Department of Management INTERNATIONAL BUSINESS MANAGEMENT MGT 464 Spring 2009 – Course Outlines Sessions TR 1100 – 1215 TR 1400 – 1515 Professor Kalyan S Chakravarty Office JH4224, Extension 2435 E mail kalyan.chakravarty@csun.edu Office Hours M 1300 – 1400 TR 1230 – 1330 R 1800 – 1900 and by appointment, if needed Textbook Helen Deresky, 6th Edition International Management: Managing Across Borders and Cultures: Text and Cases ISBN: 0-13-614326-1 Pearson Prentice Hall 2008 (Required) 12629 17736 JH1236 JH1236 Wall Street Journal, Business Week or Fortune Magazine Prerequisites MGT 360 and passing the Upper Division Writing Proficiency Exams Course Description International Business Management MGT464 Spring 2009 1 This course has been designed to introduce the principles and practices of managing international businesses effectively. It is an integrative interdisciplinary course portraying a broad view of the burgeoning level, scope, and complexity of international businesses facing managers in the twenty first century - while taking a general management perspective throughout the curriculum. Global companies are faced with dynamic environments in which they must accurately assess the political, legal, technological, competitive, and cultural factors that shape their strategies and operations. The success of overseas operations depends greatly on the international manager’s cultural skills and sensitivity, as well as the ability to carry out the company’s strategy within the context of the host country’s business practices. The emphasis of the course will be on sharpening the analytical and decision-making skills necessary for strategy formulation, implementation and control of international operations. The learning objectives are: 1. To understand the current environmental forces impacting international business and analyze the key issues faced by a global firm in managing them proactively around global interdependence. 2. To recognize the importance of the role of culture in business and its impact on a firm’s performance while examining critically how strategies for international and global operations can be formulated and implemented effectively to achieve sustained global competitiveness. 3. To understand key implementation issues faced by a firm in devising global organization structure and control system for effective global human resources management, while making relevant and reasonable strategic recommendations for the firm. 4. To be able to recommend a set of viable strategies that the firm might pursue and communicate this analysis in a concise and persuasive fashion. Preparations While the course will have a judicious blend of a few teaching methodologies and aids, it will focus on group work and experiential exercises including the analysis of a few cases, articles, etc. The students are expected to prepare themselves well in advance before each session in order to participate in the discussions meaningfully. The assigned readings must be read thoroughly before the class in order to derive maximum mileage from each session. Course Work International Business Management MGT464 Spring 2009 2 The evaluation and grading will be based on the following course work. The components described below are designed, both independently and collectively, to achieve the course objectives. Each component is important both by itself and as a key part of the overall system (so any major omission may lead to an F for the course). Group Project Host Country Presentation (Triad) Written Case Analysis (Individual) Middle Term Test (2) Punctuality, Attendance, Participation Total: 25 pts 20 pts 15 pts 30 pts 10 pts 100 pts A. Group International Management Project (25%) Students will form groups of five or less, and each group will conduct an in-depth analysis of: 1) a multinational corporation (a different one for each group) and its current operations at least in one country outside USA, or 2) a proposed new business venture outside USA or 3) a proposed expansion for an existing firm in its markets outside USA. They will research the writings related to this focal company, identify the issues the company has been confronted with, and/or it is likely to confront when competing in the current global environment while applying the concepts and models described in the class. The aspects to be covered should include: (1) Basic company information including a brief background, the industry, the basic technology and process, current performance, customer bases, suppliers and other significant stakeholders as the group members see appropriate, (2) the general environment, (3) the host country environment with prime focus on the relevant cultural context and specific industry characteristics existing in the host country, (4) the strategy formulation and implementation issues including the interplays among the major global competitors, and (5) the strategic recommendations based on your analysis of the firm. The outcome of this paper should be a better understanding of the company, the industry, and its strategy formulation and implementation issues in the host country environment in particular, and the ability to understand the broad issues relevant to international business management in general. While the instructor will provide structured guidelines and feedback on the project on an ongoing basis, the students are expected to take active roles in its design and satisfactory completion. International Business Management MGT464 Spring 2009 3 The group will then make a formal presentation of the analysis in the class, with each member of the group getting an opportunity to handle a section of the presentation. The total time allotted for each group will be thirty minutes. Please practice prior to the presentation so that you will be able to finish the report within the given time limit. The presentation of each group will be evaluated by the instructor using predetermined criteria based on the contents specified above and the quality of presentation (introduction, style, structure, preparation and visual aids). Each group will also submit a written report. The data used for the analysis and presentation should be up-to-date and could be from primary or published data sources, and the analyses will be conducted in the context of the course and its coverage. All references must be specified on a separate page. We will also utilize electronic submission for the project report. The completed report must be turned in on the day the group makes its presentation. Attendance in all group presentations is mandatory. B. Host Country Triad Project (20%) Students will form groups of three (triads), and each group will conduct an in-depth data collection and analysis of one country outside USA (a different one for each group) to be allotted at an appropriate time. They will research and analyze the relevant data and the writings related to this country in a prescribed template, to be provided later, in order to present their findings on the current scope, complexities, opportunities and threats in the chosen country. The total time allotted for the triad presentation will be twenty minutes. Once again, it is recommended you practice prior to the presentation to be able to deliver it satisfactorily within the stipulated time limit. Each triad will also submit a written report for evaluation by the instructor. More details shall be provided later in the course. The completed report must be turned in on the day the triad makes its presentation. C. Individual Written Case Analysis (15%) There will be one multinational company case to be distributed in advance of the class. Each student will be required to submit a written report around a few specific questions raised on the case, on the scheduled date and time, presenting a coherent and defensible analysis of the situation based on international business management International Business Management MGT464 Spring 2009 4 practices learnt. The report will be evaluated based on the application of the concepts and practices learnt in the course. They are intended to provide an opportunity to actively experience the reality and complexity of the issues facing practicing international managers today. Among other benefits, they would help the students sharpen their analytical and problem-solving skills. The report should be an individual effort and anyone attempting to share analyses and ideas will be penalized. More details shall be provided later in the course. D. Middle Term Test (30%) There will be two non-cumulative middle term tests consisting of a combination of multiple choice questions, true/false statements, and short essays on topics related to course curricula. E. Punctuality, Attendance and Class Participation (10%) Class attendance is absolutely essential. There will be no penalty for those with a maximum of five absences. Students with six or more unexcused absences may run the risk of even failing in the course. Habitual lateness and/or leaving the classes early, for whatever reasons, are evidence of low commitment and will be penalized. Make up exercises will not be accepted after the final instruction class on 05/07/09. Please come to each class prepared to discuss the readings and assignments and to play an active role in contributing to class discussions. Those making insightful comments that increase the level of energy and interest in the topics discussed would definitely make a discernible impact than others. A superior participation score is given to one who demonstrates the ability to comment upon the content and the process of our discussions. Some questions to help illustrate the preferred mode are: Does the group become more energized after this person contributes? Is this person more focused? Does this person listen to others and build upon their ideas? Grading The final letter grade assigned to each student will be determined by the students’ performance on the course components mentioned above. Other Issues International Business Management MGT464 Spring 2009 5 1. The College of Business and Economics at California State University, Northridge prepares students to be ethical decision makers. The college maintains high standards of ethical conduct that students are expected to maintain throughout their academic and professional careers. Students in the College of Business and Economics have identified the values of respect, honesty, integrity, commitment, and responsibility as their guiding principles. 2. This syllabus is the basic guideline for various activities related to this class. Please read it carefully, and refer to it as we proceed. 3. Please talk to me as soon as possible if you have any suggestions, questions, problems and concerns. 4. Time management is critical when dealing with many, and often conflicting demands. Such demands could be from your studies, your work, and/or personal obligations. To deal with them effectively, you must set up your priorities straight and work accordingly. (When in this class, you are required to engage fully in activities in this class.) 5. All instances of academic dishonesty will be dealt with strictly according to the University policies and guidelines. 6. All students are required to use the CSUN computing facility to send and receive email communications. MGT 464 Spring 2009 - Timetable SESSIONS TOPICS, TASKS, READINGS International Business Management MGT464 Spring 2009 6 1/20 1/22 1/27 1/29 Housekeeping, Course Introduction; Clarifying Mutual Expectations. Preparing for an Effective Case Analysis. Video Case: Debate on Globalization Assessing the Global Manager’s Environment: Political, Economic, Legal, Technological Readings: Chapter 1 Case: Google in China: The Big Disconnect 2/10 Presenting the Template for Host Country Presentation Establish Presentation Teams/Triads Video Case: Global Business and Ethics Managing Interdependence: Social Responsibility and Ethics Readings: Chapter 2 Case: Coca-Cola’s Business Practices: Facing the Heat in a Few Countries Guidelines for Group International Management Project 2/12 Guidelines for Host Country presentation: An Update 2/17 Video Case: Impact of Culture on Business: Spotlight on Latin America Understanding the Role of Culture Communicating across Cultures Readings: Chapters 3 & 4 Video Case: Communicating Effectively in the Global Workplace Host Country Presentation: Triad 1 Case: Guanxi in Jeopardy Cross-cultural Negotiation and Decision Making Readings: Chapter 5 Host Country Presentation: Triad 2 Formulating Strategy for International and Global Operations Readings: Chapter 6 Host Country Presentation: Triad 3 Video Case: Understanding Entry Modes into the Chinese Market Host Country Presentation: Triad 4 2/3 2/5 2/19 2/24 2/26 3/3 International Business Management MGT464 Spring 2009 7 MGT 464 Spring 2009 - Timetable SESSIONS 3/5 3/10 3/12 3/17 3/19 3/24 3/26 4/2 4/14 4/16 4/21 4/23 4/28 4/30 5/5 5/7 1 TOPICS, TASKS, READINGS Global Alliances Readings: Chapter 7 Host Country Presentation: Triad 5 Implementing Strategy for International and Global Operations Readings: Chapter 7 Host Country Presentation: Triad 6 Group International Management Project: An Update Preparing for Middle Term I Host Country Presentation: Triad 7 MIDDLE TERM I Organization Structure and Control Systems Readings: Chapter 8 Host Country Presentation: Triad 8 Video Case: Global HRM Staffing, Training, and Compensation for Global Operations Readings: Chapter 9 Host Country Presentation: Triad 9 Case: Starbucks’ International Operations - 2006 Host Country Presentation: Triad 10 Developing a Global Management Cadre Motivating and Leading a Global Team Readings: Chapters 10 & 11 Host Country Presentation: Triad 11 Preparing for Middle Term II Host Country Presentation: Triad 12 MIDDLE TERM II Preparatory Work for Group Project Presentations Host Country Presentation: Triad 13 Case Analysis: Individual Written Assignment GROUP INTERNATIONAL MANAGEMENT PROJECT: PRESENTATIONS AND DISCUSSIONS GROUP INTERNATIONAL MANAGEMENT PROJECT: PRESENTATIONS AND DISCUSSIONS GROUP INTERNATIONAL MANAGEMENT PROJECT: PRESENTATIONS AND DISCUSSIONS GROUP INTERNATIONAL MANAGEMENT PROJECT: PRESENTATIONS AND DISCUSSIONS The timetable is subject to change. 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