NZQA registered unit standard
Title
Produce radio commercials
Level
5
26555 version 1
Page 1 of 3
Credits
15
Purpose
People credited with this unit standard are able to: prepare to
record radio commercials; record and direct voices for
commercials; complete the production; and complete
production administration.
Classification
Electronic Media > Radio
Available grade
Achieved
Explanatory notes
1
Definitions
Station practice refers to the documented procedures which set out the standard
practices of the station.
In radio there are two definitions for ‘production’ – one is in a producing context and
the other is in the overall recording context. i.e. A production engineer is the title of
the person who records the commercials. For the purpose of this unit standard
production refers to finalising the completed recording.
2
The commercial scripts will be supplied by the radio station. These scripts should
outline the requirements of the recorded commercial, including voices to be used.
3
Scripts should also include at least two of – music, sound effects, audio effects,
multiple voices.
4
For assessment against this unit standard the finished production of ten commercials
of broadcast quality in accordance with station practice is required.
Outcomes and evidence requirements
Outcome 1
Prepare to produce radio commercials.
Evidence requirements
1.1
Production requirements are confirmed in accordance with station practice.
1.2
Production requirements are arranged before production commences.
Range
Competenz
SSB Code 101571
script, voices, studio time, music, sound effects.
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
26555 version 1
Page 2 of 3
1.3
Style of commercial is agreed to meet writer’s requirements.
1.4
Equipment is checked in accordance with station practice.
1.5
Faulty or non-operational equipment is repaired or replaced in accordance with
station practice.
1.6
Equipment is placed to meet operational requirements.
Outcome 2
Record and direct voices for commercials.
Evidence requirements
2.1
Voices are directed in accordance with the requirements of the commercial
script instructions.
2.2
Editing of voice tracks removes any recording errors.
Range
may include but not limited to – plosives, room noise, low levels,
distortion.
2.3
Any necessary re-recording of voices is completed in accordance with station
practice.
2.4
Recording is completed within the allocated studio time.
Outcome 3
Complete the production.
Evidence requirements
3.1
Additional audio elements are added to commercial in accordance with the
commercial script.
Range
3.2
music, sound effects, vocal effects, stereo effects.
Commercials are mixed down in accordance with station practice.
Range
may include but not limited to – compression, normalisation.
3.3
The commercials are recorded to the exact time requested by the commercial
script.
3.4
Compilation is completed in the allocated studio time.
3.5
Finished commercial is approved by client and/or supervisor.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
26555 version 1
Page 3 of 3
Outcome 4
Complete production administration.
Evidence requirements
4.1
Information is recorded and stored in accordance with station practice.
Range
4.2
date, title, key number, master and track number.
Produced commercial is entered into the system for broadcast in accordance
with station practice.
Planned review date
31 December 2016
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
18 February 2011
N/A
Accreditation and Moderation Action Plan (AMAP) reference
0002
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, or
an inter-institutional body with delegated authority for quality assurance, before they can
report credits from assessment against unit standards or deliver courses of study leading
to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Consent requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact Competenz info@competenz.org.nz if you wish to suggest changes to the
content of this unit standard.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016