Curriculum proposal number____________________
Curriculum Action Request (CAR) (Form 4-93) - Maui Community College
Data for Curriculum Committee and college catalog:
1.
Author(s)
David Grooms
2.
Date Submitted to Curriculum Committee
3.
a. General type of action?
X
October 22, 2003
course
program
b. Specific type of action
Addition:
regular
experimental
X other (specify)
Upper Division-ABIT
Deletion:
course
from program
program
other (specify)
Modification in:
number/alpha
title
credits
description
prerequisites
corequisites
program
other (specify)
4.
Reasons for this curriculum action:
One of four selected upper division courses for the Proposed baccalaureate degree in Applied Business and Information
Technology (ABIT). MKT 300, Principles of Marketing, satisfies the business core requirements at nearly all
baccalaureate institutions. It is currently taught at UH Manoa, UH Hilo, and UHWO and was chosen as one of the first
course offerings because it should be easily transferable to satisfy a business core requirement at these and other schools
even if the ABIT degree does not materialize. MCC currently has staff capable of teaching this course.
5.
Existing course
alpha
6.
None
title
credits
Principles of Marketing
title
3
credits
Proposed new/modified course
MKT
alpha
7.
number
300
number
New course description or page number in catalog of present course description, if unchanged:
Applies the fundamental principles of successful marketing including segmentation, targeting, product development,
positioning, packaging, placement, pricing, promotion, service and relationship building to development of marketing plans.
Explores the impact of the Internet, the World Wide Web, television, digital media, and other emerging technologies of
marketing of goods and services.
8.
Prerequisite(s):
ECON 130 and 131, or consent
9.
Corequisite(s):
None
10.
Recommended preparation:
None
11.
Is this course cross-listed?
12.
Student contact hours per week
lecture_3__hours lab___hours
yes
X
lecture/lab___hours
13.
Revise current MCC General Catalog page(s)
14.
Course grading
_X__letter grade only
no
If yes, list course
other___hours, explain
___credit/no credit
___either
_X__audit
15. Proposed semester and year of first offering?
_Fall____semester
_2004___year
16.
Maximum enrollment__35___
17.
Special scheduling considerations?
18.
Special fees required?
19.
Will this request require special resources (personnel, supplies, etc.?)
If yes, explain.
Reassigned faculty, additional new faculty, or lecturer
20.
Is this course restricted to particular room type?
21.
X Course fulfills requirement for
__yes
Rationale, if applicable
__yes
X__no
X__no
If yes, explain.
If yes, explain.
__yes
X__no
X__yes
__no
If yes, explain.
Proposed ABIT baccalaureate
Course is a elective for
program/degree
program/degree
Course is elective for AA degree
22.
This course __increases
affected by this action
__decreases
_X_makes no change in number of credit required for the program(s)
23.
Is this course taught at another UH campus? _X_yes __no
a. If yes, specify campus, course, alpha and number
UHWO – BUSA 300 , UH Manoa – BUS312, UH Hilo – MGT 310
b. If no, explain why this course is offered at MCC
24.
a. Course is articulated at
__UHCC __UH Manoa
__UH Hilo
__UH WO
b. Course is appropriate for articulation at
__UHCC _X_UH Manoa X__UH Hilo
__Other/PCC
X__UH WO
c. Course is not appropriate for articulation at
_X_UHCC __UH Manoa __UH Hilo __UH WO
__Other/PCC
_X_Other/PCC
d. Course articulation information is attached? __yes _X_no
Proposed by:
David Grooms
Author/Program Coordinator
Approved by:
10/10/03
Date
Academic Senate Chair
Date
Date
Chief Academic Officer
Date
Date
Chancellor
Date
Requested by:
Division/Unit Chair
Recommended by:
Curriculum Chair
Revised April 2003/AC