Technical Assistance for
Civil Society Organisations
Regional Office
THE WINNER IS….
This project is funded
by the European Union
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union
MAKING YOUR REQUEST
• Appeal to the heart
• Raise interest and
get attention
• Provide facts to deal
with skepticism
• Tell what to do and
how to do it
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union
FUNDRAISING ACTIVITIES
In your group complete the table
Fundraising Activities
Funding Source
Supporter
Knowing what you
want
Knowing your
prospect
Making the
request
Beneficiary
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union
ECONOMIC ACTIVITIES
Non profit sector
Traditional
Nonprofit
Nonprofit with
Income
Generating
policies and
practicies
Social
enterprise
Mission motives
Income reinvested in
social programs or
operational costs
Business sector
Socially
Responsible
Business
Corporations
practicing Social
Responsibility
Traditional For
Profit
Profit-making motives
Profit redistributed to
shareholders
Technical Assistance for
Civil Society Organisations
Regional Office
ECONOMIC ACTIVITIES
Being loyal to your mission goes
beyond profit making
Social enterprises are social mission
driven organizations which apply
market-based strategies to achieve
their mission
This project is funded
by the European Union
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union
SOCIAL ENTERPRISES
Non-profits that use
business models to
pursue their mission
For-profits whose
primary purposes are
social
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union
Basic research findings about
NGOs economic activities
• Activities are closely aligned with NGO’s
missions
• Net income is not the only measure of
success
• In the early stage, economic activities are
capitalized with internal funding and
grants
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union
Characteristics of NGOs
engaged in economic activities
Tend to be older, experienced
Staffed with greater numbers of employees
Larger budgets
Have identified project champions
(executives and board members)
• New trend for small NGOs using earned
income at point of startup
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Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union
What makes NGOs economic activities
successful?
 Well-defined goals and objectives for the
enterprise
 Effective process for introducing the initiative
into the NGO
 Strong board, and donor support and
involvement
 Businesslike and consumer oriented approach
 Understanding of the NGO’s key strengths that
will be the source of earned income
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union
What makes NGOs economic activities
successful?
 Real demand for the product/service based on
these strengths
 Application of a marketing approach
 Good planning and evaluation
 Organizational capacity: staff with the right
skills and experience, specific financial
expertise, operations and management
systems, space etc.
 Sufficient capital to start-up and operate the
business, or the ability to obtain it in a timely
fashion.
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union
BUILDING RELATIONSHIPS
WITH DONORS
• Building
relationships is
building
connections
What do you do in order to
build connections with donors?
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union
BUILDING RELATIONSHIPS
WITH DONORS
Bring donors to your organization
Go out to meet donors
Keep in touch with donors
Look for ways to help donors
Thank donors quickly and accurately for
their generosity
• Recognize donors appropriately
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