NCEA Level 1 Business Studies (90839) 2010 — page 1 of 3
Assessment Schedule – 2010
Business Studies: Apply business knowledge to an operational problem(s) in a given
small business context (90839)
Evidence Statement
Q
Evidence
Achievement
Achievement
with Merit
Achievement
with Excellence
ONE
(a)
(b)
Definition: Brand image is an image that is
attached to the product or business to
make it identifiable or distinguishable
from competitors’ products.
THREE of the
following:
TWO of the
following:
 a definition is
stated
Reasons:
 a reason is
stated
 the branding
problem is
explained by
discussing how a
specific factor,
issue or situation
caused the
problem
 previous low sales
 repackaging and going with new image
 reflect NZ’s culture and heritage
 competitor has similar brand
 negative connotations from media.
(c)
(d)
Factor: lack of consultation with local iwi
or lack of cultural understanding.
How that caused branding problem: the
failure to consult meant that the symbol
might have been used inappropriately,
offending members of the local iwi.
Possible solutions:
 hold meeting with local iwi
 talk to Julia
 talk to the editor of the local newspaper
regarding good publicity
 revert to previous brand image or
choose a new one.
How best solution would resolve problem:
 Meeting with local iwi could smooth over
issues and repair relationship, allowing
branding to go ahead.
 Talking with Julia would help her to
understand more about Māori culture
and a meeting with the iwi could follow.
 Talking to the editor of the local
newspaper might generate good
publicity for Hero Cheeses and offset
negative publicity.
 Reverting to the previous brand image
or changing to a new one would
eliminate the issues with the current
branding.
Reason why better:
For example: A meeting with the iwi would
offer a better solution than just talking with
Julia, because the owners are then
speaking directly to the iwi who have the
power to resolve the situation. Talking to
Julia may just upset her.
 a specific cause
of the branding
problem is
identified
 one appropriate
solution is
identified
 how the solution
would deal with
the branding
problem is
stated
OR
 why it would be a
better solution
than another is
stated.
(Answers will
typically state
relevant examples,
business
knowledge, or
Māori business
concepts.)
 how an
appropriate
solution would
deal with the
branding
problem is
explained
 why it would be a
better solution
than another is
explained.
(Answers will
typically include
relevant examples,
business
knowledge, or
Māori business
concepts.)
A comprehensive
discussion
involves fully
explaining:

an appropriate
solution to
resolve the
branding
problem
AND

why it would
be a better
solution than
another
solution.
(Answers will
typically integrate
relevant examples,
business
knowledge, or
Māori business
concepts into
explanations.)
NCEA Level 1 Business Studies (90839) 2010 — page 2 of 3
Q
Evidence
Achievement
Achievement
with Merit
Achievement
with Excellence
TWO
(a)
Definition: a manager plans, leads,
organises and controls a business. A
person who runs the business.
(b)
Aspect:
 staff
 daily operations
 communication
 marketing.
(c)
Possible problem:
 staff might leave
 staff might sabotage processes
 staff might work to rule.
The lack of communication leads to:
 confusion and uncertainty, so staff
decide to leave
 anger, so staff work to rule, productivity
decreases, or sabotage occurs.
(d)
Possible solutions:
 Geoff and Sally need to talk to Julia
 send her on a management course
 Julia to hold staff meetings to explain
changes, and for staff to provide input
 dismiss Julia
 mediation between Julia and staff
 Geoff and / or Sally take over some of
Julia’s duties
 review staff workload and make
changes after consultation with the staff.
How best solution would resolve problem.
Examples:
 Solution based on repairing lines of
communication and understanding
between Julia and the workers would
solve problems by allowing parties to air
concerns and come to some
compromise about a way forward.
 Geoff and Sally taking over Julia’s
duties would reduce Julia’s stress and
allow Geoff and Sally to reinforce their
decisions regarding the changes.
 Resolving workload issue in
consultation would create staff buy in.
Reason why better:
For example: The consultation over
workload changes may get staff to buy
into the other changes, such as new
machinery and training required, whilst
sending Julia on a management course
may have benefits only for her and not for
the rest of the staff.
THREE of the
following:
TWO of the
following:
 a definition is
stated
 how the refusal
of some staff to
communicate
with Julia caused
a specific
production
problem is
explained
 one aspect is
described
 a relevant
production
problem is
described
 one appropriate
solution is
identified
 how the solution
will reduce the
likelihood of
identified
production
problems
occurring is
stated
OR
 why it would be a
better solution
than another is
stated.
(Answers will
typically state
relevant examples,
business
knowledge, or
Māori business
concepts.)
 how an
appropriate
solution to
reduce the
likelihood of
identified
production
problems
occurring is
explained
 why it would be a
better solution
than another is
explained.
(Answers will
typically include
relevant examples,
business
knowledge, or
Māori business
concepts.)
A comprehensive
discussion
involves fully
explaining

an appropriate
solution to
reduce the
likelihood of
identified
production
problems
occurring
AND
 why it would
be a better
solution than
another
solution.
(Answers will
typically integrate
relevant examples,
business
knowledge, or
Māori business
concepts into
explanations.)
NCEA Level 1 Business Studies (90839) 2010 — page 3 of 3
Q
Evidence
Achievement
Achievement
with Merit
Achievement
with Excellence
THREE
(a)
Definition: an export is a good from the
home country sold overseas.
THREE of the
following:
TWO of the
following:
(b)
Reasons:
 a definition is
stated
 the staff morale
problem is
explained by
discussing why it
need not have
occurred
 bigger markets
 one reason why
they want to
export is
outlined
 more sales
 build reputation
 increase profit
 the staff morale
problem is
described
 increase market share.
(c)
Staff morale problem:
 staff do not want to be retrained
 staff feel they have not been consulted
 redundancy fears.
Possible cause:
 poor communication from manager /
owners
 staff failed to express their concerns.
(d)
Possible solutions:
 one appropriate
solution is
identified
 how the solution
would address
the staff morale
problem is
stated
OR
 why it would be a
better solution
than another is
stated.
 team-building meetings
 open door policy
 consultation
 hold a staff event
 bonus or reward system
 employee of the month.
How best solution would resolve problem:
For example: Consultation with staff
would allow them to voice concerns or be
assured of job security.
Reason why better:
Examples:
 Consultation would have prevented the
problem from arising in the first place,
as staff would have known what was
going on.
 how an
appropriate
solution would
address the staff
morale problem
is explained
 why it would be a
better solution
than another is
explained.
(Answers will
typically include
relevant examples,
business
knowledge, or
Māori business
concepts.)
A comprehensive
discussion
involves fully
explaining:

an appropriate
solution that
addresses the
staff morale
problem
AND

why it would
be a better
solution than
another
solution.
(Answers will
typically integrate
relevant examples,
business
knowledge, or
Māori business
concepts into
explanations.)
(Answers will
typically state
relevant examples,
business
knowledge, or
Māori business
concepts.)
 Introducing an “employee of the month”
may still leave other workers concerned
and dissatisfied.
Judgement Statement
Achievement
Achievement with Merit
Achievement with Excellence
2A
2M
2E