January 2008
Case Study Method
Strategic Management
How to handle a case study?
Objectives
Classic Strategic Management Process
Method for Preparation
Material from Strategic Management, Hitt, Ireland and Hoskisson, 2005,
« Preparing an effective Case analysis », p.I-XI.
Slides Daniel Degravel
2
Outline
I.
What is a Case Study?
II.
Why using Case Study Method?
III. Student preparation
IV. Method and its steps
V.
In-class discussion
VI.
Evaluation
3
What is a Case Study?
4
Why Using Case Study Method?
5
Why Using Case Study Method?
6
Student Preparation
7
In-class discussion
8
Evaluation
9
Classic Strategic Management Process
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Contents
Context and Environment of
the Organization
I
Implementation
D
A
Definition
Analysis
Define Strategic
Management and the
way it works (actors
and processes)
Understand the external and
internal environment as
determinants of your
strategic choice
Put your strategic
orientations and
decisions into the
real life of the
Organization
D
Design
Choose your strategy and
define it precisely, founding it
on the outcomes of the
Analytical step
11
CS Resolution Process
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CS Resolution Process (Ctd.)
13
CS Resolution Process (Ctd.)
M
N times
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CS Resolution Process (Ctd.)
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CS Resolution Process (Ctd.)
1. No question
2. A large open
question
3. Several detailed
questions
You’re the VP in charge of IKS’ s Business Development division. In your
opinion, which strategy should IDK undertake at the 2013 time horizon?
a)
b)
c)
d)
e)
f)
g)
h)
i)
j)
k)
What do you think of IDK’s competitive environment?
What have been the main trends in IDK’s industry for the last decade?
What is IDK’s competitive position?
What do you think of IDK’s low-cost strategy?
Do you think that the globalization strategy could be a valuable way
of development for IDK?
Does IDK have capabilities to sustain such a strategy?
What are IDK’s main weaknesses?
Is IDK’s organizational structure adapted to its strategic
requirements?
Why did IDK’s CEO try to change the culture of the firm?
IDK has increasing its outsourcing to India? What do you think?
What would you recommend to IDK’s CEO?
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CS Resolution Process (Ctd.) Tools
Analysis of internal environment
Goals
Mission SMP
Intent
RBV (R&C)
Competitive advantage
Performance (function)
Structure
Firm value-chain
HR
Culture
Analysis of external environment
PEST
S W O T
CSR
Marketing analysis (seg.)
Industry value-chain
Competitor analysis
P5F
Strategic mapping
KSF
Identification of Key result areas KRA
CL-S
Identification of strategic options
BL-S
Choice of strategic options with criteria
Deployt.
Implementation (virtual) (only forecast or intent)
Function.
F
F
F
F
F
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Method for Preparation
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Method for Preparation
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Method for Preparation
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Dimensions