NZQA registered unit standard
17392 version 5
Page 1 of 3
Title
Describe existing tourism Māori products and investigate a potential
joint tourism venture
Level
5
Purpose
Credits
15
This unit standard is part of a tourism Māori suite which may be
used to contribute towards achieving the graduate outcomes of
the New Zealand Diploma in Tourism Māori (Level 5) [Ref:
2339]
People credited with this unit standard are able to describe
existing tourism Māori products and their market position, and
identify and explain the potential development of a joint tourism
venture.
Classification
Tourism Māori > Tourism Māori Practices
Available grade
Achieved
Entry information
Recommended skills
and knowledge
Unit 17394, Research the potential, and plan the development
and implementation, of a tourism Māori product, or
demonstrate equivalent knowledge and skills.
Explanatory notes
1
This unit standard is designed to assist the learner to identify the uniqueness of
Māori culture. It is thought that Māori language expression will enable the learner to
gain an understanding of the interconnectedness of Te Ao Māori. By understanding
these aspects the learner will be able to highlight the significance for tourism.
2
Assessment
The assessment context for this unit standard is limited to local rohe or takiwā.
Where local rohe are also occupied by a number of other iwi or hapū, the tangata
whenua or mana whenua view will take precedence. Other iwi or hapū views should
be encouraged in order to enrich and enhance understanding of key Māori concepts
and practices.
Assessment may be presented in a number of ways which may include but are not
limited to – haka, oral presentations, pakiwaitara, pūrākau, visual presentations,
waiata, whakaari, written presentations.
This unit standard may be assessed against in the workplace or in a training provider
situation.
NZQA Māori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
3
17392 version 5
Page 2 of 3
Definitions
Tourism Māori is an indigenous cultural experience of interaction and engagement
with manuhiri.
Market position is the ranking of a product in terms of its economic volume relative to
the sales volume of a competitor in a similar market.
A joint venture partner should be an established tourism operator, a commercial
entity associated to a hapū/iwi, or an existing whānau based business. Due diligence
should be applied to ensure viability of partnership.
Tourism Māori product refers to marae stay, Māori cultural experience, historical tour,
archaeological tour, adventure tour, nature tour.
Outcomes and evidence requirements
Outcome 1
Describe existing tourism Māori products and their market position.
Range
evidence of three tourism Māori products is required.
Evidence requirements
1.1
The market position of existing tourism Māori products is described in terms of
their value.
Range
1.2
Sustainable procedures for existing tourism Māori products are described in
terms of their relevance for Māori .
Range
1.3
value may include but is not limited to – commercial viability,
sustainability, validity, employment, spiritual, cultural;
evidence of three values is required.
sustainable procedures may include but are not limited to –
marketing, human resources, compliance, financial planning,
strategic planning, business operations;
evidence of marketing and two other sustainable procedures is
required.
Intellectual property rights are explained and identified in terms of Māori
artefacts.
Range
patents, trade marks, designs, plant variety rights, copyright.
Outcome 2
Identify and explain the potential development of a joint tourism venture.
Evidence requirements
2.1
The potential development of a joint tourism venture between an existing Māori
tourism product and an existing non-Māori tourism product is identified and
explained in terms of its economic value.
NZQA Māori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
Range
17392 version 5
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terms of reference for a feasibility study, relationships required,
memorandum of agreement, length of contract period, ownership
rights, parties to the agreement.
Planned review date
31 December 2020
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
26 June 2000
31 December 2012
Revision
2
27 August 2003
31 December 2012
Review
3
26 July 2005
31 December 2012
Review
4
22 October 2010
31 December 2016
Review
5
21 May 2015
N/A
Consent and Moderation Requirements (CMR) reference
0177
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
Comments on this unit standard
Please contact NZQA Māori Qualifications Services mqs@nzqa.govt.nz if you wish to
suggest changes to the content of this unit standard.
NZQA Māori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016