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FITNESS INDUSTRY MANAGEMENT
Manage delivery of personal training
services within a fitness enterprise
level:
5
credit:
6
planned review date:
December 2002
sub-field:
Fitness
purpose:
People credited with this unit standard are able to: carry out
market research to establish demand for personal training
services in or associated with a fitness or recreation centre;
match ongoing demand for personal training to availability of
personal trainers; manage financial planning for a personal
training programme; work within fitness and recreation
centre management teams; and promote and market a
personal training programme in and associated with a fitness
and/or recreation facility. This unit standard is designed for
people who will manage a personal training function within a
fitness and/or recreation enterprise and will apply
supervision and operations management concepts to an
operation that is highly flexible and mobile as to time, place
and activity.
entry information:
Prerequisites: Units 11097, Listen to gain information in an
interactive situation; Unit 1312, Give oral instructions in the
workplace; or demonstrate equivalent knowledge and skills.
Recommended: Unit 7044, Manage the marketing of fitness
services and products.
accreditation option:
Evaluation of documentation and visit by NZQA and industry.
 New Zealand Qualifications Authority 2016
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FITNESS INDUSTRY MANAGEMENT
Manage delivery of personal training
services within a fitness enterprise
moderation option:
A centrally established and directed national moderation
system has been set up by the Sport, Fitness and Recreation
Industry Training Organisation - Fitness Advisory Group.
special notes:
1
Competence in this unit standard may be demonstrated
in simulated situations related to an existing fitness
and/or recreation facility or enterprise. If this unit
standard is being assessed in an on-job situation, then
the references to simulated situations may be
considered redundant except in respect of emergency
procedures.
2
Competence in this unit standard requires knowledge
of the provisions of the Consumer Guarantees Act
1993 (CGA) as they relate to the provision of services.
In particular, in supplying a service, the supplier
guarantees: that they will exercise reasonable care and
skill; that the service and any resulting product is fit for
any particular purpose indicated by the supplier or by
the client; that the service will be completed within a
reasonable time; and, where the price or method of
setting the price has not been set, no more than a
reasonable price will be charged.
3
Competence in this unit standard requires knowledge
of provisions of the Fair Trading Act 1986 (FTA)
relating to the marketing and selling of products.
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FITNESS INDUSTRY MANAGEMENT
Manage delivery of personal training
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4
Competence in this unit standard requires knowledge
of provisions of the Human Rights Act 1993 (HRA) and
the Employment Relations Act 2000 (ERA) relating to
the recruitment, selection and hiring of staff.
Elements and Performance Criteria
element 1
Carry out market research to establish demand for personal training services in or
associated with a fitness or recreation centre.
performance criteria
1.1
Identification of potential client populations is carried out to meet facility
requirements.
Range:
1.2
client populations - existing clients, athletes, institutions (health,
education), businesses, organisations (public sector, leisure,
special needs), geographical catchment areas;
requirements - size, location, type of demand, competing
activities.
Consultation methods are designed to provide feedback that matches facility
information requirements.
Range:
survey method, survey form design, survey presentation,
response handling, recording, follow up procedures.
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Manage delivery of personal training
services within a fitness enterprise
1.3
Analysis of information is in accordance with standard statistical treatments and
provides results in a form matching facility information requirements.
1.4
Analysis of evidence and facility information provides recommendations and
programme development plans.
Range:
survey information, facility resources and capacity, facility budget.
element 2
Match ongoing demand for personal training to availability of personal trainers.
performance criteria
2.1
Monitoring of ongoing demand meets facility and service short-term planning
needs.
2.2
Reporting and communications systems with a group of personal trainers are
established to meet service reliability standards required by clients and facility.
2.3
Analysis of client and trainer characteristics results in matching of clients' needs
and trainers' skills, attitudes, and personal characteristics.
Range:
2.4
client characteristics - expressed preferences, self confidence,
exercise goals, exercise experience.
Staff planning ensures availability of reserve delivery capacity for foreseeable
growth and fluctuation in demand.
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FITNESS INDUSTRY MANAGEMENT
Manage delivery of personal training
services within a fitness enterprise
element 3
Manage financial planning for a personal training programme.
performance criteria
3.1
Programme objectives and budgets meet facility planning requirements.
Range:
3.2
Information gathering allows monitoring of programme performance to facility
requirements.
Range:
3.3
categories of information, level of analysis, forecast period,
frequency of reports, distribution.
type of information, frequency of monitoring, coverage, distribution
of responsibility, staff training.
Modification of programme is carried out to achieve programme goals within
facility requirements.
Range:
requirements - safety, capacity, resource allocation between
programmes, budgetary.
element 4
Work within fitness and recreation centre management teams.
performance criteria
4.1
Communication and consultation with other team members is carried out
according to facility management procedures to support coordinated facility
operation.
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Manage delivery of personal training
services within a fitness enterprise
4.2
Cooperation with other team members supports the achievement of facility
management goals and objectives.
Range:
4.3
marketing, financial, membership, competition, sponsorship,
community support.
Advancement of the interests of the personal training programme is supported
subject to facility goals, objectives and constraints.
element 5
Promote and market a personal training programme in and associated with a fitness
and/or recreation facility.
performance criteria
5.1
Service characteristics and client demand are analysed to produce a marketing
campaign that meets facility requirements and is in accord with the FTA and
CGA.
Range:
requirements - compatibility with existing marketing (messages,
media, pricing), budget.
5.2
In-house marketing and promotion present the personal training programme as
a complement to existing service provision.
5.3
External marketing and promotion are implemented within budget and to facility
requirements.
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Manage delivery of personal training
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5.4
Measurement and evaluation procedures compare promotion and marketing
performance with personal training programme objectives.
Range:
number of contacts, conversion rate, average number of sessions
purchased, repurchase rate.
Comments to:
Sport, Fitness and Recreation Industry Training Organisation
- Fitness Advisory Group
Unit Standard Revision
PO Box 160
WELLINGTON
by December 2002.
Please Note:
Providers must be accredited by the Qualifications Authority
before they can offer programmes of education and training
assessed against unit standards.
Accredited providers assessing against unit standards must
engage with the moderation system that applies to those unit
standards. [Please refer to relevant Plan ref: 0069]
 New Zealand Qualifications Authority 2016