This training is conducted by the
National Food Service Management Institute
The University of Mississippi
www.nfsmi.org
800-321-3054
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Lesson 1: Marketing Healthy Options
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Objectives
After completing this lesson, participants will be able to
1. Describe diversity among students and state student
needs and expectations.
2. State ways the menu serves as a marketing tool.
3. Identify ways the menu can promote nutrition education
and nutrition integrity.
4. Describe how the cafeteria environment affects student
eating behaviors and food choices.
5. Describe how the interaction between students and
school nutrition professionals affects participation in
school nutrition programs.
Lesson 1: Marketing Healthy Options
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Menu as a
Marketing Tool
Lesson 1: Marketing Healthy Options
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Understanding Your
Customers
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Who?
Who is the most important?
How do your customers differ?
What are their needs and wants?
Lesson 1: Marketing Healthy Options
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Menu
How does a restaurant menu
influence your choices?
Lesson 1: Marketing Healthy Options
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The menu communicates
who and what we are.
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What information should
be included on the menu?
Lesson 1: Marketing Healthy Options
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Activity #1
Menu Challenge
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Nutrition Education
and
Nutrition Integrity
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Nutrition Education
on the Menu
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•
•
•
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Nutrition messages
Games
Harvest of the Month
Descriptions of new or unfamiliar foods
Recipes
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Nutrition Integrity
• Consistency in safety and quality
• Maintaining nutritional standards
• Serving foods to reinforce nutrition education
messages
• Keeping meals affordable
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Activity #2
Hands Up!
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Cafeteria Environment
and Atmosphere
Lesson 1: Marketing Healthy Options
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What comes to mind?
For You? For Your
Customers?
Five Senses
• What do you HEAR?
• What do you SMELL?
• What do you SEE?
• What do you FEEL?
• What do you TASTE?
Lesson 1: Marketing Healthy Options
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Cafeteria Environment
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Tables – Height? Clean? Conducive socially?
Tray/Dishes – Age appropriate?
Silverware/Tableware – User friendly?
Serving Lines – Easy or difficult?
Effective Adult Supervision?
Adequate Time to Eat?
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Cafeteria Staff Interactions
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•
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•
Smile
Listen
Be aware of body language
Be aware of voice tones
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Activity #3
Summary and Review
Question Swap
Lesson 1: Marketing Healthy Options
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Lesson 2: Reaching Out to the
School Community
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Objectives
After completing this lesson, participants will be able to
1. Describe ways to develop and maintain a positive
image for school nutrition.
2. Identify school district policies that impact the school
nutrition program.
3. Evaluate school nutrition procedures to see if they meet
the needs of the school community.
4. Suggest ways school nutrition professionals can
become involved with school committees and activities.
Lesson 2: Reaching Out to the School Community
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Activity #1
How Would
You Respond?
Lesson 2: Reaching Out to the School Community
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Role of School
Nutrition Program
Support
Academic Achievement
Lesson 2: Reaching Out to the School Community
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Build Relationships
Administrators
Teachers
Staff
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Implement practices to make
others’ jobs easier
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How Would You
Respond?
Question #1 – Doris should…
Question #2 – Lucille should…
Question #3 – Nutrition assistants should…
Question #4 – Nutrition manager should…
Question #5 – Manager and cook should…
Lesson 2: Reaching Out to the School Community
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Policy
An overall plan that presents
general goals to guide and
determine the decisions of an
organization.
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Procedures
A series of steps
followed in a definite order.
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School nutrition programs must
organize in accordance with
school site and district program,
policies, and procedures.
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Activity #2
Analyzing School Nutrition
Procedures
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School Committees and
Activities
How do we
become involved?
Lesson 2: Reaching Out to the School Community
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Any questions or comments
regarding today’s lesson?
Lesson 2: Reaching Out to the School Community
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Activity #3
Review
Lesson 2: Reaching Out to the School Community
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Lesson 3: Communicating with Parents
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How many of you are
parents?
Lesson 3: Communicating with Parents
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Objectives
After completing this lesson, participants will be able to
1. Identify parent expectations regarding the school
nutrition program.
2. Describe ways to distribute program information to
parents.
3. State approaches to providing nutrition education tips to
parents.
4. Identify means to acquire feedback from parents.
5. Suggest ways parents may become involved in school
nutrition program.
Lesson 3: Communicating with Parents
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Activity #1 - Brainstorm
Question #1
What are 3-5 parent
expectations regarding the
school nutrition program?
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Example
Alisal Union School District
in
Salinas, California
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Activity #1 - Brainstorm
Question #2
What are 3-5 ways to distribute
program information to parents?
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NSPRA Survey
Top Responses
1. Email
2. Online Parent Portal
3. E-Newsletters
4. District/School Websites
5. Telephone/Voice Messaging
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Alisal Union School
District
• Nutrition Corner
• Parent Meal Sampling/Tasting
• Mini Food Shows
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Activity #1 - Brainstorm
Question #3
What are 3-5 approaches to
provide nutrition education tips to
parents?
Lesson 3: Communicating with Parents
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Activity #1 - Brainstorm
Question #4
What are 3-5 means to acquire
feedback from parents?
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Activity #1 - Brainstorm
Question #5
What are 3-5 ways parents may
become involved in the school
nutrition program?
Lesson 3: Communicating with Parents
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Any questions or comments
regarding today’s lesson?
Lesson 3: Communicating with Parents
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Activity #2
Review Challenge
Parent Expectations
Distribution of Information
Nutrition Education Tips
Parent Feedback
Parent Involvement
Lesson 3: Communicating with Parents
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Lesson 4: Farm to School and
School Gardens
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Activity #1
Fact or Fiction
Lesson 4: Farm to School and School Gardens
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Objectives
After completing this lesson, participants will be able to
1. Define the goals of a Farm to School program.
2. Describe examples of Farm to School activities.
3. Give scenarios of how a school garden can function.
4. Identify ways a school nutrition program can support a
school garden program.
5. Describe ways that a Farm to School or school garden
program can help market school meals.
Lesson 4: Farm to School and School Gardens
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Goals of Farm to School
1. Provide healthy meals at school
2. Improve student nutrition
3. Provide opportunities to include
agriculture in nutrition education
4. Support local and regional farmers
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Examples of
Farm to School Activities
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School Gardens
• History of School Gardens
• Purpose
• Size
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How can school nutrition
professionals support school
garden programs?
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A Marketing Tool
How can we use Farm to School and school
garden programs to market school meals to
Students
Teachers
Parents
?
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Resources
• The Community Alliance with Family
Farmers (CAFF)
• The Edible Schoolyard Project
• The Farm to School Initiative –
USDA
• The National Farm to School
Network
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Any questions or comments
regarding today’s lesson?
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Activity #2
Summary and Review
Fact or Fiction
Revisited
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National Food Service Management Institute
The University of Mississippi
• Mission: To provide information and services that promote
the continuous improvement of child nutrition programs
• Vision: To be the leader in providing education, research, and
resources to promote excellence in child nutrition programs
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