2. Invites participation and follows up non participants Note: A example of a survey process, including design and data collection, is described in section Survey Resource. 3. Reporting of results 4 – 8 weeks The reporting of results shares information, develops reflections and goals for future action. Consider preparing: 1. A customized report for formal university projects, including survey purpose, methodology, survey results, survey findings. 2. A time to review the report and including responses, reflections, and actions. 3. A summary report for posting on the Assessment Website. 4. A presentation to share the process and product at the Assessment Symposium.