Qualification details
Title
New Zealand Certificate in Digital Media and Design (Level 3)
Version
1
Qualification type
Certificate
Level
3
Credits
60
NZSCED
100501
Creative Arts > Graphic and Design Studies > Graphic Arts and
Design Studies
Qualification developer
New Zealand Qualifications Authority
Next review
July 2018
Approval date
June 2015
Strategic purpose statement
This qualification is for people wanting to gain introductory digital
media and design skills and knowledge required for study at a
higher level.
The digital media and design industry and the creative and cultural
sector in Aotearoa New Zealand will benefit by having people
trained in digital media and design at the introductory level.
Graduates will be capable of applying introductory digital media and
design skills with limited supervision to problems in digital media
and design.
Graduate profile
Graduates of this qualification will be able to:
-
Outcome Statement
-
Education pathway
Describe a design process in a digital media context.
Recognise problems in a digital media and design context.
Follow direction and apply introductory skills to a specific
digital media and design context/problem.
Collaborate with peers, and reflect on and evaluate own work.
Identify the importance of being a responsible digital citizen
and potential career pathways within digital media and design.
The qualification provides a pathway from:
-
National Certificate of Educational Achievement (NCEA) (Level
2) [Ref: 0973]
New Zealand Certificate in Arts and Design (Level 2)
[Ref: 2625]
Graduates of this qualification may undertake further study at higher
levels, including the following:
-
Employment /
Community pathway
Qualification Reference 2628
 New Zealand Qualifications Authority 2016
New Zealand Certificate in Digital Media and Design
(Level 4) [Ref: 2629]
New Zealand Certificate in Arts and Design (Level 4)
[Ref: 2627]
New Zealand Certificate in Fashion (Level 4) [Ref:
2630]
New Zealand Certificate in Creativity (Level 4) [Ref:
2869]
This qualification is primarily intended to provide a pathway to higher
education rather than employment; however, graduates may gain
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work experience in the digital media and design industry.
Work experience areas may include advertising, web design, inhouse design studio, news media.
Qualification specifications
Qualification award
This qualification may be awarded by any education organisation
accredited under section 250 of the Education Act 1989 to deliver
a programme leading to the award of this qualification.
The formal document certifying the award of this qualification will
display the New Zealand Qualifications Framework (NZQF) logo
and may also include the name or logo of the qualification
developer and/or the awarding body.
Evidence requirements for
assuring consistency
All tertiary education organisations (TEOs) either arranging training
or delivering programmes that lead to the award of the qualification
are required to participate with the qualification developer in a
scheduled consistency process, in accordance with published
national guidelines.
This will involve reviewing evidence associated with graduates’
achievement of outcomes, establishing a periodic cycle for a
review focus for the external consistency review, and agreeing
acceptable standards and/or benchmarks for qualification outcome
achievement, and areas for improvement.
Standard evidence for programme providers may include:
- assessment information leading to the achievement of the
graduate outcomes
- a portfolio of student work relating to the qualification and the
annual review focus requirements
- graduate and/or stakeholder/end-user feedback on outcome
achievement
- TEO moderation outcomes which may include
moderation/benchmarking across common programmes
- relevant External Evaluation and Review (EER) data
Minimum standard of
achievement and standards for
grade endorsements
The minimum standard of achievement required for the award of the
qualification is the achievement of all graduate outcomes in the
graduate profile.
There are no grade endorsements for this qualification.
Other requirements for the
qualification (including regulatory
body or legislative requirements)
Qualification Reference 2628
 New Zealand Qualifications Authority 2016
Nil.
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General conditions for the programme leading to the qualification
General conditions for
programme
The programme design, including assessment, must reflect the
interconnectedness of graduate outcomes and the norms of digital
media and design industry practices. Literacy and numeracy are
inherent and must be embedded within this qualification.
Programmes may be developed based on Māori principles and
values, and are intended to enable Wānanga to meet obligations
under the Education Act (1989, section 162(4)(b)(iv)).
All TEOs offering programmes leading to this qualification must
maintain currency with amendments to, and replacement of, relevant
legislation, regulations, rules and Australian/New Zealand
Standards.
Conditions relating to the Graduate profile
Qualification outcomes
Conditions
1
Programmes must include ideation, development and final result.
Describe a design process in a
digital media context.
Credits 10
2
Recognise problems in a
digital media and design
context.
Programmes must include identification of target market and
purpose.
Credits 10
3
Follow direction and apply
introductory skills to a specific
digital media and design
context/problem.
Credits 25
4
Programmes must include use of tools appropriate to the design
problem which is informed by research.
Introductory skills may include, but are not limited to, the selection
and application of appropriate digital tools to meet the requirements
of the design context/problem, including Vector, Raster, Layout and
Coding based software and tools.
Collaborate with peers, and
reflect on and evaluate own
work.
Credits 10
5
Identify the importance of
being a responsible digital
citizen and potential career
pathways within digital media
and design.
Credits 5
Programmes must include:
-
Qualification Reference 2628
 New Zealand Qualifications Authority 2016
ethics and responsibilities regarding intellectual property,
Copyright Act and Privacy Act
effects and impacts of an individual’s online presence
awareness of the implications of the Treaty of Waitangi for
digital media and design in Aotearoa New Zealand
roles within industry
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