NZQA Expiring unit standard
10677 version 6
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Title
Design marketing and promotional strategies which incorporate the
uniqueness of te ao Māori
Level
6
Credits
6
Purpose
People credited with this unit standard are able to: analyse
marketing and promotional strategies which incorporate the
uniqueness of te ao Māori; conduct research into the market for
a product or service to determine the potential for introducing or
enhancing marketing and promotional strategies through the
uniqueness of te ao Māori; and design a marketing and
promotional strategy for a product or service which
incorporates the uniqueness of te ao Māori.
Classification
Māori Business and Management > Māori Management Generic
Available grade
Achieved
Explanatory notes
Uniqueness of te ao Māori refers to the specific aspects of products or services which are
identifiably unique to Māori and which can be highlighted within the marketing mix.
Examples include Māori song and dance, Māori design, and Māori art.
Outcomes and evidence requirements
Outcome 1
This unit standard is
expiring
evidence required of two successful
and two unsuccessful strategies.
Analyse marketing and promotional strategies which incorporate the uniqueness of te ao
Māori.
Range
Evidence requirements
1.1
Analysis identifies and distinguishes successful and unsuccessful strategies.
1.2
Analysis specifies aspects of strategies which utilise the uniqueness of te ao
Māori.
Range
aspects may include but are not limited to – design features,
product and service features, promotional features.
Evidence of any three aspects.
NZQA Maori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
1.3
10677 version 6
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Analysis provides alternative strategies and likely results of alternative
strategies in terms of te ao Māori.
Outcome 2
Conduct research into the market for a product or service to determine the potential for
introducing or enhancing marketing and promotional strategies through the uniqueness of
te ao Māori.
Evidence requirements
2.1
Research describes the marketing environment and background relevant to the
product or service.
Range
description could include – market segments, existing strategies
classified by marketing mix, untapped potential, market history,
administrative issues.
2.2
Research identifies existing impact of marketing and promotional strategies
relevant to the product or service in relation to the uniqueness of te ao Māori.
2.3
Research identifies the potential for introducing or enhancing the uniqueness of
te ao Māori in the marketing and promotional strategies used for a product or
service.
Outcome 3
Design a marketing and promotional strategy for a product or service which incorporates
the uniqueness of te ao Māori.
Evidence requirements
3.1
The strategy provides a situational analysis of the product or service and its
strategic position.
3.2
The strategy identifies aspects of te ao Māori to be incorporated into marketing
and promotion.
3.3
This unit standard is
The strategy details objectives expiring
of the marketing and promotional strategy.
3.4
The strategy provides strategic alternatives to meet the marketing and
promotional objectives.
3.5
The strategy includes a marketing and promotional plan relevant to the product
or service.
This unit standard is expiring. Assessment against the standard must take place by
the last date for assessment set out below.
NZQA Maori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
10677 version 6
Page 3 of 3
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
21 May 1997
31 December 2014
Revision
2
16 January 2001
31 December 2014
Review
3
25 October 2002
31 December 2014
Review
4
9 December 2010
31 December 2014
Reinstatement
5
18 April 2013
31 December 2014
Reinstatement
6
16 April 2015
31 December 2018
Accreditation and Moderation Action Plan (AMAP) reference
0113
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, or
an inter-institutional body with delegated authority for quality assurance, before they can
report credits from assessment against unit standards or deliver courses of study leading
to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Consent requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
This unit standard is
expiring
NZQA Maori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016