Agenda
Review
Promoting your page
Incorporating events
Scheduling posts
Facebook tricks
Analytics
Twitter tricks
Shortening links
How to resources
Bookmark this page!
CAES Social Media Info
www.caes.uga.edu/unit/octs/resou
rces/social-media
Policies
Directory
Archived trainings
Session 1 Review
Have a goal and a strategy
Have co-admins
doesn’t have to be CAES employee
Make sure to say the county/city/state
We’ve added blog support!
Need permission to post photos
Don’t use minors’ names
If you have an account, use it!
Consolidate accounts
Don’t be afraid to try
Session 1 Review
Facebook
Should use page or group
Use privacy settings!
4-H: closed group; no users under 13
Twitter
Use a short username/handle
4-H: protected accounts
Spread the word
If people don’t know about your account?
What’s the point?
Post links on your county webpage
Post links to other accounts on your social
media accounts
Include link in your email signature
Ask people to share your account
Follow related accounts
Webpage links and feeds
http://developers.facebook.com/docs/plugins/
http://support.twitter.com/groups/31-twitter-basics#topic_112
Email: contrib@uga.edu
Email signature hyperlinks
http://office.microsoft.com/en-us/outlook-help/create-and-add-an-email-message-signature-HA010102351.aspx
http://office.microsoft.com/en-us/outlook-help/add-facebook-andtwitter-icons-to-your-email-signature-HA102637934.aspx
Events
Use Facebook to promote events
Post status
Link to Extension Calendar, flyer, website
Post flier as a picture
Create event through page or group
Pages: http://www.facebook.com/help/116346471784004/
Groups: http://www.facebook.com/help/185716894811068/
Facebook Event
Can invite friends from personal account or members of a group
Will need to promote event link to get people to RSVP
More info on events: http://www.facebook.com/help/131325477007622/
Events
Use Twitter to promote events
Create a hashtag
#AgForecast
Tweet links
Tweet pictures at event
“Live Tweet”
http://dev.twitter.com/media/live-tweeting
#Hashtag
Use something short
No spaces
Will need to promote in order to get
people to use
More info on hashtags:
http://support.twitter.com/articles/4
9309-what-are-hashtags-symbols
Post ahead
Hootsuite
Facebook pages:
Schedule posts:
http://www.facebook.com/help/389849807718635/
See scheduled posts:
http://www.facebook.com/help/419519808068496/
Twitter:
TweetDeck
Schedule
Use third party tool.
Don’t forget to interact!
www.hootsuite.com
Facebook Features
Personalized addresses
Pages: http://www.facebook.com/help/153658991424371/
Groups:
http://www.facebook.com/help/?faq=206871819351594
http://www.facebook.com/groups/JonesCounty4H/
VS.
http://www.facebook.com/groups/187509852192/
Pin posts
Keep an important post at the
top so it doesn’t get lost.
How to:
Pages:
http://www.facebook.com/hel
p/235598533193464/
Groups:
http://www.facebook.com/hel
p/399494523452700/
To unpin, repeat steps of
pinned post, but instead select
“unpin.”
Post as yourself
How to tell:
Look at
Thumbnail
Post vs. Status
www.facebook.com/
help/168135343245
607/
“Like” as a page
Use “cog”
Choose “Like
as Your Page”
Timeline Photos
Reposition:
http://www.fac
ebook.com/hel
p/1649231202
94376/
Facebook Question
A
B
Create a poll for (a) pages or
(b) groups
Add poll options = answer
choices
Can leave comments
http://www.facebook.com/h
elp/facebookquestions
User Insights
Track your page’s progress
Follower demographics
Post popularity
Export data
Learn more: www.facebook.com/help/328178307276370/
Group Features
Message members
http://www.facebook.com/help/149652268437264/
Create an email address
http://www.facebook.com/help/206871819351594/
Share Files and Docs
Upload file:
http://www.facebook.com/help/397856870259152/
Create Doc:
http://www.facebook.com/help/203003559734725/
Change group icon
1. Click “Cog”
2. Select “Edit Group
Settings”
3. Use drop down arrow
next to group name
4. Choose appropriate
icon
5. Save
Change group pictures
1. Hover over top right
thumbnail
2. Choose a photo
3. Drag to reposition
4. Save changes
Privacy
For Pages:
http://www.facebook.com/help
/329858980428740/
For Groups:
http://www.facebook.com/help
/412300192139228/
Basics:
http://www.facebook.com/help/32
5807937506242/
Twitter Features
How to see retweets and mentions:
http://support.twitter.com/groups/31-twitterbasics/topics/111-features/articles/20169398-about-theactivity-and-interactions-tabs
Include pictures in a tweet:
http://support.twitter.com/groups/31-twitterbasics/topics/109-tweets-messages/articles/20156423-howto-include-pictures-in-tweets
Link to a tweet
Want to share a
specific tweet? Get
the URL:
http://support.twitte
r.com/groups/31twitterbasics/topics/109tweetsmessages/articles/80
586-how-to-linkdirectly-to-anindividual-tweet
Twitter Features
How to include links:
https://support.twitter.com/articles/78124-how-to-postlinks-urls-in-tweets
Will automatically shorten
Can also use bit.ly or Hootsuite to shorten links. Can track
clicks (not very easy).
http://www.elirose.com/2011/09/bitly-link-analytics-tracking/
Additional Resources
50 social media marketing tips:
www.jeffbullas.com/2011/05/24/50-social-mediamarketing-tips-and-tactics/
Facebook tips: www.facebook.com/facebooktips
About Pages:
http://www.facebook.com/help/364458366957655/
About Groups:
http://www.facebook.com/help/162866443847527/
Additional Resources
Twitter Basics: http://support.twitter.com/groups/31twitter-basics/topics/104-welcome-to-twittersupport/articles/13920-get-to-know-twitter-new-user-faq
Hootsuite: www.hootsuite.com
TweetDeck: http://support.twitter.com/groups/34-appssms-and-mobile/topics/177tweetdeck/articles/20169620-getting-started-withtweetdeck
Contact me
Andrea Gonzalez
alg88@uga.edu
706-542-8981