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SMU BBA SEM 2 SUMMER 2015 ASSIGNMENTS
BBA 201
1 Discuss the primary data collection techniques in detail.
Definition of Primary data.
Primary data collection techniques
2 a. Explain the different types of research designs.
b. Differentiate between Probability and Non-probability sampling methods.
Meaning of research design
Types of research designs
Meaning of Probability and Non-probability sampling methods
Differences
3 The important task ahead of the researcher is to document the entire work done in the form of a
well-structured research report. Explain the report writing steps. What are the guidelines for
writing the research report?
Meaning of a Research Report
Report writing steps
Guidelines for writing the Research Report
BBA202
1 What is business strategy? Explain the need for business strategy.
Meaning of business strategy
Explanation of the need for business strategy
2 Define strategic management. What are the causes for failure of Strategic Management?
Definition of Strategic Management
Causes for failure of Strategic Management
3 Write a brief note on the following:
a) Core competencies and their importance
b) Strategic leadership.
A a) Core competencies and their importance
b) Strategic leadership.
BBA203
1. Journalize the following transactions in the books of Balu.
2004
Rs.
Jan. 1
Commenced business with 25,000
Jan. 2
Goods purchased for cash 15,000
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Jan. 3
Jan. 7
Jan. 8
Jan.10
Jan.13
Paid freight 500
Goods sold to Raj Kumar on credit 5,000
Paid for stationery 2,000
Paid for Rent 1,000
Cash received from Mohan Das 15,400
Allowed him discount 600
Jan.15
Paid Premium 4,000
Jan.20
Paid to postage 1,000
Jan.25
Paid for salaries 500
Jan.30
Commission received 1,000
Preparation of all the journal entries with the correct amount-8
Narration-2]
2. Accountancy refers to a systematic knowledge of accounting. It explains ‘why to do’ and
‘how to do’ of various aspects of accounting. Explain the objectives of accounting and explain
the categories of users.
[Explanation of accounting objectives-5
Explanation of categories of users-5]
3. What do you understand by good will? Explain the accounting treatment of goodwill at the
time of admission. Give journal entry for the below problem:
T and S are partners in a firm sharing profit in the ratio 5:3. They admitted G as a new
partner for 1/4th share in the profit. G brings Rs.45,000 for her share of goodwill and
Rs.1,20,000 for capital. They have withdrawn the goodwill from the firm. Make journal
entries in the books of the firm after the admission of G. The new profit sharing ratio will be
2:1:1.
[Meaning of good will with the formula-2
Accounting treatment of goodwill at the time of admission-4
Journal entry in the books of T,S and G-4]
4. Differentiate between trade discount and cash discount.
Enter the following transactions in Sadhana’s simple cash book.
2010 April
1st April
Balance of cash in hand Rs.1500
8th April
Purchased goods for cash from X for Rs.320
15th April
Sold goods for Rs. 480 to Y for cash
20th April
Received commission Rs.65
22nd April
Paid Commission Rs.55
28th April
Paid to Reena on account Rs.715
30th April
Paid salary to the office clerk Rs.100 and office rent Rs.60
[Differences between trade discount and cash discount-5
Preparation of cash book-5]
5. Final Accounts are prepared at the end of the accounting year with various adjustments.
Explain the features and objectives of final accounts.
[Explanation of objectives of final accounts-3
Explanation of features of final accounts-7]
6. Prepare Trading, Profit and Loss Account and Balance Sheet from the following particulars
as on 31st March 2012.
Trial Balance
Particulars
Dr. (Rs) Cr. (Rs)
Capital / Drawings
1400
10000
Cash in hand
1500
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Bank overdraft @ 5%
2000
Purchase and Sales
12000
15000
Returns
1000
2000
Establishments charges
2500
Taxes and Insurance
500
Provision for Doubtful Debts
1000
Bad Debts
500
Sundry Debtors and Creditors
5000
1850
Commission
500
Investments
4000
Stock on 1 April 2010
3000
Furniture
600
Bills Receivable & Bills payable
3000
2500
Collected Sales Tax
150
Total
35000
35000
Further, you are required to take into consideration the following information:
a) Salary Rs.100 and taxes Rs.400 are outstanding but insurance Rs.50 prepaid
b) Commission amounting to Rs.100 has been received in advance for work to be done next
year.
c) Interest accrued on investments Rs.210
d) Provision for doubtful Debts is to be maintained at 20%
e) Depreciation on furniture is to be charged at 10% p.a.
f) Stock on 31st March 2012 was valued at Rs.4,500
g) A fire occurred on 25th March 2012 in the godown and stock of the value of Rs.1,000 was
destroyed. It was fully insured and the insurance company admitted the claim in full.
[Calculation of Trading and P/L a/c-5
Preparation of balance sheet-5]
BBA 204
1 Explain the components of traditional marketing mix in detail.
Definition of marketing mix
Explanation of components
2 Describe the methods of environmental analysis-SWOT, PEST.
Strength, Weakness, Opportunity, Threat 5
Political, Economic, Social, Technological
Environment
3 The brand is the symbol of the product’s personality. It is developed though diligent market
research and is based on the customer’s needs and wants. Explain the various steps which are
undertaken in the formation of a brand with examples.
Definition of brand
Steps involved in brand development
Examples
4 Define Product mix. Explain the factors determine the decisions of the Product mix.
Definition of Product mix
Factors determine the decisions of the product mix
5 Define Green Marketing. What are the reasons for which companies adopt green marketing?
Definition of Green marketing
Reasons for which companies adopt green marketing
6 Explain the personal, socio-cultural, Psychological determinants of consumer behaviour.
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Definition of consumer behaviour
Personal determinants- Consumer
demographics ,Consumer psychographics
Socio-Cultural determinants- Social factors ,
Cultural factors
Environmental factors
Psychological determinants—Perception,
Learning, Memory
Motivation
BBA205
1 Define MIS. Describe the characteristics and functions of MIS.
Meaning of MIS
Characteristics of MIS
Describing the functions of MIS
2 What do you mean by ERP? Describe the situations before and after the existence of ERP.
Explain the challenges involved in ERP
Definition of ERP
Explaining the situations before and after ERP
Explaining the challenges in ERP
3 Explain the applications and systems used in E-communication.
Application and systems used in E-communication
4 There is an information explosion in today’s society. There are lot of advantages of DBMS like
proper maintenance of the data and maintaining security. Explain the process of data transition
using diagram and an example of your own.
Drawing the diagram
Explaining the process of data transition with an example
Explaining the process
5 There are two investment plans in the market whose details are given below based on which you
need to decide which investment plan you need to select. Suggest which investment plan you
prefer and why?
Particulars Plan A Plan B
Investment in Rs.
Million
3 2.7
Savings/ gain per year in Rs. Million
1.0 0.85
No. of years savings or gain would occur
55
Discount Rate 12% 12% reasoning about the 2 plans
Writing 2 Formulae
Answering which plan is better
Calculations and correct answers
6 Write short notes on the following:
a) Transaction Processing System (TPS)
b) Knowledge Based System (KBS)
Concept of Transaction Processing System
Concept of Knowledge Based System
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