Maui Community College
Course Outline
1. Alpha and Number
BUS 120
Course Title
Principles of Business
Credits
3
Date of Outline
March 2004
2. Course Description
Surveys the fundamentals of American
business enterprise. Treats the
foundations and responsibilities of
business, management, finance,
marketing, and the legal, government,
and social environment.
3. Contact Hours/Type
3 hours lecture/discussion
4. Prerequisites
ENG 19 with at least a C or ENG
placement of ENG 22 or 55, or consent
Corequisites
Recommended Preparation
ENG 22 or 55 with at least a C or ENG
placement of ENG 100, or consent
Approved by _____________________________________ Date________________
2
5.
General Course Objectives
The course is designed to complement and supplement those courses already in existence
in the Business and other educational divisions. It provides abroad foundation for entry
into more specialized business courses.
The course is designed to complement and supplement those courses already in existence
in the Business and other educational divisions. It provides abroad foundation for entry
into more specialized business courses
6.
Student Learning Outcomes
For assessment purposes, these are linked to #7. Recommended Course Content.
On successful completion of this course, students will be able to
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
m.
n.
o.
p.
q.
r.
s.
t.
u.
Evaluate Business: now and Beyond
Appraise Business Ethics and Social Responsibility
Recognize Economic Challenges Facing Global and Domestic Business
Differentiate Competing in Global Markets
Evaluate Options for Organizing Small and Large Businesses
Contrast Starting Your Own Business: The Entrepreneurship Alternative
Analyze Electronic Commerce: The Internet and Online Busines
Discuss Management, Leadership, and the Internal Organization
Identify Human Resource Management, Motivation, and Labor-Management
Relations
Contrast Improving Performance through Empowerment, Teamwork, and
Communication
Analze Production and Operations Management
Examine Customer-Driven Marketing
Appraise Product and Distribution Strategies
Identify Promotion and Pricing Strategies
Formulate Using Technology to Manage Information
Identify Accounting and Financial Statements
Review Financial Management and Institutions
Evaluate Financing and Investing through Securities Markets
Judge Risk Management and Insurance
Plan Personal Finances
Formulate The Business Plan
3
7. Recommended Course Content and Approximate Time Spent on Each Topic
Linked to #6. Student Learning Outcomes.
S.L.O
A. FOCUS ON AMERICAN ENTERPRISE
1. Business and its social responsibility
2. Forms of business organization
3. The American economy:
4. Triumphs and Challenges
abc
2 - 3 weeks
B. MANAGEMENT
1. The process of management
2. Internal organization
3. Production and operations management
4. Management and unions
5. Human resources management
6. Human relations: Motivation and Morale
ebhij
2-3 weeks
C. MARKETING
1. An introduction to marketing
2. Product and pricing decisions
3. Promotion
4. Wholesaling, retailing, and distribution
imnd
2-3 weeks
D. FINANCE
1. Short-term finance
2. Long-term finance
3. The Financial Markets
4. The money and banking system
5. Risk management and insurance
pqrst
2-3 weeks
E. TOOLS OF BUSINESS
1. Basic Accounting Principles
2. Computers and Programs
3. Management Information Systems
4. Research Methods
qkpg
2-3 weeks
F. THE ENVIRONMENT OF BUSINESS
1. Business law and ethics
2. Government and Business
3. International Business
4. Additional Topics
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2 weeks
4
8.
Text and Materials, Reference Materials, Auxiliary Materials and Content
Appropriate text(s) and materials will be chosen at the time the course is offered from
those currently available in the field. Examples include:
Boone, Louis E., Kurtz, David L., Contemporary Business, 11e South-Western
Publishing
9.
Recommended Course Requirements and Evaluation
Specific course requirements are at the discretion of the instructor at the time the course
is being offered Evaluation may be based on a composite of written examinations, class
participation, oral and/or written reports. It may include also: quizzes, research/term
papers, assignments, computer work, or other appropriate evidence of the student's
work/knowledge.
Points for grading may include, but are not limited to:
QUIZZES*
PROJECT
37.5%
25.0%
PERSONAL
MARKETING
FINAL
12.5%
25.0%
10. Methods of Instruction
Will include a variety of methods possibly including, but not limited to:
a. lecture,
b. discussion,
c. WebCT,
d. films,
e. prepared video tapes,
f. experiential exercises,
g. student demonstrations and presentations,
h. cases,
i. television programs,
j. guest lectures,
k. groups and individual projects,
l. field trips,
m. simulations,
n. computer work,
o. assignments,
p. tests
q. readings.