Page 1 of 5
Step 3 – Inside/Out Analysis
New Product #_____________________ Sponsor:_____________________________________
Brief description:____________________________________________________________________
__________________________________________________________________________________
1. Business Analysis
What are the expected business results of this new product?
YR 1
YR 2
YR 3
1.1. Number of units sold:
Best Case ______________ ______________ ______________
Worst Case ______________ ______________ ______________
Units are:____________________
1.2. Estimated product selling price: Best Case $/unit
Worst Case $/unit
$/unit
$/unit
$/unit
$/unit
1.3. Estimated annual sales
Best Case $
Worst Case $
$
$
$
$
1.4. How much capital investment
Best Case $
Worst Case $
$
$
$
$
1.5. Estimated gross margin
Best Case %
Worst Case %
%
%
%
%
1.6. Does this product have any other direct or indirect financial benefit? Yes____
No____
If yes, what are the benefits:________________________________________________________
Business analysis performed by:
_________________________
Name
__________________________
Title
_________________
Date
Reviewed by:
__________________________________
Business Group Manager
____________________
Date
Page 2 of 5
2. Technical Analysis
2.1.What are the specific performance specifications of this product?______________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
(Attach documentation if necessary)
2.2. Does this product have tolerances that must be met? Yes____
No____
If yes, what are the tolerances?____________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
2.3. Are there statutory or regulatory requirements that bear on this product in any state or country that it
is likely to be sold in?
Yes____
No____
If yes, what are the requirements?__________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
2.4. Is this product similar to previous designs that we have developed? Yes____
No____
If yes, what knowledge and experience can be used in this present design?_________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
2.5. What tests or trials are needed for the new product?________________________________________
_____________________________________________________________________________________
2.6. What equipment will be required to produce this product?___________________________________
_____________________________________________________________________________________
2.7. What competencies will be required of personnel to produce this product?
Education:______________________________________________________________________
Training:_______________________________________________________________________
Skills:__________________________________________________________________________
Page 3 of 5
Experience:_____________________________________________________________________
2.8. Is new technology required to produce this product? Yes_____
No_____
If yes, what technology?___________________________________________________________
What is the source of this technology?________________________________________________
2.9. Will existing production or service be affected by this new product? Yes____
No____
If yes, what are the affects?_________________________________________________________
2.10 What additional production concerns relate to this new product?_____________________________
_____________________________________________________________________________________
Technical analysis performed by:
_________________________
Name
__________________________
Title
_________________
Date
Reviewed by:
____________________________________
Technical Manager
________________________
Date
3. Marketing Analysis
3.1. Who are the customers for this product?_________________________________________________
_____________________________________________________________________________________
Are they ready to place orders? Yes____
No____
On what basis do you know this?_______________________________________________________
__________________________________________________________________________________
What are the initial quantities?
3.2. What is this product’s relationship to our strategic core business?_____________________________
_____________________________________________________________________________________
3.3. Describe the specific target segment of customers:_________________________________________
_____________________________________________________________________________________
Page 4 of 5
3.4. What is the projected growth rate of this market?__________________________________________
On what is this projection based?____________________________________________________
3.5. Who are the current competitors for this product?_______________________________________
What are their strengths?___________________________________________________________
What are their weaknesses?_________________________________________________________
How will marketing use our knowledge of these strengths and weaknesses?__________________
_______________________________________________________________________________
3.6. What specific marketing techniques will be most appropriate for this product?___________________
_____________________________________________________________________________________
3.7. What theme(s) will the marketing stress, in order to make a lasting and favorable impression on
customers?____________________________________________________________________________
_____________________________________________________________________________________
3.8. What advertising media will be most appropriate for this product?____________________________
_____________________________________________________________________________________
3.9. Are there any known patents related to this product? Yes____
No____
If yes, who holds the patent(s)?_____________________________________________________
3.10.
Is this product patentable? Yes____ No____
3.11. Are there any real or potential liabilities related to this product? (e.g., safety, legal, etc.)__________
_____________________________________________________________________________________
_____________________________________________________________________________________
3.12. Will this new product affect any of our current products? Yes____
No_____
If yes, what products will be affected and what will be the effects?__________________________
_______________________________________________________________________________
3.13. What are the strategic consequences of not pursuing this idea?______________________________
_____________________________________________________________________________________
Page 5 of 5
Marketing analysis performed by:
_________________________
Name
__________________________
Title
_________________
Date
Reviewed by:
____________________________________
Marketing / Sales Manager
________________________
Date