Chapter 1
1- Direct marketing
a. Broadly, marketing that takes place without intermediaries between manufacturers and buyers;
in the context of this book, marketing done online between any seller and buyer
b. Firms that sell directly to consumers over the Internet without maintaining a physical sales
channel
c. retailers that offer a transactional Web site from which to conduct business
d. Retailers who do business in the non-Internet, physical world in traditional stores
e. A business model where a company sells in multiple marketing channels simultaneously (e.g.,
both physical and online stores)
2- Virtual e-tailers
a. Broadly, marketing that takes place without intermediaries between manufacturers and buyers;
in the context of this book, marketing done online between any seller and buyer
b. Firms that sell directly to consumers over the Internet without maintaining a physical sales
channel
c. retailers that offer a transactional Web site from which to conduct business
d. Retailers who do business in the non-Internet, physical world in traditional stores
e. A business model where a company sells in multiple marketing channels simultaneously (e.g.,
both physical and online stores)
3- click-and-mortar retailers
a. Broadly, marketing that takes place without intermediaries between manufacturers and buyers;
in the context of this book, marketing done online between any seller and buyer
b. Firms that sell directly to consumers over the Internet without maintaining a physical sales
channel
c. retailers that offer a transactional Web site from which to conduct business
d. Retailers who do business in the non-Internet, physical world in traditional stores
e. A business model where a company sells in multiple marketing channels simultaneously (e.g.,
both physical and online stores)
4- brick-and-mortar retailers
a. Broadly, marketing that takes place without intermediaries between manufacturers and buyers;
in the context of this book, marketing done online between any seller and buyer
b. Firms that sell directly to consumers over the Internet without maintaining a physical sales
channel
c. retailers that offer a transactional Web site from which to conduct business
d. Retailers who do business in the non-Internet, physical world in traditional stores
e. A business model where a company sells in multiple marketing channels simultaneously (e.g.,
both physical and online stores)
5- multichannel business model
a. Broadly, marketing that takes place without intermediaries between manufacturers and buyers;
in the context of this book, marketing done online between any seller and buyer
b. Firms that sell directly to consumers over the Internet without maintaining a physical sales
channel
c. retailers that offer a transactional Web site from which to conduct business
d. Retailers who do business in the non-Internet, physical world in traditional stores
e. A business model where a company sells in multiple marketing channels simultaneously (e.g.,
both physical and online stores)
6- Related financial markets
a. Online Stock Trading
b. electronic (online) banking (e-banking)
c. Online Financial Transaction Implementation Issues
7- a credit card number
a. Online Stock Trading
b. electronic (online) banking (e-banking)
c. Online Financial Transaction Implementation Issues
8- Imaging systems
a. Online Stock Trading
b. electronic (online) banking (e-banking)
c. Online Financial Transaction Implementation Issues
9- disintermediation
a. The removal of organizations or business process layers responsible for certain
intermediary steps in a given supply chain
b. The process whereby intermediaries (either new ones or those that had been
disintermediated) take on new intermediary roles
c. The use of software (intelligent) agents to facilitate intermediation
d. Extensive use of both human and electronic intermediation to provide assistance in all
phases of an e-commerce venture
e. Situation in which an online marketing channel upsets the traditional channels due to real
or perceived damage from competition
10- reintermediation
a. The removal of organizations or business process layers responsible for certain
intermediary steps in a given supply chain
b. The process whereby intermediaries (either new ones or those that had been
disintermediated) take on new intermediary roles
c. The use of software (intelligent) agents to facilitate intermediation
d. Extensive use of both human and electronic intermediation to provide assistance in all
phases of an e-commerce venture
e. Situation in which an online marketing channel upsets the traditional channels due to real
or perceived damage from competition
11- cybermediation
a. The removal of organizations or business process layers responsible for certain
intermediary steps in a given supply chain
b. The process whereby intermediaries (either new ones or those that had been
disintermediated) take on new intermediary roles
c. The use of software (intelligent) agents to facilitate intermediation
d. Extensive use of both human and electronic intermediation to provide assistance in all
phases of an e-commerce venture
e. Situation in which an online marketing channel upsets the traditional channels due to real
or perceived damage from competition
12- hypermediation
a. The removal of organizations or business process layers responsible for certain
intermediary steps in a given supply chain
b. The process whereby intermediaries (either new ones or those that had been
disintermediated) take on new intermediary roles
c. The use of software (intelligent) agents to facilitate intermediation
d. Extensive use of both human and electronic intermediation to provide assistance in all
phases of an e-commerce venture
e. Situation in which an online marketing channel upsets the traditional channels due to real
or perceived damage from competition
13- Channel conflict
a. The removal of organizations or business process layers responsible for certain
intermediary steps in a given supply chain
b. The process whereby intermediaries (either new ones or those that had been
disintermediated) take on new intermediary roles
c. The use of software (intelligent) agents to facilitate intermediation
d. Extensive use of both human and electronic intermediation to provide assistance in all
phases of an e-commerce venture
e. Situation in which an online marketing channel upsets the traditional channels due to real
or perceived damage from competition
14- The removal of organizations or business process layers responsible for certain intermediary steps
in a given supply chain
a. disintermediation
b. reintermediation
c. cybermediation
d. hypermediation
e. channel conflict
15- The process whereby intermediaries (either new ones or those that had been disintermediated) take
on new intermediary roles
a. disintermediation
b. reintermediation
c. cybermediation
d. hypermediation
e. channel conflict
16- The use of software (intelligent) agents to facilitate intermediation
a. disintermediation
b. reintermediation
c. cybermediation
d. hypermediation
e. channel conflict
17- Extensive use of both human and electronic intermediation to provide assistance in all phases of an
e-commerce venture
a. disintermediation
b. reintermediation
c. cybermediation
d. hypermediation
e. channel conflict
18- Situation in which an online marketing channel upsets the traditional channels due to real or
perceived damage from competition
a. disintermediation
b. reintermediation
c. cybermediation
d. hypermediation
e. channel conflict
19- shopping portals
a. Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented
b. Tools that scout the Web on behalf of consumers who specify search criteria
20- shopping robots
a. Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented
b. Tools that scout the Web on behalf of consumers who specify search criteria