Current Topics in IS: NYTimes Technology Pages By: Jeremy Brugger, Jim Klein Sam Reinhardt, Anthony Knollhoff Diane Torneire Site Focus • NYTimes Tech reports and syndicates up to the minute news related to the tech world – Current news related to established tech companies as well as start-ups, like CrowdFlower – Reports on new and rumored consumer products and technologies such as Apple’s tablet – Reviews, podcasts and blogs related to camcorders, cell phones, and other consumer electronics – Tips on computer security Technology & Issues • Current Technology – Amazon is now allowing outside developers to create Apps for the Kindle – Seagate, the worlds largest hard drive producer, has started selling hardware directly to end-users – NASA plans to develop personal flying suits – News from C.E.S. 2010 including E-books readers and Internet for cars • Current Issues – Google’s year-end sales and issues with China (censorship, hackers, and cell phones) – Facebook partnered with McAfee to increase site and user security – Young texters changing the way Americans spell English words Resources for Managers • Managers in almost any industry can benefit from the NYTimes Technology pages – Retail managers can stay abreast of the current issues and trends in consumer electronics – Managers of high-tech companies can benefit from the reports on competitors and industry trends – Financial services managers can use the site’s info to aid investment-making decisions – Managers in the automotive industry can keep up with the popular gadgets and technology for possible integration into future models – Managers can get updates on news with current vendors and software providers – Links to other websites that heavily promote electronics – End of the Day stock tracker for tech companies in the news