CYFIEITHU DIWYLLIANT, DIWYLLIANT
CYFIEITHU: LEITHOEDD MEWN FFILM, TELEDU
A LLENYDDIAETH.
ABERYSTWYTH, HYDREF 2005
TRANSLATION OF CULTURE, CULTURE OF
TRANSLATION: LANGUAGES IN FILM, TELEVISION
AND LITERATURE.
ABERYSTWYTH, OCTOBER 2005
TWO TELEVISION CHANNELS IN THE
BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME
DIRECTION?
Josu Amezaga & Edorta Arana
University of the Basque Country
Euskal Herriko Unibertsitatea
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION?





Introduction
Television landscape in the Basque
Country
Time to redefine
ETB2: the strongest ally
Shall we try these?
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION?

Introduction
– The important role of EITB in the still
incomplete linguistic normalization process
– Two channels, only one in Basque
– Synergies required between the two
channels
– New ideas for new times, learning from
others experiences
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION?

Television landscape in the Basque
Country
– Huge French and Spanish television
influence areas
– ETB, the national television station
– Two channels, one in Basque and the
other exclusively in Spanish
Television audience in the Basque
Autonomous Community (TNS, 2004)
30
26,5
25
20
17,1
17,6
17,5
15
10
7,6
6,4
5,3
5
2
0
ETB1
ETB2
TVE1
TVE2
Tele 5
Ant ena 3
Canal +
Best elakoak
Television audience in the Basque
Autonomous Community (TNS, 23/10/2005)
30
24,9
25
19,7
20
19,4
16,2
15
9,2
10
4,9
4,7
5
1
0
ETB1
ETB2
TVE1
TVE2
Tele 5
Ant ena 3
Canal +
Best elakoak
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION?

Time to redefine
– ETB1
•
•
•
•
Broadcasting in Basque
Genres distribution
Audience
Social perception
ct
es
ho
w
gh
t in
g
as
i
fie
d
0
Un
cl
0,1
O
th
er
s
Te
le
sh
op
Bu
llfi
3
Re
lig
io
us
/G
am
10
In
fo
sh
ow
qu
e
at
io
n
us
i
In
fo
rm
M
en
t
Sp
or
ts
En
te
rta
in
m
13
Q
ui
z
io
n
Cu
lt u
re
Fi
Television offer by genres; ETB1 (TNS, 2004)
35
30,7
30
25
20,5
20
15
13,2
9
6,2
5
3,2
1,1
0
0
0
Audience of ETB1 (TNS, 1995-2004)
8
7,5
7
6,7
6,7
6,2
6
5,92
5,9
5,6
5,4
5,3
5,3
5
4,6
4
3
2
1
0
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
B/B1995-2004
Television audience in the Basque
Autonomous Community.
Children aged 4-12 (TNS, 2003-2004)
25
23,8
20
18,6
16,9
15
14,2
11,5
10
9,2
4,5
5
1,4
0
ETB1
ETB2
TVE1
TVE2
Tele 5
Antena 3
Canal +
Bestelakoak
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION?

Time to redefine
– ETB1
– ETB2
•
•
•
•
Broadcasting in Spanish
Genres distribution
Audience
Social perception
t io
n
Q
ui
z
es
ho
w
gh
t in
g
as
i
fie
d
0
Un
cl
0,1
O
th
er
s
1,7
Te
le
sh
op
Bu
llfi
0,1
Re
lig
io
us
/G
am
0,4
In
fo
sh
ow
qu
e
at
io
n
us
i
In
fo
rm
M
en
t
Sp
or
ts
En
te
rta
in
m
Cu
lt u
re
Fi
c
Television offer by genres; ETB2 (TNS, 2004)
45
42,1
40
35
30
25
20
19,9
15
15,3
12,1
10
7
5
1,1
0
0
0
Audience of ETB2 (TNS, 1995-2004)
20
18,5
18
17,8
18
17,2
17,1
16,5
16
16,8
16,3
16,1
15,6
14,6
14
12
10
8
6
4
2
0
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
B/B1995-2004
Television offer by genres;
ETB1 versus ETB2 (TNS, 2004)
45
42,1
40
35
30,7
30
25
20,5
19,9
20
15,3
15
13,2
12,1
13
9
10
7
6,2
5
3,2
3
1,7
1,1
0,1
0,1 0
0
0
O
th
er
s
0,1
Te
le
sh
op
1,1
0,4
0
0
fie
d
as
i
Un
cl
gh
t in
g
Bu
llfi
Re
lig
io
us
es
ho
w
/G
am
Q
ui
z
In
fo
sh
ow
qu
e
us
i
M
at
io
n
In
fo
rm
Sp
or
ts
en
t
En
te
rta
in
m
Cu
lt u
re
Fi
ct
io
n
0
0
Audience of ETB1 vs. ETB2 (TNS, 1995-2004)
20
18,5
18
17,8
18
17,2
17,1
16,5
16,8
16,3
16,1
16
15,6
14,6
14
12
10
8
7,5
6,7
6
6,7
6,2
5,9
5,4
5,3
5,6
5,92
5,3
4,6
4
2
0
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
B/B1995-2004
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION?

Time to redefine
– ETB1
– ETB2
– Time of crisis
•
•
•
•
Role of both channels
Quantitative parameters
Allies and enemies
End of a cycle
Harry Potter and the People
meter´s Stone




Harry Potter
Broadcasted
simultaneously in
Basque and in
Spanish
1-10 against Basque
Fighting to each
other
Debate in the Spanish Parliament



Juan Jose Ibarretxe
ETB1 as in a CCTV
in Spanish and
ETB2 news
programmes
Qualitative
relevance of the
news programmes
in Spanish
New ideas about and “old art”



The first movie of
the century in
Basque
Great audience
results
Public debate about
dubbing and
subtitling
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION?

ETB2: the strongest ally
– The chain’s mayor aims can`t be split apart
by channels
– The succes of one of the channels and the
failure of the other means failure of both
– Basque language promotion and common
culture, social and historic references are
needed
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION?

Shall we try these in ETB2?
– Increasing presence of Basque in the
programme-schedule, parts of existing
programmes, sketches…
– Using of subtitles and over voices in news
programmes and current affairs
– Implementing the natural bilinguism
– Linking both channels: presenters, SMS…
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION?

Shall we try these in ETB2?
– Using the channel in Spanish as the best
promotion way for ETB1
– Why not duplicating advertising campaings
in both channels; ETB1 “ads free”?
– Building compatible programmingschedules for both channels.
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION?

Conclusive question marks
– sinergy between both channels is
necessary
– Imaginative attitudes and acceptance of
certain degree of risk
– Learning from the others
TWO TELEVISION CHANNELS IN THE BASQUE COUNTRY:
IGNORING EACH OTHER OR
WORKING IN THE SAME DIRECTION
Diolch