15692 version 2
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Manage an exhibition for a conventions and incentives industry project
Level
6
Credits
20
Purpose
People credited with this unit standard are, for a conventions and incentives
industry project, able to: develop an exhibition plan in consultation with the
client; prepare and manage a budget for an exhibition plan; design, compile,
and distribute the exhibition prospectus; manage exhibitor bookings and
logistical requirements, manage on-site exhibition requirements; and
evaluate the exhibition.
Subfield
Tourism
Domain
Tourism Conventions and Incentives
Status
Registered
Status date
19 March 2010
Date version published
19 March 2010
Planned review date
31 December 2015
Entry information
Open.
Accreditation
Evaluation of documentation and visit by NZQA and
industry.
Standard setting body (SSB)
ServiceIQ
Accreditation and Moderation Action Plan (AMAP) reference
0078
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Special notes
1
Assessment against this unit standard must take place in a conventions and
incentives industry workplace. Evidence of competency in this unit standard cannot
be demonstrated under simulated conditions in a training provider environment.
2
Definitions
Conference and/or convention refers to a formal meeting or assembly of attendees
for consultation, discussion, or for some special or occasional purpose which
includes a minimum of 50 attendees, two days duration, and the use of a venue.
 New Zealand Qualifications Authority 2016
15692 version 2
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Conventions and incentives industry refers to organisations involved in the
management, marketing, or implementation of conventions, conferences, or
incentives.
Exhibition refers to a market place or forum where products and/or services are
displayed for purchase or promotion.
Incentive is a global management tool that uses a reward to motivate and/or
recognise participants for increased levels of performance in support of
organisational goals.
Industry practice refers to the expected standards of performance required of a
professional working in the conventions and incentives industry. An indication of
criteria for standards may include but is not limited to – documented workplace
policies and procedures, industry codes of practice, and drafted constitutions and/or
codes of ethics of industry associations, such as those produced by the following:
Meetings and Events Australia (MEA), Sydney, http://www.meetingsevents.com.au.
International Congress and Convention Association (ICCA), Amsterdam,
http://www.iccaworld.com.
International Association of Professional Congress Organisers (IAPCO), London,
http://www.iapco.org.
Society of Incentive and Travel Executives (SITE), Chicago, http://www.site-intl.org.
Conventions
and
Incentives
New
Zealand
(CINZ),
Auckland,
http://www.conventionsnz.com.
Project refers to a conference, convention, or incentive.
Venue refers to any place where a conference, convention, or incentive is held.
3
The following resources can be used to support this unit standard:
McCabe, Vivienne; Poole, Barry; Weeks, Paul; Leiper, Neil. The Business and
Management of Conventions (John Wiley & Sons, 2000).
Professional Convention Management Association.
Professional Meeting
Management: Comprehensive Strategies for Meetings, Conventions and Events. 5th
Edition (Kendall/Hunt, 2006).
4
A
list
of
additional
recommended
http://www.tcc.co.nz/ServiceIQ.
5
The project brief will be supplied to the candidate.
texts
can
be
found
at
Elements and performance criteria
Element 1
Develop an exhibition plan, in consultation with the client for a conventions and incentives
industry project.
Performance criteria
1.1
Exhibition objectives are developed in accordance with the project brief.
1.2
Exhibition strategies are developed to identify and secure exhibitors to meet
exhibition objectives and the project brief.
1.3
Exhibition plan is developed to meet the objectives and required outcomes.
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1.4
Marketing components of the exhibition plan are developed to meet the
objectives and required outcomes.
1.5
Exhibition plan is documented.
Element 2
Prepare and manage a budget for an exhibition plan for a conventions and incentives
industry project.
Performance criteria
2.1
A budget is prepared in accordance with the exhibition plan.
2.2
Management processes incorporate provisions for the review and monitoring of
exhibition income, expenditure, and cash flow in accordance with the exhibition
plan.
Element 3
Design, compile, and distribute the exhibition prospectus for a conventions and incentives
industry project.
Performance criteria
3.1
The prospectus is designed and compiled in accordance with the exhibition plan
and budget parameters.
3.2
The prospectus is distributed to exhibitor sources in accordance with the
exhibition plan.
Element 4
Manage exhibitor bookings and logistical requirements for a conventions and incentives
industry project.
Performance criteria
4.1
Management of exhibitor bookings incorporates processes that ensure
undertakings made to client and exhibitors are met.
4.2
Manage logistical requirements of the exhibition in accordance with industry
practice.
Range
must include but is not limited to – pack-in and pack-out timing,
storage, freight/delivery options, security, terms and conditions of
exhibiting, power, equipment, stand location, car parking.
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15692 version 2
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Element 5
Manage on-site exhibition requirements for a conventions and incentives industry project.
Performance criteria
5.1
On-site exhibition management is consistent with the exhibition plan.
Range
must include but is not limited to – assignment of personnel
resources, build of exhibition stands, registration desk, exhibitor
pack-in and pack-out, health and safety management.
Element 6
Evaluate the exhibition for a conventions and incentives industry project.
Performance criteria
6.1
Evaluation of the exhibition is carried out in accordance with the exhibition plan.
6.2
Evaluation of the exhibition implementation is carried out in accordance with the
exhibition plan.
6.3
Evaluation of the exhibitor performance is carried out in accordance with the
exhibition terms and conditions.
6.4
Evaluation of the exhibition by visitors is analysed in accordance with the
exhibition plan.
6.5
Any areas requiring improvement or changes in procedures are identified in
accordance with evaluation data and industry practice.
Please note
Providers must be accredited by NZQA, or an inter-institutional body with delegated
authority for quality assurance, before they can report credits from assessment against
unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by NZQA before they can register
credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
 New Zealand Qualifications Authority 2016
15692 version 2
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Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest
changes to the content of this unit standard.
 New Zealand Qualifications Authority 2016