Organisational
Communication
Road Map
 Importance
 Concept/ Meaning
 Definition
 Case study
 Models for Diagnosis to Help with Prognosis
 Feedback
Importance
 To a large extent, an organisation is communication
 Communication bolsters an organisation’s total




effectiveness
Stimulative ‘information-intensive’ jobs are the norm
which require dexterity in communication
Employees who are more ‘in-the-know’ are in demand
Good communication skills are imperative for
promotion
Helps handle voluminous flow of information to
facilitate decision making
Concept
Communicative actions
Creating
messages or
displays
Interpreting
messages or
displays
Definition
Organisational communication is an evolutionary,
culturally dependent process of sharing information
and creating relationships in environments designed
for manageable, goal-oriented behaviour.
Gerald L. Wilson
H. Lloyd Goodall
Christopher L. Waagen
Models for Diagnosis
 The One-Way Model
 The Interaction Model
 Two-Person Relationship Model
 The Communication-in-Context Model
 The Strategic Model
(I) The One-Way Model
Message delivery and
techniques
Sender
Receiver
(II) The Interaction Model
Feedback
Noise
Sender
(Encodes
message)
Message
(Delivered
through
channels
and media
Possible additional
feedback to receiver
Noise
Receiver
(Decodes
message)
(III) The two-Person Relationship Model
A’s View of,
and behaviour
toward, B
A’s view of (way
of thinking and
feeling about) A
B’s view of,
and behaviour
toward, A
B’s view of (way
of thinking and
feeling about) B
(IV) The Communication-in-Context Model
Task
characteristics
Organization structure
& culture
Communicative behavior
between individuals
Group characteristics
(V) A Strategic Model: The OrganisationEnvironment Transaction
The environment
The Organisation
Information received from the
environment
Strategy formation
Information available in the
environment from outside parties
Information transmitted by
the organisation
Business Idioms for the Day
 Blue chip company
 Above board
 Get down to brass tracks
 Bricks and mortar/ bricks and clicks
 Pass the buck