Building customer relations with educational institutions

Approaching customers by understanding their needs
Through EU-funded project VIRSTA: Polytechnics
 Vocational schools
 Secondary schools
 Universities
 Elementary schools

Heli Haapkylä
13.-15.6.2005
1
Building customer relations to educational institutions

How to discover customers’ needs? Through:
Previous purchases (Applix)
 Curriculum, tutorial programs
 Personal contacts (seminars, visits etc.)
 Customers’ different publications
 Interviews
 Comparing similar customers
 Media

Heli Haapkylä
13.-15.6.2005
2
Building customer relations to educational institutions

Marketing different statistical products to the different faculties

Health Care and Social Services

Technology

Culture and Services

Business
Heli Haapkylä
13.-15.6.2005
3
Building customer relations to educational institutions

Special www-portal for students and teachers (year 2006)

points to general information on our website of interest to
students and teachers
 Help with assignments
 Teaching resources, lesson plans
 Links & tools for research
Heli Haapkylä
13.-15.6.2005
4
VIRSTA - Virtual Statistics
- Statistics in use in polytechnics
Make statistics known to teachers of polytechnics, and
instruct and encourage them to use statistics
 Make statistics known to students of polytechnics by
training teachers
 Educate future users of statistics & decision makers
 in professional life
 in everyday life

Heli Haapkylä
13.-15.6.2005
5
Project partners
Statistics Finland
 City of Helsinki Urban Facts TIEKE
 Helsinki Business Polytechnic Helia
 Arcada Polytechnic (Swedish-speaking)
 Helsinki Polytechnic Stadia

Heli Haapkylä
13.-15.6.2005
6
What we have done so far

Web-based learning material produced in co-operation with
City of Helsinki Urban Facts and Helsinki Polytechnic
 Discover Statistics - web-based learning material
 Statistical Data Collection - web-based learning
material

Learning material is used to support supervision of
students’ theses and also teachers’ further education and
own research work
Heli Haapkylä
13.-15.6.2005
7
What we have done so far
9 training conferences on statistics
(around 30-50 teachers per course)
 Focus on:
 Statistical data collection
 How to find statistical data
 Statistical graphics
 How to read & use statistics
 Statistics on education
 Statistics on population & health
 Economic Statistics

Heli Haapkylä
13.-15.6.2005
8
What we are going to do within the next 2 years

Web-based learning material on business statistics
Focus on entrepreneurship
 Approaching the process of starting a business through
statistics
 Web-material will be produced in co-operation with the
customers (polytechnics) and is based completely on their
needs

Heli Haapkylä
13.-15.6.2005
9
What we are going to do within the next 2 years

8 training conferences on statistics (around 30-60 teachers
per course)
 Focus on general statistical methods, concepts, terms
as well as business statistics

Discover Statistics - web-based learning material translated
in to Swedish
Heli Haapkylä
13.-15.6.2005
10
EU-funding

VIRSTA 63% of total expenses

Partners needed

EU-money is paid around 6 months delay

Administration of the project is time consuming

Rules are very strict; if rules not followed
Heli Haapkylä
No money
13.-15.6.2005
11