NZQA registered unit standard
405 version 7
Page 1 of 3
Title
Demonstrate knowledge of consumerism
Level
2
Credits
Purpose
3
This theory-based pre-entry unit standard is for people who are
training to work in a retail environment.
People credited with this unit standard are able to demonstrate
knowledge of: the development of consumerism; legal
responsibilities to consumers; and consumer protection and
promotion agencies.
Classification
Retail, Distribution, and Sales > Retail and Distribution Core
Skills
Available grade
Achieved
Explanatory notes
1
Definitions
Consumerism – protecting and advocating the rights of the consumer. It also
includes the belief that an increasing consumption of goods is economically
desirable.
EDI – electronic data interchange.
EFTPOS – electronic funds transfer at point of sale.
Retail environment – workplaces where the primary focus is on customers
purchasing goods and/or services.
2
Legislation relevant to this unit standard includes – Consumer Guarantees Act 1993,
Credit Contracts and Consumer Finance Act 2003, Fair Trading Act 1986, Privacy
Act 1993, Sale of Goods Act 1908.
3
Evidence is required for two consumer situations.
Outcomes and evidence requirements
Outcome 1
Demonstrate knowledge of the development of consumerism.
Evidence requirements
1.1
The development of consumerism is described in terms of the key factors.
Range
ServiceIQ
SSB Code 9068
key factors include but are not limited to – economic development,
trade development, advertising and media development,
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
405 version 7
Page 2 of 3
transportation, retail facilities, trading hours, buyer demand and
purchasing power, technology.
1.2
Consumer behaviour patterns are described in terms of the key factors.
Range
1.3
key factors include but are not limited to – purchasing power,
lifestyle changes, technology, work and leisure hours, trading
hours.
The role of technology in the development of consumerism is described in terms
of its impact.
Range
technology includes but is not limited to – bar coding, scanning,
computerised tills, EFTPOS, EDI, promotional videos, internet
shopping, debit card, credit cards, store cards, electronic customer
accounts.
Outcome 2
Demonstrate knowledge of legal responsibilities to consumers.
Evidence requirements
2.1
Legislation relating to consumers is identified and described in terms of
responsibilities of retailers to consumers.
Range
legislation includes but is not limited to – Consumer Guarantees
Act 1993, Fair Trading Act 1986, Sale of Goods Act 1908, Credit
Contracts and Consumer Finance Act 2003, Privacy Act 1993.
Outcome 3
Demonstrate knowledge of consumer protection and promotion agencies.
Evidence requirements
3.1
Functions of legislative and advisory bodies are described in terms of their
relationship to consumers.
Range
Planned review date
ServiceIQ
SSB Code 9068
legislative and advisory bodies include but are not limited to –
Disputes Tribunal, Ministry of Consumer Affairs, Commerce
Commission, Consumers’ Institute, Trade Associations, Citizens
Advice Bureau.
31 December 2019
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
405 version 7
Page 3 of 3
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
17 June 1993
31 December 2013
Review
2
29 July 2002
31 December 2013
Review
3
16 December 2005
31 December 2013
Rollover and
Revision
4
17 October 2008
31 December 2013
Revision
5
19 June 2009
31 December 2013
Review
6
15 April 2011
31 December 2016
Review
7
21 May 2015
N/A
Consent and Moderation Requirements (CMR) reference
0225
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
Comments on this unit standard
Please contact ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest changes
to the content of this unit standard.
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016