NZQA registered unit standard
21835 version 2
Page 1 of 3
Title
Demonstrate knowledge of basic business principles for commercial
airlines
Level
3
Credits
4
Purpose
People credited with this unit standard are able to: describe
different commercial airline business models; demonstrate
knowledge of the key factors that affect airline strategy and
profitability; and describe the importance of airline branding.
Classification
Aviation > Aviation - Core
Available grade
Achieved
Explanatory notes
None.
Outcomes and evidence requirements
Outcome 1
Describe different commercial airline business models.
Evidence requirements
1.1
The description outlines the function, services offered and target market of
different business models.
Range
business models must include but are not limited to – full service,
value based.
1.2
Loyalty schemes are described in terms of their purpose and value to airlines.
1.3
Interlining is described in terms of its purpose and value to airlines.
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
21835 version 2
Page 2 of 3
Outcome 2
Demonstrate knowledge of the key factors that affect airline strategy and profitability.
Evidence requirements
2.1
External factors are described in terms of their effect on airline profitability.
external factors may include but are not limited to – fuel price,
epidemics, pandemics, terrorism, competition, passenger booking
methods, foreign exchange, industry supply and demand.
Range
2.2
Internal factors are described in terms of their effect on airline strategy and
profitability.
internal factors may include but are not limited to – changes to
costs, pricing structures, distribution channels, network, product.
Range
Outcome 3
Describe the importance of airline branding.
Evidence requirements
3.1
The attributes that make branding successful in the airline industry are identified
and described.
may include but is not limited to – low cost, customer service
excellence, national flag carrier, reliability, on time performance,
broad route network, reputation for safety, environmental concern,
in-flight products such as entertainment systems, internet and
phone connectivity.
Range
3.2
Airline branding is described in terms of its ability to assist airlines to be
competitive in a selected segment.
may include but is not limited to – high value customers, business
travellers, long haul, short haul, inbound tourism, outbound
tourism.
Range
Planned review date
31 August 2015
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
22 August 2005
N/A
Review
2
9 December 2010
N/A
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
21835 version 2
Page 3 of 3
Accreditation and Moderation Action Plan (AMAP) reference
0170
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, or
an inter-institutional body with delegated authority for quality assurance, before they can
report credits from assessment against unit standards or deliver courses of study leading
to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Consent requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest
changes to the content of this unit standard.
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016