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Produce and implement a public relations plan
Level
4
Credits
4
Purpose
People credited with this unit standard are able to prepare, create and
implement a public relations plan.
Subfield
Retail, Distribution, and Sales
Domain
Retail and Distribution Management
Status
Registered
Status date
20 November 2006
Date version published
20 November 2006
Planned review date
31 December 2010
Entry information
Open.
Accreditation
Evaluation of documentation and visit by NZQA and
industry.
Standard setting body (SSB)
ServiceIQ
Accreditation and Moderation Action Plan (AMAP) reference
0225
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Special notes
1
Definitions
Public relations refers to encouragement of understanding and goodwill towards a
person, organisation, community or institution.
Organisational procedures refer to instructions to staff on policy and procedures
which are formally documented or generally accepted within the workplace.
2
Legislation
Performance of the elements of this unit standard must comply with the following
legislation – Privacy Act, 1993; Health and Safety in Employment Act, 1993; Fair
Trading Act, 1986; Consumer Guarantees Act, 1993; Sale of Goods Act, 1908;
Human Rights Act, 1993 and their subsequent amendments.
 New Zealand Qualifications Authority 2016
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Elements and performance criteria
Element 1
Prepare a public relations plan.
Performance criteria
1.1
Target group is identified in accordance with organisational procedures.
1.2
Objectives of public relations plan are identified in accordance with
organisational procedures.
1.3
Specifications for public relations plan are developed in accordance with
organisational procedures.
Range
1.4
may include but is not limited to – content, contacts, media,
budget, design, layout, format, skills required, resources,
timeframe, limitations, production approach, implementation
method, schedule, quotes, feedback, legislation.
Procedures for evaluating effectiveness of public relations plan are developed in
accordance with organisational procedures.
Element 2
Create a public relations plan.
Performance criteria
2.1
Components of public relations plan are sourced and assembled in accordance
with organisational procedures.
Range
2.2
Draft public relations plan is created and approved in accordance with agreed
specifications.
Range
2.3
may include but is not limited to – data, content, resources,
equipment.
may include but is not limited to – design, message, impact,
budget, accuracy, clarity, proofing.
Final public relations plan is created and checked for compliance with
specifications in accordance with organisational procedures.
 New Zealand Qualifications Authority 2016
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Element 3
Implement a public relations plan.
Performance criteria
3.1
Implementation method for public relations plan is approved in accordance with
organisational procedures.
Range
may include but is not limited to – relevant media, timeliness,
coverage, budget, resources.
3.2
Public relations plan is implemented in accordance with organisational
procedures.
3.3
Public relations plan is evaluated for effectiveness in accordance with
organisational procedures.
Please note
Providers must be accredited by the Qualifications Authority, or an inter-institutional body
with delegated authority for quality assurance, before they can report credits from
assessment against unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before
they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest
changes to the content of this unit standard.
 New Zealand Qualifications Authority 2016