Business Administration
Northeast College
MRKG 1311 – Principles of Marketing
FALL 2011 - CRN: 57739
3 credit hours (3 lecture)-48 hours per semester-16 weeks
Distance Education
SCANS Competencies Included
For this course, you are “required” to use only Firefox or Internet Explorer. Utilization of any other
browser will “not” give you all the information displayed on the screen or inside the events.
TEXT: M: Marketing, Second edition, by Grewal, Dhruv, Levy, McGraw Publishing, 2011, ISBN
00734487X.
PROFESSOR GLENN PERSER
PROFESSOR: CONTACT INFORMATION:
Phone: 713-718-5222
OFFICE LOCATION AND HOURS
Please feel free to contact me concerning any problems that you are experiencing in this course. Students do
not need to wait until you have received a poor grade before asking for my assistance. I will not know you are
having a problem, if I am not contacted.
LAST DAY FOR ADMINISTRATIVE & STUDENT WITHDRAWALS: Thursday, November 3, 2011
at 4:30 p.m. Verify in College Schedule Page.
COURSE DESCRIPTION
This course is a freshman level global survey introducing the student to the marketing functions: identification of
consumers and organizational needs; explanation of economics; psychological, social, and global issues, issues; and
description and analysis of the importance of marketing research.
COURSE PREREQUISITE
NONE
NOTE:
In accordance with HCCS policy, students not logging into this course prior to the Official Day of
Record (September 9, 2011) shall be Administratively removed from the course without notice.
Also, without notice any time during the semester, your Professor reserves the right to modify the
course requirements, assignments, exams, grading procedures, and all other related policies and
procedures as circumstances may dictate.
It is the sole responsibility of each student to read, understand, and adhere to this document, other
HCCS publications identified in this Syllabus, and all other materials associated with this course in
their entirety.
Principles of Marketing – MRKG 1311
Fall 2011
Page 1
In any online class, if you log in just once and then decide that you don't like the class and
have no intention of completing the class, you must withdraw yourself from the class. When
our official HCCS rolls come out, if you have logged in once but have never returned to class, we
must mark you as having attended and therefore as being enrolled. If you are enrolled in a class, but
never attend after the first log in, then you are enrolled until the end of the semester; which means
that if you don't withdraw during Add/Drop/Swap you will receive an F for the course at the end of
the semester unless you have withdrawn yourself before the official drop date.
Students needing information regarding any ADA issues, refunds, attending classes, discipline /
conduct with on-line or on-campus classes, dropping a course, and/or have questions / concerns
relating to any other aspects of your educational experience at the Houston Community College
System (HCCS), shall reference the HCCS Catalog, HCCS Student Handbook, or visit with a HCCS
Counselor.
The protocol for the college in regards to issues, complaints or clarifications that are directly related
to the programs, courses and classes is for students to contact the professor of their class first. If no
resolution is reached, they are then to contact the Chair or Associate Chair of the department.
Should the issue still not be resolved, they would then contact the dean of the division.
Student never taking a Distance education course or this is your first experience must contact a
HCCS DE Counselor prior to the first day of class. Many students believe DE courses are very easy
- this is erroneous information. Student must read and understand the entire Syllabus,
Announcements, Assignments, Assessments, and all Course Content sections inside Eagle On-line
(EOL) before going any further in this course. Sometimes DE courses are not the right choice for
many students. Students feeling the rigors of this course are too great need to transfer to an oncampus class immediately. HCCS Counselors recommend Distance Education students need a 2.5
GPA or higher when considering a DE Class.
PROGRAM LEARNING OUTCOMES
1. Identify essential management skills necessary for career success.
2. Describe the relationships of social responsibility, ethics, and law in business.
3. Examine the role of strategic human resource planning in support of organizational mission and objectives.
4. Describe the impact of corporate culture and atmosphere on employee behavior.
STUDENT LEARNING OUTCOMES
 To develop a basic understanding of the methods and subject matter of looking at the business
environment;
 To develop a basic understanding of the methods and subject matter of how to start and structure a
business;
 To develop a basic understanding of the methods and subject matter of how to manage a business and
employees;
 To develop a basic understanding of the methods and subject matter of marketing a business;
 To develop a basic understanding of the methods and subject matter surrounding the principle of finance.
Principles of Marketing – MRKG 1311
Fall 2011
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SCANS
The Secretary’s Commission on Achieving Necessary Skills (SCANS) from the U.S. Department of Labor was
asked to examine the demands of the workplace and whether our young people are capable of meeting those
demands. Specifically, the Commission was directed to advise the Secretary on the level of skills required to
enter employment. In carrying out this charge, the Commission was asked to do the following:




Define the skills needed for employment,
Propose acceptable levels of proficiency,
Suggest effective ways to assess proficiency, and
Develop a dissemination strategy for the nation’s schools, businesses, and homes.
SCANS research verifies that what we call workplace know-how defines effective job performance today. This
know-how has two elements: competencies and a foundation. This report identifies five competencies and a
three-part foundation of skills and personal qualities that lie at the heart of job performance. These eight
requirements are essential preparation for all students, whether they go directly to work or plan further
education. Thus, the competencies and the foundation should be taught and understood in an integrated fashion
that reflects the workplace contexts in which they are applied.
The five SCANS workplace competencies identified by the Commission are the following:
1. Resources—An ability to identify, organize, and allocate time, money, materials, space, and people. Much
of what you do in the classroom can help students develop competency with resources. Emphasize
planning skills in relation to preparing, working, and completing assignments.
2. Interpersonal—Skills to participate as a member of a team, teach others, serve customers, exercise
leadership, negotiate, and work with others possessing diverse backgrounds. Cooperative/collaborative
learning activities are an effective way to teach interpersonal skills. In discussions after group activities,
emphasize interpersonal lessons and challenges of the activities.
3. Information—An ability to acquire, organize, evaluate, interpret, and communicate information along
with using computers to process information. Competency with information is basic to any classroom.
Emphasize those efforts to master information skills prepare students for future employment.
4. Systems—An understanding of social, organizational, and technological systems; an ability to monitor and
correct performance; a competence in the design and improvement of systems. Look for opportunities for
students to use critical thinking skills to identify and analyze systems in their school, community, nation,
and world.
5. Technology—The knowledge and skill to select equipment and tools, apply technology to specific tasks,
and maintain and troubleshoot software and hardware. Although there are many forms of technology that
can be used in your class, computers create real interest and opportunities for your students. Encourage
your students to make computers an important part of their education, whether the computers are used in
self-paced learning or in-group projects.
The following skills will be developed in the course:
 Using Resources: Identify—Plan—Manage
 Developing Interpersonal Skills: Collaborate—Negotiate—Lead
 Applying Technology: Select—Apply—Enhance
 Understanding Systems: Connect—Support—Improve
 Acquiring Information: Evaluate—Communicate—Apply
Principles of Marketing – MRKG 1311
Fall 2011
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The three SCANS foundation skills identified by the Commission are the following:
Basic Skills—Reading, writing, mathematics, listening, and speaking. Activities can develop and reinforce all
these basic skills. Teaching these skills in the classroom can provide cross-curricular opportunities.
Thinking Skills—Creative thinking, decision-making, and problem solving, seeing things in the mind’s eye,
knowing how to learn, and reasoning. During their careers, students will need this foundation to adapt to a
rapidly changing society. Helping students to think critically becomes very important so that they may adjust
to change. Seek opportunities for students to stretch their minds, find new answers, ask hard questions, and
lay foundations for lifelong learning.
Personal Qualities—Responsibility, self-esteem, sociability, self-management, and integrity. Throughout
their lives, your students will need to get along with others: with classmates, friends and family, customers,
and coworkers. Look for chances to reinforce good personal qualities. And remember the power of teaching by
example.
COURSE OVERVIEW:
The objectives of the course are accomplished using textbook readings, scheduled assignments, discussion
questions, assessments (exams), and Professor interaction.
COURSE DELIVERY SYSTEM
This multi-faceted on-line course is delivered via the EOL Learning Course Management System Software
instead of the traditional on-campus classroom setting. As a result, communication is very important. In this
course, communication with students during the semester is only through EOL e-mail. All currently enrolled
students can access the EOL system that is available 24/7 from anywhere on the Internet.
Our course does not have regular meeting days or lectures given as students have in a traditional on-campus
course. It is mandatory for students to follow the HCCS Student Handbook requiring attendance, the Syllabus,
Course Calendar, Announcements, Assignments and Assessment Schedules, E-mails, Textbook, all HCCS
publications, and directions /instructions given by your Professor. It is the sole responsibility of each student to
read and fully understand the above documents as well as all other documents, or materials associated with this
course. Failure to comply with any of the above or any subsequent documents shall result in loss of points, a
lower final grade or failure in the course.
When submitting the semester assignments via only through EOL, you “must” send the documents in the
format indicated in this Syllabus, Announcements, and/or Assignment as an “attachment”. In this course, all
documents (written exercises) are submitted using only the Microsoft Office Word extension of “.doc” or
“.docx”. Students submitting assignments using any element of Microsoft Works, Word Perfect or any
other software will receive a grade of zero (0) because I cannot open them – this policy is not open for
discussion. You are required to perform spell and grammar checks on everything prior to submission or
posting.
Reminder: By no means are the following a complete list of extensions one could possibly utilize. I will state
again, “do not use” any of the follow or any other extensions, as your written report will not be accepted or
graded. You shall only use the MS Office Word extension as stated above.
.bks
.pwd
.wps
.csv
.pwi
.wpt
.dbf
.pwt
.xml
.htm
.rft
.htx
.sdw
.ink
.stw
.otm
.sxw
.ott
.txt
.pdb
.uot
.pdf
.vor
.pdt
.wdb
.psw
.wk1
.psw
.wks
Students need to check your assignment extension prior to submission.
Principles of Marketing – MRKG 1311
Fall 2011
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The EOL software is an extremely sophisticated program that assigns a time and date stamp on all
correspondence, log-ins, postings, quizzes/exams, assignments, much more. This time and date indicator is
used continuously throughout the semester for documents submitted, exams taken, and all other activities. The
time and date shown on students' computers are not the official source, only the EOL server in the
United States Central Time Zone. Students have until 6:00 p.m. on the date assignment or exams are due to
submit their assignment or complete exams.
Once again, sometimes students register for Distance Education Courses because they have been told the
courses are much easier than ones taken on campus; this is absolutely incorrect. The Distance Education
student needs to be self-motivated, well disciplined, self-starter, has an excellent understanding of computers,
and cannot procrastinate. Once you fall behind, it is extremely difficult to catch up. The semester is filled with
reading, producing documents, submitting assignment, and taking exams. Students not having a knowledge of
MS Word or Excel - which includes and not limited to, opening documents, using headers and footers,
formatting, and saving files in the format stated in this Syllabus, Announcements, or the Assignment, need to
seek training or tutoring/other assistance prior to taking this course. Points are deducted when directions are
not followed. It is suggested potential DE students have no less than a 2.5 GPA prior to attempting a DE
course.
SEMESTER ESSAY EXAMS
You are required to complete all examinations this semester. Students missing either of the essay exams will
receive an automatic “F” in this course or a drop in two (2) letter grades – whichever is greater. Exams are
activated and deactivated on specific dates during the semester. This document identifies both the dates exams
are given and the chapters you are required to read and study for each exam. Exams are comprised essay
questions with a maximum of 100 points per assessment. Students must complete the individual exams during
the days shown in the Syllabus and Assessment. Once a student begins his/her exam (“clicks” Begin Exam),
the student has four (4) continuous hours to finish. Students who open, review, or start an exam but do not
complete it within the time limit will receive a grade based on the number of questions answered
correctly and properly submitted during the fpir-hour testing time frame. Students starting an exam after
2:00 p.m. on the deactivation date will have less than four hours because each test deactivates at 6:00 p.m. No
exam will be “reset” because it was reviewed, printed, “accidentally” started, answers were not saved, the
finish exam button not chosen before the ending time period occurs or any other reason. In this course,
students are treated as adults. Students are held accountable for their actions and it is the sole responsibility of
each student to complete the exams on time and all other elements of this course. There are no exceptions, no
make-up exams, or extensions given for the testing times/dates or any other activates in this course - for
any reason – “so do not ask”. Your Professor does not drop any exam.
STUDENT ASSIGNMENTS
Assignments are developed that will enhance student learning. To better understand a topic, students will be
given assignments on key information that students will need to remember for student success in student
reaching student goals.
PRINCIPLES OF MARKETING PAPER – valued at 100 Points
Write a 2-3-page paper (submitted papers less than 2 pages will have a significant reduction in grade),
double-spaced in New Times Roman 12 font on a company’s management practices. The submission has a
required cover page. The written paper must include discussion surrounding the four primary management
functions, planning, organizing, controlling, and leading/developing employees. You should also tell me if
you agree or disagree with the way they (management) handle the four (4) functions. If you disagree, tell me
what you would you do different. This paper can be written on a company for which you currently work, have
worked for in the past or one you research on the Internet. Students are required to perform spelling and
grammar checks on “everything” using Microsoft Word spell/grammar checker before submitting them.
Students will lose potential points on anything when spelling or grammar errors are found. Late assignments
are not accepted for any reason. Submission shall use only MS Office Word extensions.
Principles of Marketing – MRKG 1311
Fall 2011
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Assignments are individual student efforts – see Academic/Scholastic Honesty section of this document. In
this class, you are to submit (attach) the assignment electronically using the EOL Submit Assignment Tool
only. Do not fax, hand deliver, or e-mail any assignment to me, as they will not be accepted. In order to
receive consideration for full credit, these assignments must be sent as stated in this Syllabus so the EOL
software can track your submission and I can open it. Papers will not be accepted after the due date shown
at the assignment at 6:00 p.m. - for any reason – “so do not ask”.
PROGRAM/DISCIPLINE REQUIREMENTS
Business Administration is determined to prepare students with the knowledge and skills needed to succeed in
today’s dynamic work environment. Students in Principles of Marketing must be able to budget their time, perform
class-related activities as assigned on a weekly basis, and communicate properly. Opportunities are provided for
students to recognize the important role personal qualities play in the business environment and employers have
enhanced these activities to help students develop the attitudes and interpersonal skills that are in demand.
Degree Plan
The Houston Community College System requires all students to have on file a degree plan with a HCCS
Counselor.
GRADING
HCCS Grading System
The Houston Community College grading system will be used to evaluate students’ performance in this
course.
Grade
A-Excellent
B-Good
C-Fair
D-Passing
F-Failure
Points
270 – 300
240 - 269
210 – 239
180 – 209
Below 180
Student Evaluation
The following departmental grading system will be used to evaluate students’ performances in this course:
Principles of Marketing Paper
Exams
Bonus Paper – Maximum Possible Extra Percent (Not Guaranteed)
Total
33%
67%
100%
ADDITIONAL COURSE INFORMATION
Items to be read, fully understood, and followed
The exam reading assignments are associated with chapters covered on each assessment. It is the student’s sole
responsibility to (1) review, (2) read, (3) fully understood, and (4) take chapter notes from the textbook. It is
recommended that students print the following: Syllabus, semester calendar, assignments (along with due
dates), and exam directions and schedules with there associated times/dates. Students are also required to fully
read and understand all HCCS Publications identified in this Syllabus.
Posting of Grades
All grades for Exams and Assignments are posted at the EOL homepage under “ Gradebook” within a
“reasonable timeframe” after completion.
Principles of Marketing – MRKG 1311
Fall 2011
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Semester exams are active during the following dates and times with associated chapters:
•
•
Mid-term exam Chapters 1-9
Final exam
Chapters 10-18
Oct. 9 at 00:05 – Oct. 15 until 6:00 p.m.
Dec. 4 at 00:05 – Dec. 10 until 6:00 p.m.
Please pay attention to the activation and deactivation dates and times. Students must finish exams as
indicated in this Syllabus and Assessment. No exam will be accepted late, reopened, have completion
dates extended, and there are no “make-up exams” for any reason. - Students missing either exam receive
an automatic “F” in this course or a drop in two (2) letter grades – whichever is greater. Students having
questions need to re-read Syllabus section “Semester Exams” in this document.
HCC COURSE WITHDRAWAL POLICY
The State of Texas imposes penalties on students who drop courses excessively. Students are limited to no
more than SIX total course withdrawals throughout their educational career at a Texas public college or
university.
To help you avoid having to drop/withdraw from any class, contact your DE Professor regarding your
academic performance. You may also want to contact your HCCS Counselor to learn about helpful HCC
resources (e.g. online tutoring, child care, financial aid, job placement, etc.).
In order to withdraw from your DE class, you MUST first contact your HCCS Counselor or complete
the Withdrawal form on–line. Inside EOL, under the Course Content Section, students will find a direct
link to the on-line area by which they can withdrawal from a course. Note - Your Professor “DOES
NOT” withdrawal students. This event is solely the responsibility of each student. After the withdrawal
deadline has passed, you will receive the grade that you have earned. Zeros averaged in for required
coursework not submitted and will lower your semester average significantly, most likely resulting in a failing
grade.
CONTACTING YOUR PROFESSOR AND CLASSMATES
If you need to contact me for any reason during the semester, follow these steps:
a. All students sending an EOL e-mail must include the following information:
(1) The subject of the e-mail must pertain to your “specific question”
(2) “Do Not” have the subject of the e-mail “exams”, when you are really taking about an
assignment, etc.
(3) Your question(s)
(4) Never use my first name in any communications - Students not showing respect to this author in all
written or oral communications may be denied access to the course without notice
(5) There will be no e-mail wars in this class
b. E-mails are answered Sunday through Wednesday. Everyone in the class deserves to have another life.
c. All students in this course are taking a college level Business Administration class and are expected to
communicate accordingly. In accordance with the Syllabus and the Academic Writing Skills Section of
this document, all e-mails, discussion questions, and exercises shall have spell and grammar checks
performed on them prior to submission or posting to anyone.
Students who do not type well should open a “blank” Word document, compose your question or response
to a question, run the spell and grammar checks, copy and paste your creation into the discussion question,
e-mail, etc. Never, send anything to me or one of your classmates written in all caps, lower-case letters,
texting short-cuts, or using any type of symbols. You are not writing to someone on your phone,
Blackberry, iPad, other device, etc. who probably does not care how you write.
Principles of Marketing – MRKG 1311
Fall 2011
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ACADEMIC WRITING SKILLS
The business world considers all written communications as formal communications. What is meant here is
everyone needs to think about what he or she intends to say and how he or she will communicate that message
in a professional manner. This would naturally include correct spelling, punctuation, capitalization, form, and
substance. You are required to perform spell and grammar checks on everything prior to submission or posting
to anyone. Failure to perform these action results in an automatic grade reduction on assignments.
A part of gaining a higher education is learning to academically express oneself using proper English grammar.
Consequently, HCCS expects students to progressively increase their knowledge and skill in formal
academic speaking and writing. Additionally, since this is a Distance Education course, proper written
communication is essential and critical to the student’s success.
In this course and in the business world, profanity, slang communication expressions, iconic representations,
partial words, computer images for meaning, single letters for words, any correspondence written in all lower
or upper case, and any other non-formal writing styles are not acceptable. Students are expected to use their
formal academic and professional writing skills in all of their communication, including but not limited to all emails, discussion postings, and assignments. Students will lose significant points throughout the semester on
assignments and postings when mistakes, as stated above in this paragraph and the first one of Academic
Writing Skills, are found.
It is anticipated everyone will succeed in college and in their chosen field upon graduation. If you are not
writing / communicating correctly, your Professors are going to give you lower grades and management will
probably not consider you for the job or promotion you really want. Remember, in the business world,
management does not tolerate official business documents being transmitted with spelling and grammatical
errors or any non-formal writing styles listed above.
ANNOUNCEMENTS:
Announcements for our course are posted at the EOL Announcement Section and/or e-mail sent to all students.
The announcements provide current information, any changes to the course that might require your attention,
knowledge about upcoming exams, and other communication as needed.
LOGGING INTO COURSE
HCC policy states all students are required log into this course at least two times per week. Logging-in
serves the same function as going to an on-campus class. EOL shows the day and time, you attended, thereby
giving you credit for attendance. In accordance with the HCCS Policy on attendance, failure to login to this
course twice a week will result in a withdrawal, without notice, which is the same policy as an on-campus
course.
Each student is responsible for obtaining a copy, reading, and understanding the current semester course
Syllabus, the correct textbook, and all other documents pertaining to this course. Additionally, students must
have copies and read the Distance Education Handbook (either printed form or electronic version), the
Houston Community College System Student Handbook (either printed form or electronic version), and the
Houston Community College System Catalog. Students must complete the required DE Orientation and submit
assignments and exams before the deadline or deactivation time. Finally, students shall keep your Professor
informed of your current phone numbers or name change. All HCCS Policies will be strictly enforced in this
course. Students stating they have read and understood all documents, elements, and publication identified in
this Syllabus will lose points when students do not follow the directions/instructions located in those
documents, assignments, and/or publications.
Principles of Marketing – MRKG 1311
Fall 2011
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ACADEMIC / SCHOLASTIC HONESTY
Students shall be familiar with policies set forth in the HCCS Student Handbook.
“Scholastic dishonesty” includes, but is not limited to, cheating on an exam, plagiarism, and collusion.
“Cheating” includes:
Copying from another student’s exam or assignment paper or allowing someone to copy yours,
Two or more students submitting identical or exactly the same document for all practical purposes,
Using materials during an exam that are not authorized by your Professor,
Collaborating with another student during an exam or assignment without authority, knowingly, using,
buying, selling, transporting, or soliciting in whole or part the bribing of another person to obtain an
exam or assignment that is to be administered,
(e) Students found in possession or using any portion of Professor support materials supplied by any source,
(f) Submits a paper or assignment for which you have received so much help that the writing is significantly
different from your own,
(g) Uses direct quotes without quotation marks and textual citation of the material that someone else wrote
and published,
(h) Presents another's ideas as your own without citing the source,
(i) Submits assignments that appears to be or is written by someone else as your own (this includes
purchasing, borrowing a paper, having someone else produce / complete the assignment, or someone
else’s name other than the student’s is identified in the submitted assignments’ properties section as the
author of the written work),
(j) Purposefully allows another student to copy your work or submit work that you have written as his/her
own,
(k) Destroying or removing library materials to gain an academic advantage,
(l) Consulting assignment solutions posted on websites of previous course offerings,
(m) In possession of, using, or downloading faculty text materials from Internet or other sources, or
(n) Submitting the same assignment for more than one course without written authorization from the
respective Professor.
(a)
(b)
(c)
(d)
VIOLATIONS
Punishment for academic/scholastic dishonesty includes and not limited to a grade of “0” or “F” on the
particular assignment, failure in the course, and automatic recommendation for immediate suspension or
expulsion to the College Dean of Students along with the final disposition placed on the student’s Official
Transcript explaining the suspension or expulsion.
Whenever faculty suspect or detect scholastic dishonesty, including plagiarism or cheating, in a student’s
coursework, the student will meet alone with the Professor during his office hours and location to determine if
dishonesty has occurred. Depending on the outcome of the Professor’s findings, he will assign a penalty, up to
and including an “F” for the assignment and/or course, in addition to reporting the incident to the Business
Administration Department Chair, Workforce Dean, Dean of Student Services, College President, and Legal
Counsel for HCCS. Students failing to meet with course Professor when requested will receive the maximum
penalty and denied access to the course. If you have any questions about scholastic dishonesty for this course,
consult your Professor.
TO AVOID POTENTIAL PROBLEMS:
1. Read the Syllabus for each class. Your syllabus will include information about course requirements,
including scholastic dishonesty
2. Plan ahead. Leave yourself plenty of time to study for exams and write papers. This will allow you to
ask questions of your Professor if they come up and will help to avoid that “desperate” feeling that can
sometimes lead to scholastic dishonesty.
Principles of Marketing – MRKG 1311
Fall 2011
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3. Understand citation and the difference between plagiarism and paraphrasing. HCCS has some
wonderful resources to help you with this. HCCS libraries have tutorials that can help you to cite your
sources and to learn more about plagiarism.
4. Ask your Professor. If you have questions about an assignment, ask your Professor (at least a week
before the assignment is due) instead of guessing. It is the sole responsibility of the student to contact
your professor.
5. Talk with your Professor. If something comes up that prevents you from turning in a paper on time, talk
to your Professor prior to the submission date of the event. It is better to get a zero on the assignment for
failure to turn it in than from scholastic dishonesty by copying another’s paper or cutting, pasting from the
Internet or any of the above.
CAUTIONS FOR DISTANCE ED STUDENTS:
Not all people are well suited for this type of course. A general set of guidelines is used to determine if you
should be accepted into this independent study section. These guidelines will require that you:
a. Are a self-motivated/self-starter: Usually this means having completed at least six (6) credit hours of
college and has a cumulative GPA of 2.5 or better. Beware of Procrastination; once you fall behind, it is
difficult to catch up.
b. Have excellent previous computer experience. If you have little to no computer experience, you might
enjoy an in-classroom course with more person-to-person instruction.
c. Have basic experience with, Windows or Apple OS XXX, Microsoft Office, and Adobe software.
d. Understand how to generate and save files on a PC/Mac and basic PC/Mac File Management Skills
(Navigating through folders, etc.).
e. Are able to follow assignment directions and create and save files using only Microsoft Office Word
extensions.
f. Are capable of up-loading files as attachments.
g. Proficient in using “Firefox” Internet browser.
h. Have adequate hardware with appropriate software installed on your computer to complete the course or
access to equipment and software. Should your computer or Internet-access breaking down, these are
NOT valid excuses for failing to turn in an assignment, or completing exams. If your computer or
Internet access is not functioning, you will need to visit an open lab provided by the college, or go to a
HCCS college campus or public library to complete your assignments or take exams.
THIS COURSE REQUIRES STUDENTS TO:
a. Have access to a PC or Mac and the Internet.
b. Have the latest free version of Adobe Reader. The web address to obtain the free version is
http://www.adobe.com/products/acrobat/readstep2.html
c. Log-in to this course at least two times a week (HCCS Policy). Noncompliance will result in being
withdrawn from the course without notice, which is the same policy as an on-campus course.
d. Have access to a printer.
e. Retain assignments on a hard drive or flash/thumb drives.
f. Keep a notebook with pertinent class information.
g. Purchase the correct textbook.
h. Reads and completely understands all elements of this Syllabus, e-mails, announcements, assignments,
assessments, semester calendar, all documents, the Distance Education and Student handbooks, college
catalog, and all other publications identified in this Syllabus.
i. Provide your Professor with day and evening phone numbers.
j. Reads and understands the required chapters in the textbook prior to taking the exams.
k. Successfully complete all requirements of this course as outlined in this document.
Principles of Marketing – MRKG 1311
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l.
Contact your Professor immediately if you have any questions regarding any element of this course you do
not understand. Do not wait until after an assignment is due or assessment is to be completed or taken.
College students in this course are expected to take charge of their lives, take responsibility for their
actions, and plan ahead instead of waiting to the late moment to do anything.
m. As a Business Administration Dean from a very prestigious university stated in all his classes, “Failure to
plan on your part, does not constitute an emergency on my part”.
NEW DISTANCE EDUCATION STUDENT USER ID
Your student login user ID will be your HCCS User ID (sometimes referred to as the “W” number). All
HCCS students have a unique User ID. It is the same number you use for class registration. If you do not
know your User ID you can look it up using the following links:
o From the HCCS home page, click on “Register Here”
o On the Student Web Services page, click on “Registration (Online)”
o Click on “Retrieve User ID” and follow the instructions.
Or use the direct link: https://hccsaweb.hccs.edu:8080/servlets/iclientservlet/sauat/?cmd=start
The default student password will still be “distance.” As always, students will then be prompted to change
their password after their first login. Please contact the DE Technicians if you need additional assistance with
your log in.
STUDENTS WITH DISABILITIES -- (FROM THE HCCS COUNSELING SERVICES OFFICE)
"Any student with a documented disability (e.g. physical, learning, psychiatric, vision, hearing, etc.) who
needs to arrange reasonable accommodations must contact the appropriate HCCS Disability Support Service
(DSS) Counselor at the beginning of each semester. Faculty are authorized to provide only the
accommodations requested by the Disability Support Services Office. Students who are requesting special
testing accommodations must first contact the appropriate DSS Counselor for assistance. Please contact the
Distance Education Counselors (Dr. Lesli Rowell, or Ms. Tamara Herod) at 713-718-5275, option #4 in order
to be referred to the appropriate HCCS DSS Counselor. Students who require testing accommodations need to
schedule an appointment for testing to ensure that staff will be available for proctoring and to arrange for any
adaptive equipment that may be required. Students should contact the distance education Professor's
"Instructional Support Specialist" (ISS) the week prior to each exam throughout the semester to confirm that
the requested testing accommodations will be met.”
Students requesting disability accommodations must first contact the appropriate (most convenient) DSS
Counseling office for assistance within your college:
District ADA Coordinator
Central ADA Counselors
Ms. Donna Price
713-718-5165
Ms. Jaime Torres
713-718-6164
Ms. Martha Scribner 713-718-6164
Northeast ADA Counselor
Ms. Kim Ingram
713-718-8420
Northwest ADA Counselor
Mr. Mahnaz Kolaini
713-718-5422
Southeast ADA Counselor
Ms. Jette Lott
713-718-7218
Southwest ADA Counselor
Dr. Becky Hauri
713-718-7910
Coleman ADA Counselor
Dr. Raj Gupta
713-718-7631
*Deaf and Hard of Hearing Services – Central
713-718-6333
*Students living outside of the HCCS District service areas – Central
Principles of Marketing – MRKG 1311
Fall 2011
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After student accommodation letters have been approved by the DSS office and submitted to DE Counseling,
students will receive a confirmation email along with instructions regarding completion of the requested
accommodation(s).
DISTANCE EDUCATION ADVISING AND COUNSELING SERVICES
Advising and Counseling Services can be accomplished by telephone at 713-718-5275 - option # 4, via email
at de.counseling@hccs.edu, by visiting the Distance Education Office at the HCCS Administration Building,
3100 Main Street, third floor, and/or by on-site advising at other HCCS locations upon request. Confidential
sessions with the Distance Education Counselors will help students understand admissions, registration,
entrance-testing requirements, Degree Planning, transfer issues, and career counseling. Houston Community
College counselors also maintain a local referral base in order to provide appropriate referrals to students with
personal or family issues that may require long-term solutions.
COURSE REPEATER POLICY
Beginning in the fall of 2006, students who repeat a course for a three or more times will face significant
tuition/fee increases at HCCS and other Texas public colleges and universities. Please ask your HCCS
Counselor about opportunities for tutoring/other assistance prior to considering course withdrawal or if you are
not receiving passing grades.
INTERNATIONAL STUDENTS
Receiving a “W” in a course may affect the status of your student Visa. Once a “W” is given for the course, it
will not be changed to an F because of the visa consideration. Since January 1, 2003, International Students are
restricted in the number of distance education courses that they may take during each semester. ONLY ONE
online / distance education class may be counted towards the enrollment requirement for International Students
per semester. Please contact the International Student Office at 713-718-8520 if you have any questions about
your visa status and other transfer issues.
VIRTUAL CLASSROOM CONDUCT
As with on-campus classes, all students in HCCS Distance Education courses are required to follow all HCCS
Policies & Procedures, the Student Code of Conduct, the Student Handbook, and relevant sections of the
Texas Education Code when interacting and communicating in a virtual classroom with faculty and fellow
students. Students who violate these policies and guidelines will be subject to disciplinary action that could
include denial of access to course-related email, discussion groups, and chat rooms or being removed from this
class or college.
In order to withdraw from your DE class, you MUST contact your HCCS Counselor “or” withdraw from the
course on-line yourself. This must be done PRIOR to the withdrawal deadline to receive a “W” on your
transcript. If you do not withdraw before the deadline, you will receive the grade that you have earned by the
end of the semester. Zeros averaged in for required assignments/tests and will lower your semester average
significantly, most likely resulting in a failing grade (“F”). Please do not contact your Professor to request a
withdrawal. This action is the sole responsibility of the student.
Again, if you have any questions regarding any element of this course, contact your Professor
immediately!
Never wait until the day an assignment, exam is due or expect an e-mail to be answer Thursday thru
Saturday.
Principles of Marketing – MRKG 1311
Fall 2011
Page 12
Fall Term Distance Education Course Calendar
Principles of Marketing
MRKG 1311
Weekly Activity Schedule
WEEK
TEXTBOOK CHAPTERS
Aug 27Sept 3
Sept 4-10
Chapter 1
Chapter 2
Chapter 3
Sept 1117
Sept 1824
Sept 25Oct 1
Oct 2-8
Chapter 4
Overview of Marketing
Developing Marketing Strategies and a Marketing Plan
Marketing Ethics
Official Day of Record
Analyzing the Marketing Environment
Chapter 5
Consumer Behavior
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Oct 9-15 Chapters
1-9
Oct 16-22 Chapter 10
Business-to Business Marketing
Global Marketing
Segmentation, Targeting, and Positioning
Marketing Research and Information Systems
Take Mid-Term Exam no later than October 15th at 6:00 p.m.
Oct 23-29 Chapter 11
Developing New Products
Bonus Assignment due no later than October 29th at 6:00 p.m.
Services: The Intangible Product
Oct 30Nov 5
Nov 6-12
Chapter 12
Nov 1319
Nov 2026
Nov 27Dec 3
Dec 4-10
Chapter 14
Chapter 13
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapters
10-18
Principles of Marketing – MRKG 1311
Fall 2011
Product, Branding and Packaging Decisions
Pricing Concepts for Establishing Value
Paper Due November 12th – This assignment is not accepted late for any reason
Supply Chain Management
November 17th – Last day to withdrawal with grade of “W”
Retailing and Multichannel Marketing
Intergraded Marketing Communications
Advertising, Public relations, and Sales Promotions
Personal Selling and Sales Management
Take Final Exam no later than December 10th at 6:00 p.m.
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