November 19, 2015

University of West Georgia
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Fall 2014
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Web Advisory Committee
• Blake Adams, Jami Bower, Denny Chasteen, John Head, Kevin Hemphill, Kathy Kral,
Julie Lineback, April Saunders, Craig Schroer
• Committee Charge
• Develop an overarching web strategy, blueprint, and action plan tied to institutional imperatives and steeped in research for evolving and elevating the UWG (.edu) site
• Transform and simplify the UWG end-user experience and enhance our reputation
Winter-Summer 2015
• Conducted research and development, improvement initiatives for feedback, metrics for measurement, and review/assessment
• Conducted site testing with key constituencies during development phases
• Performed CMS analyses, internal assessment, and development/support agreements
• Created and completed an RFP process for awarding external web development partners
Fall 2015
• Created wireframes/concepts for developing a final site design
University of West Georgia
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• Enhance the visual identity and appearance
 New theme, fonts, colors, and other graphical branding elements
• Improve the layout, navigation and overall functionality of the site
•
Establish and maintain consistency (theme, layout, navigation and content standards)
• Implement a new CMS that’s easy to use, to update and that’s compliant (ADA)
•
Update and migrate current content to the new CMS
•
Improve accuracy, currency, and consistency of information
• Improve timeliness of information for and about our degrees, programs, courses, faculty, staff, students, admissions, events, schedules, deadlines, etc.
•
Improve our presence in ranking in organic web searches
• Improve our integration and presence across all social media platforms
•
Incorporate mobile responsive design
• Implement mandatory visual and web usage guidelines
•
Realign staff and resources
• Identify certified content owners/editors and provide ongoing training and support
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University of West Georgia

• Complete Site Design: February 2016
• Implement Design: April 2016
• Migrate Content: May 2016 - August 2016
• First 40 Sites Migrated = 90% of Web Traffic
University of West Georgia
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Phase 1
• UWG main
• business, nursing, education, coss, cosm, coah, honors
• admissions, careerservices, counseling, csi, financialaid, health, housing, orientation, registrar, urec
• ecore, newnan, uwgonline
• advancedacad, advising, gradstudies
• library, coliseum, ucm, alumni, its
• aux, bursar, hrpay, parking, police, wolvescard
• president, engagewest
University of West Georgia
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University of West Georgia
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