2003.14 - CertCo, E-Marketing (addition)

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Curriculum proposal number____________________
Curriculum Action Request (CAR) (Form 4-93) - Maui Community College
Data for Curriculum Committee and college catalog
1. Author(s)___BK. Griesemer, Rick Miller______________________________________________
2. Date submitted to Curriculum Committee________October 27, 2003________________________
3. a. General type of action? __course _X_program
b. Specific type of action
Addition
__regular
__experimental
__ other (specify)
_____________
Deletion
__course
__from program
__program
__other (specify)
_____________
Modification
__number/alpha
__title
__credits
__description
__prerequisites
__corequisites
_X_program
__other (specify)
_____________
4. Reason for this curriculum action
To add Certificate of Competence in e-Marketing: Certificate title: e - Marketing
Rationale from BUSCR Program Modification CAR: To add to the program two new Certificates of
Competence, one in Marketing and one in e-Marketing. With these additions, there are two Certificates
of Competence in each of the three former specialization areas: Entreprenuership, Marketing, and
Supervision. This new format is easier for the program faculty, the counselors, and the student to
understand. There is not the overlap as existed under the specialization formation, but there is the
opportunity to take courses and receive Certificates in an area or areas of interest. This will also facilitate
community members and non-majors who are interested in a specific area(s). Separate CAR forms have
been prepared for each Certificate of Competence. (See attached program and separated CAR forms.)
There presently is no Certificate of Competence in e- Marketing although this is a rapidly growing area in
which majors, non-majors, and community members are interested.
Allows those who complete the course work to apply for a Certificate of Competence in e- Marketing to
indicate attainment of the information.
5. Existing course N/A
__________________________________________________________________________________
alpha
number
title
credits
6. Proposed new/modified course: Certificate of Competence e-Marketing : 9 credits
Prerequisite: Marketing CC
Business Computing Information Systems 161, 261, 262
alpha
number
title
credits
7.
New course description or page number in catalog of present course description, if unchanged.
N/A
8.
Prerequisite(s) Certificate of Competence in Marketing as shown above.
9.
Corequisite(s)
10. Recommended preparation
11. Is this course cross-listed?
___yes
12. Student contact hours per week
lecture___hours lab___hours
___no
If yes, list course
lecture/lab___hours
other___hours, explain
13. Revise current MCC General Catalog page(s)_____pages 24 - 25____________________________
14. Course grading
___letter grade only
___credit/no credit
15. Proposed semester and year of first offering?
16. Maximum enrollment_____
_Fall____semester
___audit
__2004___year
Rationale, if applicable
17. Special scheduling considerations?
18. Special fees required?
___either
__yes
__yes
__no
__no
If yes, explain.
If yes, explain.
19. Will this request require special resources (personnel, supplies, etc.?)
If yes, explain.
20. Is this course restricted to particular room type?
__yes
__no
__yes
_X_no
If yes, explain.
21. __Course fulfills requirement for _________________________________________program/degree
__Course is an elective for ______________________________________________program/degree
__Course is elective for AA degree
22. This course __increases __decreases
program(s) affected by this action
__makes no change in number of credit required for the
23. Is this course taught at another UH campus? __yes __no
a. If yes, specify campus, course, alpha and number
b. If no, explain why this course is offered at MCC
24. a. Course is articulated at
__UHCC __UH Manoa
__UH Hilo
b. Course is appropriate for articulation at
__UH WO
__Other/PCC
__UHCC
__UH Manoa
__UH Hilo
__UH WO
__Other/PCC
c. Course is not appropriate for articulation at
__UHCC __UH Manoa __UH Hilo __UH WO
__Other/PCC
d. Course articulation information is attached? __yes __no
.........................................................................
Proposed by
Approved by
_____________________________________
Author/Program Coordinator
Date
_______________________________
Academic Senate Chair
Date
Requested by
_____________________________________
Division/Unit Chair
Date
_______________________________
Chief Academic Officer
Date
Recommended by
_____________________________________
Curriculum Chair
Date
Revised April 2003/AC
_______________________________
Chancellor
Date
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