Regional Perspective on
Web Management and
Governance
The Case of South Asia
World Bank
By Daria Lavrentieva
www.worldbank.org/sar
Outline
• Web Program in South Asia:
– Where we were
– What we’ve done
– Where we are
– How we work
– Quality Control
• Lessons learned
• Looking down the road
www.worldbank.org/sar
Web Program in South Asia:
Where we were
Opportunities:
• Organizational
mandate
• Web implementations
maturity
• Demand
• Decentralized dpt
• Interest for new skills
Constraints:
• Complex org.
structure
• No vision
• No senior leadership
• No incentives
• No skills
• No commitment
• No budget
• Working in silos
www.worldbank.org/sar
What we have done
• Presented a case to Senior Management
• Conducted a study across the Bank and in
other organizations
• Developed a Regional web strategy
• Built a case
• Received budget and set up a formal
program
www.worldbank.org/sar
SAR Web Program
www.worldbank.org/sar
SAR Web Program: Where we are
• Our assets: 40+ complex sites
(internal/external)
• Central web team: 3 full time and 2 part
time staff
• Budget: about $200,000 (excluding staff
salaries and individual units)
• Statistics: over 200,000 page views per
month
www.worldbank.org/sar
How we work: Web Roles
Unit Team
-Business Sponsor
-Project Lead
-Web master
-Content providers
Central Team
Editor, Web Coordinator, Technical Expert
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How we work: workflow (2)
Business sponsor
Content providing
-Content gathering,
revision and posting
www.worldbank.org/sar
Content types
Quality Control Mechanisms
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Clear Plan of Site Development
Left Navigation
Subsections
Home
Overview
Transport
Strategy
Countries
Afghanistan
Bangladesh
Bhutan
India
Maldives
Nepal
Pakistan
Sri Lanka
Maintena
nce
BiMonthl
y
Annually
Annually
Person responsible
for updating
Anita
Person/ system responsible for
content
Aniruddha
Anita
Anita
Guang
Guang
Annually
6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months
Anita
Anita
Srinivas
Anita
Srinivas
Anita
Anita
Anita
Srinivas NS
Guang
Mitsuyoshi Asada
Reefat
Binyam
Aniruddha/ Nupur/George
Aniruddha
Surendra
Zafar/Amer/ Hasan Afzal Zaidi
Isabel/Amali
www.worldbank.org/sar
Content Creation/ Approval Workflow
Update time
Content Coordinator
remind
Content Provider
Content Provider
update/ submit
content
no
yes
Project Lead/ Business
Sponsor get involved
If
problem
yes
If content
sensitive
Project Lead/ Business
Sponsor review content
no
Content Coordinator
post content
Project leader
share update
with community
www.worldbank.org/sar
no
yes
If content
need revision
Web Statistics
Regio nal P age Views
A fghanistan
B angladesh
20,000
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
B hutan
India
M aldives
Nepal
P akistan
Sri Lanka
Decentralizatio n
HIV/A IDS
Transpo rt
Ap
r
2,
20
Ap
06
r1
6,
20
Ap
06
r3
0,
M
20
ay
06
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ay
6
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6
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6
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9,
20
Ju
06
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3,
20
Au
06
g
6
Au , 20
g
06
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Se
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3,
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06
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00
ct
6
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ct
15
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6
Water
Gro wth
Trade
P o verty
Go vernance
www.worldbank.org/sar
Training Program
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How we are governed
• Governance Body:
– Regional Management Team
– Web Action Team, chaired by Chief Economist
– Central Web Team: Communications + IT
– Unit Web Teams
• Support mechanisms: web platform, web
metrics, maintenance plan and workflow,
training program
www.worldbank.org/sar
Lessons learned in
web management and governance
•
•
•
•
•
•
•
•
Good content/ communications strategy
Start from top-down
Careful selection of the business sponsor
Good case
Incentives
Clearly defined roles and responsibilities
Good metrics in places
Be flexible…
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Looking down the road…
• Changing focus: push - pull - interactive
space
• Changing roles: marketing, research
• Changing Management
• Changing technology
• Central governance?
• Internal/ external governance
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Thank you!
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Organizational Structure
Task Teams and Experts
Regions
Sectors
Environment
Africa
East Asian
& Pacific
Central
Asia
Latin America
Middle East
& Caribbean
and North
America
Task Teams
Human
Development
Experts
Private Sector &
Infrastructure
Operation Core
Services
Poverty
Reduction
www.worldbank.org/sar
South
Asia
South Asia Department
SARVP: Front Office
Country Units
Sector Units
Service Units
BACK
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