PERSUASION AND PROPAGANDA BELLWORK
WEEKS ONE AND TWO
TUESDAY, JANUARY 5TH
 Welcome Back!
 Begin working on the handout “New Year’s Resolution
Brainstorming.”
 We will visit the Media Center to check out/renew books, so
have all your books with you!
TUESDAY, JANUARY 5TH
 1.
author’s bias: an inability or unwillingness of an author to look at all sides of an issue
 2.
propaganda: attempts to influence ideas or opinions dishonestly using faulty reasoning
or other persuasive appeals
 3.
counterargument: an argument opposed to your thesis, or part of your thesis. It
expresses the view of a person who disagrees with your position.
 4.
 5.
persuasive appeals: methods used to convince people to agree with a position
testimonial- a famous or important person endorses a product, so the listeners should
too (regardless of whether the product is good)
WEDNESDAY, JANUARY 6TH
 6.
emotional appeal – drawing on the emotional responses from people (fear, anger,
happiness) to move people to do something
 7.
ethical appeal - making readers trust the writer and believe that his/her position is
the ”right thing to do”.
 8.
rational appeal - appeals to the head rather than the heart with the use of logic,
facts, or other types of hard evidence
 9.
urgent appeal – appeal stating that if you do not act now, it will be too late
 10. repetition- repeating an idea or a phrase over and over so that it sticks in the
viewer’s head
 11. exaggeration- overstating a point
WEDNESDAY, JANUARY 6TH
 12. bandwagon- talking about how many other people use a product or act a certain way,
making the viewer want to be part of the “in crowd”
 13. faulty reasoning- Flawed thinking or thinking that has errors in it that lead to incorrect
conclusions
 14. either/or fallacy- Saying there are only two choices when there are actually more
 15. faulty cause/effect- believing that because one event came before another, the first
event caused the second event to happen.
 16. transfer- connecting products to ideas that make the audience feel good but that don’t
necessarily have much to do with the product.
THURSDAY, JANUARY 7TH
 https://www.youtube.com/watch?v=po0jY4WvCIc
(Pepsi)
 1. As you watch the commercial, write down what type of PROPAGANDA is being
used.
 2 Explain how the commercial used that type of propaganda.
THURSDAY, JANUARY 7TH
Write out the statements and then label them with the persuasive appeal:
 1. "If his years as a Marine taught him anything, it’s that caution is the best
policy in this sort of situation.“
 2. "Don’t be the last person at school to have a Sabercat t-shirt– you don’t
want to be the laughing stock of your class!“
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication:
Publisher,Year of Publication. Source Type.
FRIDAY, JANUARY 8TH
 https://www.youtube.com/watch?v=YjyS4YuCBIc
(Nissian)
 1. As you watch the commercial, write down what type of
PROPAGANDA is being used.
 2 Explain how the commercial used that type of propaganda.
FRIDAY, JANUARY 8TH
Write out the statements and then label them with the persuasive appeal:
 1. "You should consider another route. I heard that that street is far
more dangerous and ominous at night than during the daytime.“
 2. "Doctors all over the world recommend this type of treatment.“
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication:
Publisher,Year of Publication. Source Type.
MONDAY, JANUARY 11TH
 https://www.youtube.com/watch?v=dWn9cXKLoG8
(Hyundai)
 1. As you watch the commercial, write down what type of
PROPAGANDA is being used.
 2 Explain how the commercial used that type of propaganda.
MONDAY, JANUARY 11TH
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of
Publication: Publisher, Year of Publication. Source Type.
TUESDAY, JANUARY 12TH
 https://www.youtube.com/watch?v=QqXyYJbMWkE
(Microsoft)
 1. As you watch the commercial, write down what type of PROPAGANDA is being
used.
 2 Explain how the commercial used that type of propaganda.
 Keep your bellwork- we will continue studying persuasion next week and you will be
quizzed over these terms next Friday!
TUESDAY, JANUARY 12TH
 1. What persuasive appeal does
this ad use?
 2. How?
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page
number.
Correct Format: Author’s name (Last, First.) Title
of Book. City of Publication: Publisher, Year of
Publication. Source Type.
WEDNESDAY, JANUARY 13TH
 https://www.youtube.com/watch?v=zy_E84XzlFE (Verizon)
 1. What persuasive appeal does this commercial make?
 2. Explain how the commercial makes that persuasive appeal.
WEDNESDAY, JANUARY 13TH
Write out the statements and then label them with the persuasive appeal:
 1. "Research compiled by analysts from NASA, as well as organizations from five other
nations with space programs, suggests that a moon colony is viable with international
support.“
 2. "History has shown time and again that absolute power corrupts absolutely.“
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication: Publisher,Year
of Publication. Source Type.
THURSDAY, JANUARY 14TH
 https://www.youtube.com/watch?v=_ufmrK-g6U8
(Feeding America)
 1. What persuasive appeal does this commercial make?
 2. Explain how the commercial makes that persuasive appeal.
THURSDAY, JANUARY 14TH
 1. What persuasive appeal
does this ad use?
 2. How?
Dude, it’s reading
time!
Add to your two column
journal.
Remember: Use quotation
marks in the page number.
Correct Format: Author’s name
(Last, First.) Title of Book. City
of Publication: Publisher,Year
of Publication. Source Type.
FRIDAY, JANUARY 15TH
 https://www.youtube.com/watch?v=P7vrPdRXmxA
(Goodwill)
 1. What persuasive appeal does this commercial make?
 2. Explain how the commercial makes that persuasive appeal.
FRIDAY, JANUARY 15TH
Write out the statements and then label them with the persuasive appeal:
 1. “She is a forensics and ballistics expert for the federal government – if
anyone’s qualified to determine the murder weapon, it’s her.“
 2. "If we don’t move soon, we’re all going to die!”
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication:
Publisher,Year of Publication. Source Type.