The New LOOK
A Change of Perceptions of Gender and
Citizenship Rights in Egypt
Sahar Hegazi
The Norm
“Of course…I come first in everything,
I am the man”
So
Women are Second…..because “they
need to be protected / Cared for…and
hence they come second…”
The Script
As a man “I am entitled to more
rights”
“I can do what I want and only accept
to do certain things “
“And not to do other things…”
The Expectations
“That is what it means to be a man…
“Be powerful, in control as the head of the house”
I am caring for my significant others, I am the
provider of my family so I deserved to be treated
as royal”
“Women best place is home…”
“I have seen my father like this and my mother
lived OK”
But..this is also what it means to
be a woman
Obedient: “I should follow what my husband says”
In Charge: “Manage all the 10 balls in my hand at once”
Caring for my man: “Put him as 1 priority….OR?”
It is his responsibility: “Just stay home…”
Is this true?
After all laws, modernization,
agreements, conventions signed,
CEDAW, ….
Yes
We say what we don’t always do
behind the closed doors
Can we meet in the Middle?
Of course we can…
But we have to Want First
Good news
Some may want….for different
reasons
Framework of Gender Social Norm Analysis in
Egypt for Fulfillment of Women’s Rights
Bad for the society
Good for Individual
Value
for
Self
Good for Individual / Good
for Society
Fulfilled Rights
Good for Society – Bad for
Individual
Value for the society
Framework of Gender Social Norm Analysis in
Egypt for Fulfillment of Women’s Rights
Bad for the society
Good for Individual
Value
for
Self
Good for Individual / Good
for Society
Fulfilled Rights
Bad for Society / Bad for
Individual
Good for Society – Bad for
Individual
Value for the society
Framework of Gender Social Norm Analysis in
Egypt for Fulfillment of Women’s Rights
Bad for the society
Good for Individual
Value
for
Self
Good for Individual / Good
for Society
Fulfilled Rights
Bad for Society / Bad for
Individual
Good for Society – Bad for
Individual
Value for the society
Framework of Gender Social Norm Analysis in
Egypt for Fulfillment of Women’s Rights
Bad for most of the society
But good for a few Individuals
Value
for
Self
Good for Individual / Good
for Society
Fulfilled Rights
Bad for Society / Bad for
Individuals
Good for Society – Bad for
Individual
Value for the society
Framework of Gender Social Norm Analysis in
Egypt for Fulfillment of Women’s Rights
Maybe not so good for the society
But good for more groups
Individuals
Value
for
Self
Good for Individual / Good for
Society
Fulfilled Rights
Bad for Society / Bad for Individual
Good for Society – Bad for
Individual
Value for the society
Framework of Gender Social Norm Analysis in
Egypt for Fulfillment of Women’s Rights
Maybe not so good for the society
But good for more groups
Individuals
Value
for
Self
Good for Individuals / and social
groups as well as the whole
society
Fulfilled Rights
Bad for Society / Bad for Individual
Good for Society – Bad for
Individual
Value for the society
Framework of Gender Social Norm Analysis in
Egypt for Fulfillment of Women’s Rights
Bad for the society
Good for Individual
Value
for
Self
Good for Individuals / and
social groups as well as the
whole society
Fulfilled Rights
Bad for Society / Bad for
Individual
Good for Society – Bad for
Individual
Value for the society
Framework of Gender Social Norm Analysis in
Egypt for Fulfillment of Women’s Rights
Bad for the society
Good for Individual
Value
for
Self
Good for Individual / Good
for Society
Fulfilled
Women’s Rights
Bad for Society / Bad for
Individual
Good for Society – Bad for
some Individuals
Value for the society
Men
Children
Citizenship
Today
Women
Minorities
The Vision: 5 Years from Now
Citizenship
Children
The Ultimate
Women
Citizenship
Children
Special groups
The Key
1. Being positively different is better
Because
You will become as good and special like those
who are “different”
The Key
2. Re-constructing the culture of respect
Repeat, repeat, repeat, repeat…the word
“Respect” everywhere and model it in every
way
Road Map
1. Time
Road Map
2. Knowledge
Road Map
3. The Matrix
Road Map
4. Drawing a new picture:
Re-categorizing manhood by the redefining the
look, the dos and don’t)
Road Map
4. Drawing a new picture:
Re-categorizing womanhood by redefining, the
look, the dos and don’t)
Road Map
5. Brining it together
Building a culture of collective citizenship
So how do we get to Cairo?
By Passing the Penn U Social Norm Course!
To Get there….
1. Go slowly but surely
2. Building a social networks of influential's who
can appeal and shake the attitudes and
perceptions
3. Audience segmentation
4. Effective use of the network’s channels?
5. Effective making of the public opinion
6. Strategic repetition
7. Keeping the hand on the pulse….Research
So would this get us to Cairo?
Most probably
We Have to Try
But Try Hard
It is our collective responsibility and duty
Thank You
ً‫شكرا‬