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Promoting Facebook & Measuring Success
Robin Pratt

Today’s Agenda
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How can I get the word out about my FB page?
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How can I encourage interaction and activity on my FB page?
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How do I know who is visiting and what they are doing?
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How do I know whether my FB page is having an impact?
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Q & A

How can I get the word out about my FB page?
Get a username for your FB page.
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Shorter url with your county name in it.
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Easier to share and remember.
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You got one shot at choosing a username, so choose carefully!

How can I get the word out about my FB page?
Get a username for your FB page.
1.
2.
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Click on the page you want the username for on the left of the screen.
Click “Edit Page.”
On the “Basic Info” page select “Create a username for this page?”

How can I get the word out about my FB page?
Get a username for your FB page.
4.
5.
Enter the username you want to have (i.e.,
JeffersonCountyGAExtension,
WhiteCountyGAMasterGardener).
Click “Check Availability.”

How can I get the word out about my FB page?
Put your Facebook URL on everything!
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Your email signature:
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Edit your existing email signature (or create a new one) to include clickable icons for your FB and/or Twitter accounts.
Follow instructions here: http://office.microsoft.com/enus/outlook-help/add-facebook-and-twitter-icons-to-youremail-signature-HA102637934.aspx
Macs left out in cold, can still include icon and URL.

How can I get the word out about my FB page?
Put your Facebook URL on everything!
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Add the url to your website.
Use
Contribute to add a link to your county webpage.

How can I get the word out about my FB page?
Put your Facebook URL on everything!
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Add a “Like” button to your website.
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Allows users who visit your webpage to like your FB page.
Can show faces of other friends who like the site, or be a simple icon.
Go here to get started: http://developers.facebook.com/docs/reference/plugins/like
/

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How can I get the word out about my FB page?
Put your Facebook URL on everything!
Like button, faces option:
1.
Paste in the URL of your FB page (e.g., http://www.facebook.
com/UGACAES).
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Uncheck “Send
Button” option.
Keep “Standard” as the layout style.
Check “Show faces.”
Click “Get Code” button.

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How can I get the word out about my FB page?
Put your Facebook URL on everything!
Like button, simple icon option:
1.
Paste in the URL of your
FB page (e.g., http://www.facebook.co
m/UGACAES).
2.
3.
4.
5.
Uncheck “Send Button” option.
Choose“button_count” as the layout style.
Uncheck “Show faces.”
Click “Get Code” button.

How can I get the word out about my FB page?
Put your Facebook URL on everything!
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Once you’ve clicked “Get Code,” choose the iFrame option in the code box.
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Copy and paste the code into the html page for your county site.

How can I get the word out about my FB page?
Put your Facebook URL on everything!
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Add a “like box” to your website.
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Allows users to like your FB page from your website.
Shows your recent FB activity on your website (like events & news).
Shows user’s friends who also like the page.
Go here to get started: http://developers.facebook.com/docs/reference/plugins/likebox/

How can I get the word out about my FB page?
Put your Facebook URL on everything!
1.
2.
3.
Paste in the URL of your FB page (e.g., http://www.faceboo
k.com/UGACAES).
Select display options.
Click “Get Code” button.

How can I get the word out about my FB page?
Put your Facebook URL on everything!
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Once you’ve clicked “Get Code,” choose the iFrame option in the code box.
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Copy and paste the code into the html page for your county site.

How can I get the word out about my FB page?
Put your Facebook URL on everything!
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Add a link to your page on your personal FB profile.
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Click on your name in the upper-right corner to go to your profile page.
Click “Edit Profile” button on right of page.

How can I get the word out about my FB page?
Put your Facebook URL on everything!
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Add a link to your page on your personal FB profile.
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Add your FB page to “Employer.”
Make sure at least friends can see this.

How can I get the word out about my FB page?
Put your Facebook URL on everything!
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Presentations.
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Business cards.
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Brochures, postcards, other marketing collateral.
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Your sign out front.
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4-Hers, employees, cows in nearby pasture.

How can I get the word out about my FB page?
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Search for related blogs, Facebook pages, etc.
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 http://www.google.com/search?q=site:www.facebook.com+madis on+county+farm http://www.google.com/search?q=site:www.facebook.com+georg ia+agriculture
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Google agriculture blog “Liberty County.”
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Ask organizations about their social media presence (quilting, canning, beekeeping clubs, etc.), ask them to promote yours.
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Like these pages.
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Be careful!

How can I get the word out about my FB page?
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Post on these FB pages as your page.
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Share stories with these pages.
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Tag these pages in your posts.
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Comment on blogs (identify yourself).
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Retweet others’ posts on Twitter.

How can I get the word out about my FB page?
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Jackson Lowe Farms tags us in one of their posts. This means:
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Link to our page shows on on their page
(all their friends see it).
Link to THEIR page shows up on our page (all OUR friends see it).
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Posting as my page, I post a “thank you” on their page as a way to build relationships, attract attention.

How can I get the word out about my FB page?
Connect FB with Twitter.
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Go here: http://apps.facebook.com/twitter/?
ref=ts
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Enter Twitter settings.
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Posts on FB show up on Twitter, vice-versa.
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Saves time, reaches users who don’t overlap.

How can I encourage interaction and activity on my FB page?
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Post useful links, pubs, pictures, info.
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Aim for 3-5 posts a week.
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Post in the morning or at lunch.
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Post concisely. Brief = better.
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Keep the user in mind. Answer the question “Why should I care?”
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Ask questions.
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Create a poll.
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Respond to comments and questions immediately.

How can I encourage interaction and activity on my FB page?
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Resort to trickery if necessary.

How can I encourage interaction and activity on my FB page?
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Resort to trickery if necessary.

How can I encourage interaction and activity on my FB page?
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Link to other sources of info, share with related social media outlets.
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Focus on local issues, people.
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Bring in experts (FB Fridays).
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Ask “normal people” to contribute.
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Run a contest.
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Lighten up!

How do I know who is visiting and what they are doing?
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Reach = # who saw it.
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Engaged = # who clicked on it.
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Talking about this
= # who liked it or shared it with their friends.
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Sort for Virality.

How do I know who is visiting and what they are doing?
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Gender: 57% female, 41% male
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Age: 18-24 = biggest group
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Countries: US, UK, India
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Cities: Athens, Atlanta, Tifton
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Languages: English
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Conclusion: Posts about things college-aged women care about are likely to be successful.
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Implications: Target posts towards the audience you want to cultivate.

How do I know who is visiting and what they are doing?
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Reach = How many see your posts.
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Organic: They see it in their news feed or come to your page and look.
Viral: They see your post on someone else’s page.
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Frequency = How often a post is seen.

How do I know who is visiting and what they are doing?
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How many visitors total?
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How many unique visitors?
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What they looked at.
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How they got there.

How do I know whether my FB page is having an impact?
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Click on “Insights” on left of your page.
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Gender: 63% female, 36% male
Age: 18-24 = biggest group
Countries: US, India, Germany
Cities: Athens, Atlanta, Tifton
Languages: English
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Conclusion: Posts about things college-aged women care about are likely to be successful.

How do I know whether my FB page is having an impact?
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Reach = # who saw it.
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Engaged = # who clicked on it.
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Talking about this
= # who liked it or shared it with their friends.
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Sort for Virality.

Q & A