Resource Based View
Resources and competencies: examples
CSUN (University)
DIC Entertainment (Movie production and licensing)
Leader Flooring (Flooring retailer)
Luxoticca (Glasses manufacturer)
Momentum (Screen repair)
Newhall Escrow (Escrow)
Rusnak (Car dealer)
Washington Mutual (Bank)
CSUN Overview
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Founded in 1958
One of the largest single Campus University
34,000 Students, 4000 employees
Some of the Best Programs
Impact on the State Economy
Strengths
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Only public university in a booming location.
Large ethnical diversity
Highly sensitive to minorities
Excellent faculty
One of the largest universities in CA
Very product and quality focused
High number of alumni
• Founded in 1971 as DiC Audiovisuel in Luxembourg
• Original Acronym Stands for Diffusion Information et
Communication
• Began as a Production House
• Bought in 1986 and Moved to Burbank, CA
• Opened offices in New York, Paris, and London
• Library of Owned Content
– Produced Own ‘In-House’
– Bought Licenses and Shows
• Exclusivity Deal with CBS
• KewlCartoons.com
• KidsCO on DirecTV
• KOL
Leader Flooring
• In business since 1959
• Sells carpet, hardwood, stone flooring
• 11 full-time employees, 13 subcontractors
• Family owned/operated
Leader Flooring
Resources
Competencies
Resource &
CompetenciesMana
gement
Size of Store
Networking
Advertising in local
publications
Economies of
Learning
Reputation
Referrals from
satisfied
customers;
Honest business
conduct
Experience
“Start-to-Finish”
Service
Family owned;
Experienced
Informal
Organizational
Structure
Family Members as
Employees
Other
Luxottica
• Luxottica is the world’s leading designer, manufacturer
and distributor of prescription frames and sunglasses in
the premium and luxury segments.
• It is a global leader in eyewear, with nearly 5,800 optical
and sun retail stores in North America, Asia-Pacific,
China, and Europe.
• It has a strong brand portfolio that includes Ray-Ban, the
world’s best selling sun and prescription eyewear brand
in the world.
• Luxottica manages leading retail brands such as
LensCrafters and Pearle Vision in North America, OPSM
and Laubman & Pank in Asia-Pacific and Sunglass Hut
globally.
Luxottica’s Competitive Advantages
• Vertically Integrated
• Luxottica always ensures the highest product quality
– Through careful design, adopting innovative technologies in the
manufacturing systems, defining high mechanical and technical
standards, researching the best quality in the materials and
components used, and carrying out stringent quality controls.
• Luxottica gives constant attention to before and aftersales service
– Adapting the services and products as required to suit the needs
of the consumers.
• Luxottica constantly researches the desires of
consumers in order to meet the wishes of all consumers
– The achieve this by analyzing their needs, tastes, and lifestyles.
Momentum
A Service Solutions Company
HISTORY
•The co-founder Jon Defina had another company previously before he
had become the president of Momentum.
•The history first begins with the company called Incline. Incline was the
first company in the US to come up with repairing LCD and plasma TV’s.
Incline also repaired notebook monitors.
•Incline repaired about 3,000-4,000 units per month. By 1998, Incline
was sold for 13.5 million dollars.
• After the sale, Jon Defina stayed with Incline, but after a while there
were many disagreements. He was then dismissed from the company
and was required to sign a 1 year no contest legal contract. After he left
Incline, business went down hill and a year from him leaving Incline was
already bankrupt.
•After a year, Jon Defina started doing research again because he was
ready to start his new business. He bought up the middle management
from Incline and started his new company, Momentum.
•Momentum develops repair programs and services for the Flat Panel
industry. They repair LCD and Plasma TV’s, Notebook, pc monitors,
Glass Tab and/or full unit assemblies and Flat Panel displays.
Momentum
OBJECTIVES
A Service Solutions Company
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Build Strategic Relationships with Display OEM’s,
Integrators and Distributors, World Wide
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Focus on Flat Panel Displays ; Plasma & LCD
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Set New Standard of Excellence for Service Quality
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Develop Logistics Software for Customer Order
Tracking and MRP
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Build Core Team of Managers with Proven Track
Record in Display Industry
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Evolve Service Metrics to Facilitate Highest Level
of Customer Experience
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Develop Repair Equipment to Meet Next Generation
of Displays
Momentum
A Service Solutions Company
CORE COMPETENCES
• Present Team were the innovators of the
first world wide LCD repair and logistics
process
• 1st Management Team to gain full repair
authorization from variety of OEMs worldwide
• In depth knowledge of all technical
aspects of LCD repair
Momentum
A Service Solutions Company
• Built reputation for developing precision
Test and Repair Equipment for all facets of
LCD
• All repair operations employees have 7
to 10 years of LCD repair experience
• Developed highest volume, 3rd Party
repair process, world-wide
Momentum
A Service Solutions Company
TECHNICAL COMPETENCE
Momentum
TECHNICAL COMPETENCE
A Service Solutions Company
Typical Field Return Program
End User
1
1 Day
ASP
2
2 Days
OEM /
Integrator
3
2 Days
5
2 Days
ASP
Repair Vendor
4
2 Days
OEM /
Integrator
10 Days
6
1 Day
End User
=
6 Freight Legs
20 Day TAT
=
2 Freight Legs
4 Day TAT
Momentum Field Direct Return Program
End User
1
2 Days
5 Days
Display Repair
Momentum
2
2 Days
End User
Same Day
Buffer Stock
Momentum
MANAGERIAL CORE COMPETENCE
A Service Solutions Company
Tracking and Reporting for:
• Contract and Order Status
• Serialized unit failure, repair, replacement and usage
• Part number revision and ECO
• Unit repair status and location
Includes :
• Material Requisition Planning System
• Detailed Failure Analysis Reporting
Newhall Escrow Co.
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Independent escrow company~ An escrow is a deposit of funds, a
deed or other instrument by one party for the delivery to another
party upon completion of a particular condition or event
(Realestate.com).
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Neutral third party
Specializes only on Escrow—ensures a better escrow process
Protects your funds and assets
Unbiased, fair, and balanced
Newhall Escrow Co.
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Steps in escrow process
Offer is made and accepted between buyer and seller.
Escrow officer (middleman) follows the instructions (made by
principals), processes, and safeguards the escrow.
Pay all bills on time and respond to written requests made by
principals.
Closes all escrows after certain conditions have been met.
Closing statement~ Credits and charges on the account.
Officer’s role~ neutral 3rd party- provides organized and timely manner
of transferring the title of home from seller to buyer.
Newhall Escrow Co.
Resources
• Escrow License
• Attorney
• Accountant
• Standardized Computer
System
• Employees that are
cleared by the FDI
• Professional
environment
Competencies
• Trust
• Relationships with
past clients
• Relationship with
real estate agents
and brokers
• Employee training
program
• Expertise of escrow
holder
Core
Competences
• Closing escrows in a
timely manner
Rusnak
• Car Sales
– New and Used
• Service and Parts
– Accessories and Other
• Finance
– BMW, Porsche, Audi Lease and Regular
Purchases
Rusnak Core Competencies
• Management and Personnel
• Supplier/Vendor Relationships
• Customer Focus and Satisfaction
• Capital Expansion and Future Strategies
Rusnak Strengths
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(Core Competencies)
Low employee turnover
Dealer location
Highly skilled and competent workforce
Strong vendor relationship (BMW Financial Services
representative that keeps employees up to date on
updates in the industry)
• Unique in house services for lower prices than
elsewhere (paintless dent repair, and auto detailing)
• High Customer Satisfaction (90-100%) and various
awards
• New location (October 2008) that is viewable from the
freeway (will provide more space for inventory and
service)
HISTORY: THE WAMU
DIFFERENCE
• WAMU ranked #97 Fortune 500 Companies
• WAMU is informal, friendly, and fun. They don’t take
themselves seriously.
• Giving customers value and making banking simple and
enjoyable.
• In 2000, they pioneered a new approach to banking by
making the customer experience important.
• In 2003, WAMU was named the “Best Retail Bank in
America” in the Lafferty International Retail Banking
Awards
• Stared the first shared ATM network in 1970s.
• The first bank to offer full-service brokerage firm and
mutual funds through their stores in 1980s.
• In 2006, they introduced WAMU free checking, along
with other free services
WAMU RESOURCES
• Human Capital
• Organizational Capital
WAMU COMPETENCIES
• Employee Knowledge
• Organizational Process
WAMU CORE
COMPETENCIES
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Fair
Caring
Human
Dynamic
Driven