Spring 2014: Communication 1307
CRN: 79500
Dustin McDunn
Dustin.mcdunn@hccs.edu
713-718-2505
Felix Morales 124
Office Hours: Tuesday 11 a.m.-1 p.m., Thursday 11 a.m.-1 p.m. and 2:30-3:30
Southeast: Felix Morales, Room 305
Tuesday: 2:30-4 p.m.
Credit Hours 3.00
Lecture Hours 3.00
Laboratory Hours NA
48
16
Hybrid 50% lecture, 50% online

Analyzes communication theory and mass media in 21st century society. Surveys history, operation, and structure of the American communication system.
Identifies major legal, ethical, and socio-cultural issues, studies basic communication theory, and the interrelations between media and the individual, media and society, and media and the future. Examines career potential and job prospects in today and tomorrow’s electronic culture. Core curriculum course.
Must be placed into college level reading (or take GUST 0342 as a co-requisite) and be placed into college level writing (or take ENGL 0310/0349 as a co-requisite).
1. Apply elemental competency in the operation of selected media.
2. Understand and explain the terms mass communication (also referred to as media communication).
3. Describe the development of print media, radio, television, and film.
4. Provide a chronology of some milestones relevant to the advancement of media from their onset to today.
1. Discuss the development of print and broadcast media, advertising, public relations, movies, and recordings.
2. Examine theories about media communication, and provide clarification to others about the significance of the public viewer's critical eye to reasonably comprehend that which is produced and aired by the media.
3. Understand and define mass communication.
4. Understand and explain the functions of the mass media.
5. Understand and describe the development of radio and television and the film industry, and explain the relationships between the two.
6. Understand the implications of electronic technology and the Internet on mass communication.
. Discuss the development of print and broadcast media, advertising, public relations, movies, books and recordings.
. Identify pioneers in mass communications.
. Examine theories, research, laws and external influences of the media.
. Illustrate how the media are everywhere through personal reflection.
. Become a more sophisticated mass media consumer.
A = 100- 90
B = 89 - 80:
4 points per semester hour
3 points per semester hour
C = 79 - 70: 2 points per semester hour
D = 69 - 60:
59 and below = F
IP (In Progress)
W(Withdrawn)
I (Incomplete)
1 point per semester hour
0 points per semester hour
0 points per semester hour
0 points per semester hour
0 points per semester hour
AUD (Audit) 0 points per semester hour
IP (In Progress) is given only in certain developmental courses. The student must re-enroll to receive credit. COM (Completed) is given in non-credit and continuing education courses. To compute grade point average (GPA), divide the total grade points by the total number of

semester hours attempted. The grades "IP," "COM" and "I" do not affect GPA.
See "Health Science Program/Discipline Requirements" for grading scale.
Presentations, assignments and projects will be evaluated according to the following criteria:

Adherence to all specific assignment guidelines/content requirements.

Adherence to deadlines.

Level of technical difficulty attempted and achieved. More sophisticated work may receive higher scores.

Creativity and Originality: Solving the assignments in an imaginative and unique way may lead to a higher score.

Honesty: Submit your own work.
Late Work
Late written assignments will lose 10 points for each day that they are late. Late presentations without a verifiable medical/HCC service excuse will lose 10 points for each day that they are late.
Missed Tests
You must notify the instructor within 24 hours and must provide verifiable medical/HCC service excuse. You may not make up a missed test without a verifiable, official, excused absence.
Instructor’s Final Grading Legend:
The final grade will consist of the following:
2 Analysis Papers (100 points each): 200 points
3 Exercises (50 points each): 150
3 Exams (100 points each): 300 points
Total points available: 650 points
Classes Begin
Holidays and Breaks
Last day for student/administrative withdrawals
Instruction ends
Final examination
HCC Calendar:
Per specific Semester
Monday, Jan. 13
Monday, Jan. 21 – MLK day
Monday, Feb. 17 – President’s day
March 10-14 – Spring Break
Friday, April 18 – Good Friday
Monday, March 31 @ 4:30 p.m.
Sunday, May 4
11:55 p.m. Wednesday, May 7
Course Calendar: in classroom
Date
Week 1: Jan 14
Lectures / Topics / Assignments / Projects /
Quizzes / Exams
Introduction, why study interpersonal

Week 2: Jan 21
Week 3: Jan. 28
Week 4: Feb. 4
Week 5: Feb. 11
Week 6: Feb. 18
Week 7: Feb. 25
Week 8: March 4
March 10-14
Week 9: March 18
Week 10: March 25
Week 11: April 1
Week 12: April 8
Week 13: April 15
Week 14: April 22 communication
Orientation of Eagle Online website
In-class exercise – ch. 1
Lecture
In class exercise – ch. 6
Lecture
Media Analysis paper due: informal presentations
Informal presentations
Lecture
SPRING BREAK
In class exercise – ch. 13
Lecture
In class exercise – ch. 14
Lecture
In class exercise – ch. 15
Media and democracy paper due: informal presentations
Informal presentations Week 15: April 29
Week 16: Final exam online
Course Calendar: online
Date/ Reading
Week 1
Week 2 – chapter 1
Week 3 – chapter 2
Week 4 – chapter 3
Week 5 – chapters 4 and 5
Week 6 – chapter 6
Week 7 – chapter 7
Week 8 – chapter 8
March 10-14
Week 9 – chapters 9 and 10
Week 10 – chapter 11
Week 11 – chapter 12
Week 12 – chapter 13
Week 13 – chapter 14
Week 14 – chapter 15
Week 15 – chapter 16
Week 16
Lectures / Topics / Assignments / Projects /
Quizzes / Exams
Quiz 1 Jan. 24
Quiz 2 Jan. 31
Quiz 3 Feb. 7
Discuss #1 Feb. 7
Quiz 4 Feb. 14
Quiz 5 Feb. 14
Quiz 6 Feb. 21
Quiz 7 Feb. 28
Midterm exam March 7
SPRING BREAK
Quiz 8 March 21
Quiz 9 March 21
Quiz 10 March 28
Discuss #2 March 28
Quiz 11 April 4
Quiz 15 May 2
Quiz 12 April 11
Quiz 13 April 18
Quiz 14 April 25
Discuss #3 May 2
Final exam May 7
Please remember that this syllabus is subject to change.

All changes will be documented by the instructor.
Media and Culture, (9 th ed.), by Richard Campbell, Christopher R. Martin, and Bettina Fabos.
Publisher: Bedford St. Martins.
HCC Policy Statement: Americans With Disabilities Act (ADA)
According to federal and college guidelines, any student with special needs bears responsibility of notifying faculty accordingly. Official notification from Disabled Student Services must be received to provide special consideration and accommodations. Any student with a documented disability (e.g., physical, learning, psychiatric, vision, hearing, etc.) who needs to arrange reasonable accommodations must contact the Disability Services Office at the respective college at the beginning of each semester. Faculty is authorized to provide only the accommodations requested by the Disability Support Services. Contact Jette Lott at (713)
718-7218 for additional information.
HCC Policy Statement: Academic Honesty
You are expected to be familiar with the College's Policy on Academic Honesty, found in the catalog and student handbook. Students are responsible for conducting themselves with honor and integrity in fulfilling course requirements. Penalties and/or disciplinary proceedings may be initiated by College System officials against a student accused of scholastic dishonesty.
“Scholastic dishonesty” includes, but is not limited to, cheating on a test, plagiarism, and collusion.
Cheating on a test includes:
 Copying from another student’s test paper;

Using materials during a test that are not authorized by the person giving the test;

Collaborating with another student during a test without authority;

Knowingly using, buying, selling, stealing, transporting, or soliciting in whole or part the contents of a test that has not bee administered;

Bribing another person to obtain a test that is to be administered.
Plagiarism means the appropriation of another’s work and the unacknowledged incorporation of that work in one’s own written work offered for credit.
Collusion means the unauthorized collaboration with another person in preparing written work offered for credit.
Violations: Possible punishments for academic dishonesty may include a grade of “0” or “F” on the particular assignment, failure in the course, and/or recommendation for probation or dismissal from the College System. A recommendation for expulsion will be referred to the
College Dean of Student Development for disciplinary disposition.
Students who wish to appeal a grade penalty should notify the instructional supervisor within
30 working days of the incident. A standing committee appointed by the College Dean of
Instruction (Academic or Workforce) will convene to sustain, reduce, or reverse the grade penalty. The committee will be composed of two students, two faculty members, and one instructional administrator. A majority vote will decide the grade appeal and is final.
Attendance Policy:
Research has shown that the single most important factor in student success is attendance.
Roll will be taken each class period in the form of a sign-in sheet available to students during the first fifteen minutes of class. It is the students’ responsibility to sign the attendance sheet

during the first fifteen minutes of class to be counted as present for the day. Due to unforeseen events or emergencies, four unexcused absences will be allowed for the semester. Students, who miss more than 4 days (6 hours) of class may be dropped. Absent students are responsible for discovering what was missed and must be prepared for the next class. For each absence over four, ten points will be deducted from the total grade at the end of the semester.
Administrative drops are at the discretion of the instructor. If you are doing poorly in the class, but you have not contacted your professor to ask for help, and you have not withdrawn by the official withdrawal date, it will result in you receiving a grade of “F” in the course
http://hccs.edu/student-rights