BA (Hons) Marketing - University Centre, Peterborough

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THE SENATE
PATHWAY APPROVAL REPORT
(Core and/or Franchised Provision)
A confirmed report of the event held on 26th November 2008 to
consider the approval of the following pathways:
BA (Hons) Marketing
Ashcroft International Business School
Delivery of Pathways at University Centre Peterborough
Quality Assurance Division
SECTION A – OUTCOME SUMMARY
1.
INTRODUCTION
1.1
The purpose of the event was to consider the approval of the delivery of the BA (Hons)
Marketing at University Centre Peterborough.
1.2
The pathway will be located
Ashcroft International Business School.
2.
CONCLUSIONS
2.1
The Panel recommends to the Senate the approval of delivery of the following pathway:

in
the
Chelmsford
Department
in
the
BA (Hons) Marketing.
Approval, once confirmed, will be for an indefinite period, subject to Anglia Ruskin’s
continuing quality assurance procedures.
Delivery at University Centre Peterborough will be both full-time and part-time with a
minimum cohort size of ten students and a maximum cohort size of thirty students.
2.2
The Panel recommends to the Senate the approval of no new modules for delivery.
2.3
The Panel congratulated the team for the vision and enthusiasm demonstrated in
establishing a higher education strategy for Peterborough in Peterborough.
2.4
Conditions
Approval is subject to the following conditions which were set by the Panel. A copy of the
response must be lodged with the Executive Officer by the date(s) detailed below:
2.4.1
2.4.2
2.4.3
2.4.4
Details of Condition
Deadline
Response to
be considered
by
Submit an electronic version of the revised
Pathway Specification Form (PSF) detailing the
modules to be delivered at the University Centre
(paragraph 9.1 & Appendix 1);
Review the Student Handbook to reflect the
vibrant environment at Peterborough and
emphasise students’ status as Anglia Ruskin
students (paragraphs 6.7, 6.9, 8.1 & 9.2);
Provide a pathway structure diagram within the
Student Handbook to reflect accurately the
sequencing of modules both for part-time and
full-time students (paragraphs 4.3-4);
Provide a strategy and resource plan for the
appropriate and timely development of
resources, in particular those with regard to the
library and staffing, to reduce the vulnerability of
individual tutors and deliver successfully the
specialist marketing modules, e.g. Retail
Marketing (paragraphs 6.1-5).
17th
December
2008
All Panel
members
17th
December
2008
Panel Chair &
Executive
Chair
17th
December
2008
All Panel
members
17th
December
2008
All Panel
members
Quality Assurance Division
2
Confirmed
2.5
Recommendations
The following recommendations for quality enhancement were made by the Panel. A copy
of the responses to the recommendations listed below must be lodged with the Executive
Officer. The Faculty Board for the Ashcroft International Business School will consider the
responses at its meeting of 25th February 2009:
2.5.1
2.6
Details of Recommendation
Develop a plan to effectively market the pathway (paragraph 3.4).
Deadline
19th January
2009
Issues Referred to the Senate (or appropriate standing committee)
2.6.1
The Panel did not identify any following institution-wide issues as requiring the
attention of the Senate or the appropriate standing committee of the Senate.
Quality Assurance Division
3
Confirmed
SECTION B – DETAIL OF DISCUSSION AND PANEL CONCLUSIONS
3
RATIONALE
3.1
The Proposal Team explained that there had been rapid growth over the past year with
regard to the development of University Centre Peterborough. Paul McDermott had been
appointed in September 2008 by Anglia Ruskin University to lead the development of
curriculum at the Centre. The Centre’s broad vision for their curriculum was based upon
three student profiles:
i. the traditional ‘A’ Level student;
ii. applicants from the increasing developments in Further Education in local colleges; and
iii. adult learners on release from employment or returning to education through the
Widening Participation route.
3.2
The Proposal Team confirmed that HEFCE had identified Peterborough as an HE ‘cold
spot’. 800,000 people live within the greater Peterborough region with fifteen different
colleges feeding into Level 3 qualifications. 10,000 to 15,000 individuals complete Level 3
awards annually. Together with the area’s high immigration and migrant working
population a strong market was anticipated for local HE provision.
3.3
The Proposal Team continued by explaining that it was intention to develop a third
University campus at Peterborough with satellite centres around the City providing a whole
suite of HE curriculum.
Lynchwood Park is scheduled to provide business and
management pathways from February 2009; a site for health and social care pathways was
being identified, as was a sustainable institute for science and technology; discussions
were continuing with our University’s Faculty of Arts, Law & Social Sciences to deliver art
and drama pathways; and discussions were opening with our University’s Faculty of
Education. A new building is anticipated by December 2009 on the Park Crescent site for
HE delivery solely.
3.4
The Centre was also in the process of negotiating Learning Pledges with various
stakeholders and businesses in the area. A 14-19 Director was expected to be appointed.
Delivery of ‘A’ Levels had been discontinued in 2008 by Peterborough Regional College to
focus upon vocational provision instead. Train to Gain opportunities were also being
pursued with a contract with a local supplier through the Learning & Skills Council. The
Centre was working with McCain foods to provide management training. Corporate
programmes were also being delivered in-house to forty students supported by BGL
Insurance. The partnership was beginning to develop with several of these students
continuing onto the postgraduate management pathways at University Centre
Peterborough. The Centre is working with 3,000 local businesses each employing more
than one hundred staff within the Peterborough area and is receiving pledges of student
numbers from these businesses currently. The Proposal Team confirmed that their target
intake would be sixty students but that twenty-five had been pledged to date with a mix of
employer-funded and self-funded applicants. HEFCE Higher Skills grants were available.
4
CURRICULUM DESIGN, CONTENT AND DELIVERY
4.1
The Proposal Team confirmed that the first intake to the pathway was anticipated in
February 2009. The Panel returned to the three anticipated student profiles [c.f. paragraph
3.1]. The Panel explained that each profile identified would have different skills sets and
appropriately different skills requirements. The Panel queried the Proposal Team’s ability
to meet each profile’s requirements adequately within such a mixed-profile cohort. The
Proposal Team felt that cohorts would not be large, i.e. no greater than twenty students,
and so managing students’ differing needs would be achievable. It was also the view of the
Proposal Team that the initial cohorts would come from adult learners who would be
released from employment [c.f. paragraph 3.1, iii].
Quality Assurance Division
4
Confirmed
4.2
The Proposal Team confirmed that the Ashcroft International Business School (AIBS) was
committed to seeing Peterborough as an HE campus and an area for HE delivery. The
pathway and module design was undertaken centrally by AIBS, in liaison with its
collaborative partners. The setting of assessments and their approval by external
examiners was also undertaken by AIBS and disseminated to its collaborative partners.
4.3
The Panel queried whether full- and part-time students would be co-taught. The Proposal
Team confirmed that full- and part-time students on the Business Management are not cotaught currently. Cohort numbers would determine whether Marketing and Business
Management students were co-taught on common modules. Availability of teaching space
would also be a criterion.
4.4
The Panel then queried the difference between the pathway structures. The Proposal
Team explained that five modules across Levels 2 and 3 were different between the two
pathways but that this should have been discussed within the Project 15/30 approval. The
Panel queried the viability of the designate module choices sought for delivery. The
Proposal Team confirmed that the minimum module enrolment would be six students for
both a quality learning experience and a financially-viable one. A module choice would be
provided where possible and students registered upon the Business Management would be
included also, where the pathway structures allowed. The Panel recommended that the
Proposal Team map the modules against the content of the Chartered Institute of
Marketing’s Certificate in Marketing to maximise the registration of students seeking
professional exemption. The Proposal Team thanked the Panel for this recommendation
and noted that the Chartered Institute of Marketing were considering using Lynchwood
Park bringing access to their digital library with them.
4.5
The Panel noted that the Proposal Team sought to deliver modules from the Anglia
Language Programme and sought to explore the necessity for this. The Proposal Team
confirmed that the majority of migrant workers are employed within the agricultural industry
and are unlikely to be enrolled upon this pathway. The English of many of the Poles living
and working in the area is generally very strong.
4.6
The Panel explored where Personal Development Planning (PDP) was addressed within
the pathway. The Proposal Team confirmed that PDP was embedded within Learning &
Skills Development in Business, Research Methods and Undergraduate Major Project.
Many Professional, Statutory & Regulatory Bodies (PSRBs) have their own requirements
also. Subject to the future development of Anglia Ruskin’s Virtual Learning Environment
(VLE), the Proposal Team noted that the use of Blackboard also provides PDP
opportunities.
4.7
The Panel noted that our University’s Vice-Chancellor was advocating the introduction of
entrepreneurship within all pathways across all Faculties. The Proposal Team asserted
that entrepreneurship was implicit within the pathway and its inclusion was being
considered by AIBS within its forthcoming curriculum review.
5
ASSESSMENT STRATEGY
5.1
The Panel noted that formative assessment was not identified for the constituent modules.
The Proposal Team confirmed that they would encourage the use of comparative websites
with tests available. Students’ responses would be e-mailed to tutors. The delivery team
would also structure the delivery around case studies. Students are encouraged to draft
their assessments by Week 7 which are discussed by tutors with the student. The Panel
drew the Proposal Team’s attention to our University’s guidance that tutors should not
consider more than 20% of a student’s assessment before the submission date.
Quality Assurance Division
5
Confirmed
5.2
The Panel queried where students’ presentation skills were assessed, which the Panel felt
were important for marketeers. The Proposal Team explained that students were required
to research a topic and present their findings to their peers. Additionally, Learning & Skills
Development in Business required class groupwork and a presentation. The Practice of
Marketing also provides students with an opportunity to present a case study.
6
STAFFING, LEARNING RESOURCES AND STUDENT SUPPORT
6.1
The Proposal Team tabled a statement upon the staffing resources in response to the
Panel’s queries raised on the Checklist of Issues. Updated CVs were also provided. The
Panel noted that teaching qualifications were not held by all members of the delivery team.
The Proposal Team confirmed that all team members either have a postgraduate teaching
qualification or are working towards the completion of one.
6.2
The Proposal Team confirmed that Chris Pursehouse had been appointed on a full-time
contract with teaching HE marketing modules prioritised. A CIMA- and ACCA-qualified
accountant had also been appointed. Another part-time tutor was still to be appointed. All
staff on the delivery team hold an MBA or Masters qualification.
6.3
The Proposal Team confirmed that Peterborough Regional College had given a
commitment to the University Centre to fill gaps in teaching teams. A letter from the
Principal of Peterborough Regional College to our University’s Deputy Vice-Chancellor
(Academic) was tabled underwriting the provision of tutors for the Centre’s pathways.
6.4
The Panel raised the potential workload for Pathway Leaders and Module Leaders,
especially if two registration periods per academic year were to be pursued together with
the anticipated varied student profile, and that the Pathway Leader also fulfils the role of
Personal Tutor to all students registered on the pathway. It was calculated that the
Pathway Leader could therefore be acting as Personal Tutor to up to 180 students on the
proposed BA (Hons) Marketing in addition to students on other pathways they may lead.
The Panel recommended that this practice be reviewed as a matter of urgency to ensure
that individuals were not overloaded in their responsibilities and that the quality of student
experience could be assured.
6.5
The Panel noted that many tutors delivering on the pathway were on variable hours
contracts. While their commitment to the Centre had been evidenced in their record to date
the Panel suggested that variable hours lecturers have restricted opportunities for student
access and colleague interaction. The Proposal Team assured the Panel that the Centre,
and previously Peterborough Regional College, had a track history of delivering to part-time
students and with variable hours tutors. Local Programme Committees are held monthly
providing an interface between tutors and student representatives. Tutors’ e-mail
addresses are published to students and the Management & Professional Advanced
Curriculum Manager meets with students regularly. Peterborough Regional College is
committed to staffing curriculum adequately and if more tutors were required the College
would be approached to appoint suitable individuals.
6.6
The Proposal Team confirmed that University staff development activities were extended to
colleagues at Peterborough in addition to those organised locally. The HE Academy also
provide many subject-specific activities.
6.7
The Proposal Team confirmed that a Student Adviser had been appointed to support
students through various issues including module choice, assessment extensions and
mitigating circumstances. Careers advice was also available on site. The Proposal Team
acknowledged that part-time students’ needs were often greater than those of full-time
students. The Centre’s Virtual Learning Environment (VLE) was quite well-established on
a Citrus platform. Module materials are uploaded onto the VLE so that the teaching
Quality Assurance Division
6
Confirmed
method could be almost blended, supported through flexible distributive learning. Students
would also have access to Anglia Ruskin’s WebCT resources. Tutors are also developing
DVDs of their teaching and support materials. The VLE is introduced to students during
induction week and through the module Learning & Skills Development in Business. The
new build at Peterborough will adopt Anglia Ruskin’s VLE platform. Students have
electronic contact with tutors to enable ongoing correspondence beyond teaching hours.
E-mail is used widely by students to contact variable hours lecturers. A direct line of
Widening Participation monies had been provided to Peterborough Regional College to
support students in greater need. A dedicated learning support team is available. The
Panel strongly recommended that all these facilities are emphasised within the Student
Handbook.
6.8
The Proposal Team confirmed that administrative support was available 24/7. The new
building will have a one-stop student query shop and will be open throughout the hours that
the building is open. Links between Anglia Ruskin’s Students’ Union and Peterborough’s
Students’ Union were being facilitated to ensure an embedding of similar opportunities and
activities.
6.9
The Panel felt that the library within Peterborough Regional College was small for the
specialist nature of this pathway. Basic texts were available but not in great number and
the specialist texts were not available. The Proposal Team confirmed that a budget was
allocated annually for University Centre Peterborough and that, in the first instance, this
would be used to pump-prime new curriculum provision. All students have access to
Anglia Ruskin’s e-library, including journals, which may be more appropriate for
marketeers. The Proposal Team confirmed that texts were either on 7-day loan or for
reference and between two and three copies were available of each text. The Panel
strongly recommended that the e-library be explained clearly in the Student Handbook.
6.10
The Panel noted that the College library was open until 7.30 pm each day and closed over
the weekend, when part-time students may have greater time to access it. The Proposal
Team agreed that the library facility needed to grow. The Panel felt that key and
recommended texts should be more clearly defined in documentation published to students
both as a marketing tool and to ensure that students do not incur unnecessary expense.
The Proposal Team explained that AIBS’ Module Leaders send reading lists regularly
which further informs purchasing. The Proposal Team confirmed that the number of copies
of texts would be increased in alignment with an increase in student numbers.
7
QUALITY ASSURANCE AND ENHANCEMENT
7.1
The Proposal Team confirmed that the pathway would be subject to our University’s quality
assurance processes under the auspices of AIBS, including external moderation,
assessment regulations, module evaluation and annual monitoring.
Students at
Peterborough were invited to attend the campus-based Programme Committees as well as
to the local Programme Committees. Tutors were invited to the Faculty’s Business &
Management Discipline Network Group which had met the previous day and provides a
forum to discuss various issues regarding module delivery as well as operational matters.
7.2
An HE Programme Leader was due to be appointed with 0.5 remission to support
curriculum management. Local committees were being established which would provide
another interface between Peterborough Regional College, University Centre Peterborough
and Anglia Ruskin University. An annual report will be introduced for the Centre’s
pathways to address issues, monitor trends and disseminate good practice. This would
create a clear audit trail to report to the appropriate Faculty Board within our University.
7.3
Furthermore, the Proposal Team noted that our University’s Head of UK Partnerships &
Progression visits UK collaborative partners on a semesterly basis to meet with a range of
Quality Assurance Division
7
Confirmed
students across disciplines and academic years to hear the student voice on a number of
academic and operational management issues on an institutional basis. He was scheduled
to meet with Peterborough students on the following day. Partnership Liaison Group
meetings are also held annually with representatives of appropriate University Faculties
and Heads from Peterborough to discuss institutional matters.
8
NATIONAL, PROFESSIONAL AND STATUTORY BODY REQUIREMENTS
8.1
The pathway is not subject to any national professional and statutory body requirements.
However, the Panel recommended that students be encouraged to join the Chartered
Institute of Marketing (CIM) early in their studies. CIM membership bring access to their
library and journal articles and access to branch meetings with guest lectures from a variety
of leading academics and practitioners. The CIM can also support career progression.
The Proposal Team were recommended to include this within the Student Handbook.
9
DOCUMENTATION
9.1
The Panel noted that the Pathway Specification Form (PSF) submitted was not the latest
version. The Proposal Team should source the most up-to-date version to ensure that
students pursue the approved pathway structure.
9.2
The Panel considered the draft Student Handbook submitted. The Panel felt that the
Student Handbook undersold the friendly reception at Peterborough. While basing the
Handbook upon the Faculty’s own was advised the Panel strongly recommended that the
Proposal Team review the Handbook for typographical areas and to include more local
information and tone.
10
MISCELLANEOUS
10.1
The Proposal Team thanked the Faculty for its support, which has been very good,
providing timely advice and guidance.
11
CONFIRMATION OF STANDARDS OF AWARDS
11.1
The Panel confirmed that the proposed delivery of BA (Hons) Marketing at University
Centre Peterborough satisfied the University’s Academic Regulations with regard to the
definitions and academic standards of Anglia Ruskin awards and, hence, the QAA’s
Framework for Higher Education Qualifications.
DRAFT
UNCONFIRMED
CONFIRMED
FILE REF
OFFICE FILE REF
Quality Assurance Division
8
28th November 2008
1st December 2008
12th January 2009
J:\Administration\Academic Office\Quality
Assurance Division\Events\2008-09\AIBS\BU06
BA (Hons) Marketing at University Centre
Peterborough\Reports\BA (Hons) Marketing @
UCP report.doc
AIBS/UG/89/BA (Hons) Marketing at University
Centre Peterborough
Confirmed
SECTION C – DETAILS OF PANEL MEMBERSHIP AND PROPOSAL TEAM
Internal Panel Members:
Anne Trotter (Chair)
Head of Child & Family Health Department
Faculty of Health & Social Care
Martin Roots
Admissions Tutor and Schools & Colleges Liaison & Recruitment
Department of Digital Sciences & Technology
Faculty of Science & Technology
External Panel Members:
Ian Bathgate
Strategy Operations Marketing & Management Field Leader
Business School
University of East London
Dr Jackie Stephens
Programme Area Manager (Accounting, Economics & HRM)
Staffordshire Business School
Staffordshire University
Executive Officer:
Claire Moorey
Faculty Quality Assurance Officer (Ashcroft International Business
School)
Quality Assurance Division, Academic Office
Technical Officer:
Helen Sismey
Academic Regulations Assistant
Quality Assurance Division, Academic Office
Members of Proposal Team:
Adam Mee
Advanced Curriculum Manager
Peterborough Regional College
Dave Bimson
PG Cert, PG Dip Management
University Centre Peterborough
Paul McDermott
Academic Director
University Centre Peterborough
Chris Pursehouse
Lecturer (Marketing)
University Centre Peterborough
John Rayment
Joint Venture Co-ordinator
Ashcroft International Business School
Sandhya Sastry
BA (Hons) Business Management Pathway Leader & BA (Hons)
Marketing Pathway Leader [designate]
University Centre, Peterborough
Quality Assurance Division
9
Confirmed
SECTION D – OUTCOME DATA
Programme
Department
Faculty
Collaborative Partner
New/amended Awards
Approved (nb intended awards
Chelmsford
Chelmsford
Ashcroft International Business School
University Centre Peterborough
Title(s) of Named Pathway(s)
Attendance mode
and duration
only, not intermediate awards)
BA (Hons)
Marketing
Part-time/Full-time
Validating body (if not Anglia Ruskin University)
Professional body accreditation
Proposal Team Leader
Month and Year of the first intake
Standard intake points
Maximum and minimum student numbers
Date of first Conferment of Award(s)
Any additional/specialised wording to appear on
transcript and/or award certificate
Date of next scheduled Periodic Review
Awards and Titles to be deleted (with month/year of last
regular conferment)
Not applicable
Not applicable
Adam Mee
February 2009
September & February
10 min.;30 max.
January 2012
Not applicable
To be confirmed
None
NEW MODULES APPROVED
None
Quality Assurance Division
10
Confirmed
FOR FRANCHISE APPROVALS ONLY: LIST OF MODULE TUTORS AND MODULE CODES & TITLES
(FOR INCLUSION IN THE REGISTER OF TEACHING STAFF)
BC115001S Analysis of Business
Anglia Language Programme
BD215018S Marketing Communications
BC315001S Advanced Strategic Management
BD315015S Retail Marketing
Dave Bimson†
BC130001S Business Environment; BC115002S Business in Focus,
BC315017S Strategic Management; BD315017S The Practice of
Marketing; BD315016S Strategic Marketing: A Contemporary Review
Graham Bowes
BC115004S Learning & Skills Development in Business; BD130002S
Managing People, Finance & Marketing
S Donnachie
BC115004S Learning & Skills Development in Business
Peter
Gardner†
BD130002S Managing People, Finance & Marketing; BC230001S
International Business; BD215011S Marketing Management;
BD315010S International Marketing; BD315019S Business-to-Business
Marketing; BD315016S Strategic Marketing: A Contemporary Review
Peter Gray†
BB215005S Information Systems; BC230001S International Business;
BC215010S Research Methods
Peter Hopgood†
BB215005S Information Systems; BD315017S The Practice of Marketing
David Hopkins†
BB115002S Introduction to Business Law
Chris Jakeman
BB115004S Web Design for Business; BC215010S Research Methods
Chris Pursehouse
BD215011S Marketing Management; BD215012S Marketing Research;
BD315010S International Marketing; BD315014S Marketing Financial
Services; BD315019S Business-to-Business Marketing; BD315011S
Internet Marketing & e-Commerce
Sandhya Sastry
BC130001S Business Environment; BD215010S Consumer Behaviour;
BC230001S International Business; BD215012S Marketing Research;
BC315006S Ethics & Governance; BC315017S Strategic Management;
BD315016S Strategic Marketing: A Contemporary Review
Michael Walton
BD130002S Managing People, Finance & Marketing
Jacqueline Wilkinson
BB115002S Introduction to Business Law
Various team members
BC330998S Undergraduate Major Project
Quality Assurance Division
11
Confirmed
Appendix 1
Pathway Specification Form (PSF)
Award
Pathway Title
Required amendments
BA
(Hons)
Marketing
Ensure use of the latest version of the PSF.
2. Add University Centre, Peterborough;
7. Add the local Pathway Leader;
26. Insert local structure diagram.
Helen Sismey, Technical Officer & Claire Moorey, Executive Officer
Quality Assurance Division, Academic Office
27 November 2008
Quality Assurance Division
Appendix 2
Module Definition Forms (MDF)
Check that all existing modules meet the requirements of the pathway e.g. delivery pattern,
assessment pattern. If not, please liaise with the appropriate department.
Level 1
Ensure use of the latest version of MDFs available on Anglia Ruskin’s J:\
New/Existing
Approved
Module Code Module Title
Required Amendments
BC130001S
Business Environment
Existing
2b and 6a updated 4/11/07.
BC115001S
Analysis of Business
Existing
2a, b and 6a updated 4/11/07.
BB115004S
Web Design for Business
Existing
BB115002S
Introduction to Business Law
Existing
BC115004S
Learning and Skills
Development in Business
Existing
2b and 6a updated 4/11/07.
BC115002S
Business in Focus
Existing
2b. Dept title International Business &
Strategy?
BD130002S
Managing People, Finance
and Marketing
Existing
2a, 6a, b and c updated 4/11/07.
BB115002S
Introduction to Business Law
Existing
Y/N
Level 2
Ensure use of the latest version of MDFs available on Anglia Ruskin’s J:\
New/Existing
Approved
Module Code Module Title
Y/N
BC230001S
International Business
Existing
BB215005S
Information Systems
Existing
BC215001S
Business Economics
Existing
BD215010S
Consumer Behaviour
Existing
BD215018S
Marketing Communications
Existing
BD215011S
Marketing Management
Existing
BD215012S
Marketing Research
Existing
BC215010S
Research Skills
Existing
Required Amendments
2b. Dept title International Business &
Strategy?
6c. Anglia Ruskin Journals – J Drive is
correct.
2b. Dept title International Business &
Strategy?
MDF re-formatted on J drive. Should
assessment be set up as PF (SITS has
it as fine-graded)?
2b. Dept title International Business &
Strategy?
Level 3
Ensure use of the latest version of MDFs available on Anglia Ruskin’s J:\
New/Existing
Approved
Module Code Module Title
Y/N
BC330998D
Undergraduate Major Project
Existing
BC315017S
Strategic Management
Existing
BC315006S
Ethics and Governance
Existing
BD315010S
International Marketing
Existing
BD315017S
The Practice of Marketing
Existing
Quality Assurance Division
Required Amendments
Insert correct module code BC330998D
2b. Dept title International Business &
Strategy?
2b. Dept title International Business &
Strategy?
2b. Dept title International Business &
Strategy?
MDF re-formatted on J drive and
Cambridge library amended to Anglia
Technical Report – BA (Hons) Marketing – (Peterborough)
Ruskin.
BD315014S
Marketing Financial Services
Existing
BD315019S
Business-to-Business
Marketing
Existing
BD315011S
Internet Marketing and E
commerce
Existing
BD315013S
Marketing Consultancy
Existing
BD315016S
Strategic Marketing: A
contemporary review
Existing
Helen Sismey, Technical Officer & Claire Moorey, Executive Officer
Quality Assurance Division, Academic Office
27 November 2008
Page 14 of 14
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