NZQA registered unit standard
13172 version 3
Page 1 of 5
Title
Research the requirements for establishing and operating a small to
medium size tourism or travel workplace
Level
6
Credits
15
Purpose
People credited with this unit standard are, for a small to
medium size tourism or travel workplace, able to: define and
scope the business concept; conduct an external situational
analysis; prepare a human resource plan; prepare a marketing
plan; prepare a financial plan; and critically evaluate the
prospects of long term success.
Classification
Tourism > Visitor Services
Available grade
Achieved
Explanatory notes
1
Definition
Small to medium size tourism or travel workplace refers to a tourism or travel
workplace which employs between one to 20 full-time equivalent staff.
2
Tourism and travel small business workplaces are diverse but consideration of the
following legislation and their subsequent regulations and amendments could be
required:
Human Rights Act 1993, Employment Relations Act 2000, Health and Safety in
Employment Act 1992, Injury Prevention, Rehabilitation and Compensation Act 2001,
Income Tax Act 2007, Fair Trading Act 1986, Consumer Guarantees Act 1993,
Commerce Act 1986, Sale of Goods Act 1908, Privacy Act 1993, Companies Act
1993, Resource Management Act 1991, Goods and Services Tax Act 1985,
Unsolicited Electronic Messages Act 2007, Sale of Liquor Act 1989.
3
Assessments of the elements may be in the context of a new business venture, as
determined by the candidate, or the critical analysis of an existing tourism enterprise.
This critical analysis is designed to allow candidates working within the tourism
industry to apply the outcomes within the unit standard to the organisation in which
they work. Research should form a critical component of the assessment process.
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
13172 version 3
Page 2 of 5
Outcomes and evidence requirements
Outcome 1
Define and scope the business concept for a small to medium size tourism or travel
workplace.
Evidence requirements
1.1
The workplace is defined in terms of its nature and operational scope.
1.2
Critical success factors of the workplace are outlined in accordance with the
nature and operational scope of the enterprise.
Range
five critical success factors are identified.
Outcome 2
Conduct an external situational analysis for a small to medium size tourism or travel
workplace.
Evidence requirements
2.1
The political and legal context in which the workplace will be established and
operated is evaluated in accordance with its nature and operational scope.
Range
a minimum of five laws or regulations are required.
2.2
The competitive environment is analysed in accordance with the nature and
operational scope of the workplace.
2.3
The economic context within which the workplace will operate is analysed in
accordance with current economic conditions.
2.4
The technological environment is analysed in accordance with the nature and
operational scope of the workplace.
2.5
The socio-cultural environment is analysed in terms of factors which may impact
on the workplace.
2.6
The physical environment is analysed in terms of factors which may impact on
the workplace.
2.7
The market potential for the workplace is analysed in terms of current market
conditions in accordance with its nature and operational scope.
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
13172 version 3
Page 3 of 5
Outcome 3
Prepare a human resource plan for a small to medium size tourism or travel workplace.
Evidence requirements
3.1
Human resource requirements are outlined in accordance with the nature and
operational scope of the workplace.
3.2
Job descriptions and person specifications for two key positions are prepared in
accordance with anticipated staffing requirements and job titles.
Outcome 4
Prepare a marketing plan for a small to medium size tourism or travel workplace.
Evidence requirements
4.1
Elements of a marketing plan are outlined in accordance with the workplace
purpose, nature, objectives, and the external operating environment.
Range
estimation of market size, identification of key competitors,
marketing objectives, target market profile(s), positioning strategy,
the range of products/services offered, pricing strategy,
promotional strategy, distribution strategy.
Outcome 5
Prepare a financial plan for a small to medium size tourism or travel workplace.
Evidence requirements
5.1
Physical resource requirements are outlined in accordance with the nature and
operational scope of the workplace.
5.2
Components of a financial plan are costed and produced in terms of the
external operating environment and the nature and operational scope of the
workplace.
Range
5.3
realistic establishment budget, realistic cash flow projections for
the first year of operation.
Method(s) and sourcing of debt finance are determined in terms of the financial
plan and the operational scope of the workplace.
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
13172 version 3
Page 4 of 5
Outcome 6
Critically evaluate the prospects of long term success of a small to medium size tourism or
travel workplace.
Evidence requirements
6.1
Key strengths and weaknesses, opportunities and threats of the workplace are
analysed in terms of its operating capabilities and the external environment.
Range
6.2
a minimum of two each of strengths, weaknesses, opportunities,
threats, is required.
The likelihood of long term business success is evaluated in terms of the
realities of the market and the strengths and weaknesses of the workplace.
Planned review date
31 December 2015
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
20 February 1998
N/A
Review
2
26 January 2004
N/A
Review
3
19 November 2010
N/A
Accreditation and Moderation Action Plan (AMAP) reference
0078
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, or
an inter-institutional body with delegated authority for quality assurance, before they can
report credits from assessment against unit standards or deliver courses of study leading
to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Consent requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
13172 version 3
Page 5 of 5
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest
changes to the content of this unit standard.
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016