July 2014 – Webinar Doing Business in Brazil - AMCHAM Brasil​ ​

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OVERVIEW ON AMCHAM BRAZIL
INSTITUTIONAL PROFILE
WHAT
WE
ARE
72
The largest among the 104 Amchams outside the U.S
Providers of the most active and complex set of
products and services compared to those of all other
associations
Average of 16 participations of member
companies per year
Generators of content and proposals
More than 1,700 activities in 2013 for the business
audience
Seminars, Business Round Ups, Open and
Strategic committees
Relevant discussions about international trade,
logistics, marketing, finance, sales & distribution
Amcham representatives were 1,652 times on the
media in 2013
OF THE MOST VALUABLE BRANDS
100
BELONG TO AMCHAM
MEMBER COMPANIES
COMPANIES FROM
MORE THAN
40
NATIONALITIES
United States
Switzerland
Great Britain
Germany
Italy
Argentina
Canada
The Netherlands
Portugal
Belgium
Sweden
Mexico
Australia
Chile
Ireland
Austria
Colombia
South Korea
Denmark
Finland
India
South Africa
Antigua and
Barbuda
Dutch Antilles
The Philippines
Honduras
Israel
Luxemburg
Norway
Paraguay
WHAT
WE
DO
Defense of free enterprise, respecting society and the environment
and increasing competitiviness by strengthening Brazil-U.S. relations
GOVERNMENTAL RELATIONS
Key role in connecting private and public sectors in Brazil and
the U.S., considering some main issues such as the cotton
dispute within WTO, the Generalized System of Preferences
and the Global Entry program in the U.S.
AMCHAM ACTIVITIES (2013)
150 thematic committees;
More than 2,000 speakers, among CEO/director-level business
leaders, besides governmental and diplomatic authorities;
More than 60,000 executives participated in business seminars and
committees.
Foreign Partnership: access to services designed for companies that want to understand the overall
opportunities and challenges of the Brazilian market
1 year special membership
Up-to-Date Brazil Highlights Presentation + Industry Focus + Foreign Trade and Regulatory Overviews
Trade Intelligence Monthly Update Newsletter
How To Do Business and Invest in Brazil Series
Support from the AMCHAM Brazil’s Trade Intelligence Unit
Business Contact Information
Matchmaking for meetings with companies associated to AMCHAM Brazil
Current Foreign Partners (15) segments
IT
Agribusiness
Health
Real Estate
Clothing
F&B
Health
Metallurgy
Manufacturing
Internationalization Program: advanced services designed for companies that are ready to go to
Brazil
Brazil with Z Project: business intelligence consulting project tailored-made for your product
Compass Project: real estate and tax analysis to head your company to the best site location
Sourcing: report on specific contact information of 10 potential suppliers, business partners or
industry/services associations in Brazil
Matchmaking: schedule of up to 5 meetings with specific companies according to a profile
How To Do Business and Invest in the U.S: opportunity to promote your company’s expertise in
2,000 booklets aimed at helping Brazilian investors and exporters to enter the U.S. market
Trade Missions: opportunity to receive Brazilian buyers and suppliers in your company or to
AMCHAM Brazil support in visiting companies in 13 cities in Brazil.
Exploring opportunities in Agribusiness, Infrastructure and Information Technology
8th – 12th September 2014
Objective:
Contribute to the development and generation of business
and provide access to information about important fields
in the Agribusiness, Infrastructure and Information
Technology industry in Brazil;
Facilitate commercial activities through content, business
opportunities, investments and partnerships;
Organize meetings and technical visits in enterprises,
businesses, associations, universities and governmental
entities.
HOW TO DO BUSINESS AND
INVEST IN BRAZIL
FREQUENTLY ASKED QUESTIONS
common doubts on how to do business in Brazil
Do I need a VISA?
• Yes, you need a VISA to go to Brazil;
• The validity for tourist and business visa varies according to
the nationality of the traveler.
• Expatriates can have temporary work visa, temporary resident
visa and also permanent resident visa.
How long does it take to open a business?
• The process takes on average three months;
• There is necessity of a legal representative resident in Brazil;
• A bank account must be open and the currency used must
be Real.
Does my company need a minimum capital to be open?
• As a general rule, no minimum capital is required to open a
business in Brazil.
What are the main types of companies to be established
in Brazil?
• Sociedade Anônima: corporate capital is divided into
shares, shareholders must subscribe and pay at least
10% of the capital;
• Sociedade Limitada: corporate capital is divided in
quotas, there is no minimum corporate capital.
What are the main taxes in the country and their differences?
• Profit: the Corporate Income Tax (“IRPJ”) and the Social
Contribution on Net Profits (“CSLL”) (jointly referred as
Corporate Income Taxes – “CIT”); and
• Revenue: PIS and Cofins ;
• Manufactured Products: IPI;
• Financial transactions: IOF;
• State and Municipal taxes: ICMS, ISS, IPTU, ITBI, etc.
When can my company repatriate profits from Brazil?
• There is no minimum period and any type of previous
authorization.
What are the most common types of partnership used in the
country?
• MOU, LOI and Joint Ventures.
Is there taxes to repatriate profits from Brazil?
• The profit can be remitted abroad with no limitation and it
is not subject to income tax withholding.
What are the resources to foster foreign investment in
Brazil?
• There are a sort of resources, as PPP for example;
• Department of Commerce and Promotion Agencies in the
States.
More information about the Brazilian market on: www.amcham.com.br/howto
WHY TO DO BUSINESS AND
INVEST IN BRAZIL
FDI, DEBT & INTERNATIONAL RESERVES
protection against external shocks
2003 - 2013
cumulative
New insertion in international trade and capital market
Trade Surplus/Deficit
FDI (net)
Portfolio Investment (net)
+ USD 312.2 billion
+ USD 414.9 billion
+ USD 213.1 billion
2003
External Net Debt of Brazilian Government
- USD 65.7 billion (Debt)
International Reserves
USD 54 billion
70
66.66
65.272
2013
+ USD 312.02 billion
(Credit)
USD 375.8 billion
63
60
US$ Billion
34.585
40
30
48.506
45.058
50
18.822
18.146
16.59
20
FDI
25.949
22.457
15.066
10.144
10
0
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
FOREIGN DIRECT INVESTMENTS
According to UNCTAD, Brazil received US$63 billion on FDI in 2013
Major investments' sectors and number of projects*:
IT (105)
Industrial Production (94)
Services (53)
Retail (44)
Finances (35)
Mining (35)
Automotive (33)
Chemicals (32)
Transportation and logistics (17)
Equipments (16)
Real Estate and construction (12)
Clean Technology (11)
Energy (8)
FDI - Major cities of destinations and
number of projects*
Major countries that invest in Brazil:
USA
UK
Spain
Germany
Japan
Public and private investments in Brazil represents 18% of GDP.
*Data from 2011
MAJOR INFRASTRUCTURE PROJECTS
Goal: 2 international airports
270 regional airports
US$ 18.7 bi
Goal: 10,000 Km
US$91.1 bi
Goal: 511 km
US$35.6 bi
High-speed train
15%
Goal: 7,500 km
US$42 bi
Airports
8%
Railways
38%
Highways
17%
Ports
22%
Goal: 159 ports
US$54.6 bi
Data in billion dollars
Exchange rate: US$1.00 – R$2.30
Source: Ministério da Fazenda
COMMODITIES BOOM
challenges to expand Brazil’s share (1,3%) at global trade
Commodities Exports
Commodity prices boomed from 2009 on,
fostered mainly by Chinese consumption.
35,000,000,000
30,000,000,000
25,000,000,000
20,000,000,000
COFFEE
15,000,000,000
SUGAR
10,000,000,000
SOYBEAN
5,000,000,000
IRON ORE
0
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014 (jan/may)
Challenges for the Brazilian trade policy: how to
get a diversified exports in terms of products and
add more value to the global supply chain?
40,000,000,000
US$
Brazilian exports of both finished goods and raw
materials responded to a South-South diplomatic
effort to diversify trade relations with developing
countries
45,000,000,000
Brazilian Exports
140,000,000,000
120,000,000,000
US$
100,000,000,000
RAW MATERIALS
80,000,000,000
GOODS IN PROGRESS
60,000,000,000
FINISHED GOODS
40,000,000,000
ESPECIAL OPERATIONS
20,000,000,000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
TRADE BALANCE (2013)
Trade Balance
maintaining high levels of total trade
600,000,000,000
US$ 242.2 billion (-1%)
US$ 239.6 biillion (+6,5%)
US$ 2.56 billion
US$ 481.8 billion (+2,6%)
Main Trade Partners:
China:
US$ 83.3 bn (17,3% share)
U.S.:
US$ 60.85 bn (12,6% share)
Argentina:
US$ 35.4 bn (7,3% share)
Top Suppliers:
China:
U.S.:
Argentina:
Top Buyers:
China:
U.S.:
Argentina:
US$ 37.3 bn (15,6% share)
US$ 36 bn (15,03% share)
US$ 16.4 bn (6.8 % share)
US$ 46 bn (19% share)
US$ 24.85 bn (10,3% share)
US$ 19 bn (7,8% share)
500,000,000,000
400,000,000,000
US$
Exports :
Imports:
Surplus:
Trade Flow:
300,000,000,000
EXPORTS
200,000,000,000
IMPORTS
100,000,000,000
TRADE FLOW
SURPLUS/DEFICIT
0
-100,000,000,000
2013
Share %
2012
Share %
Iron Ore
Soya Bean whether or not broken
Heavy Oil
Sugarcane sugar
32.491.530.731
22.812.299.141
12.956.607.442
9.163.695.920
13,42
9,42
5,35
3,78
30.989.292.517
17.455.200.216
20.305.876.591
10.030.103.067
12,77
7,2
8,37
4,13
Change %
(2012-2013)
4,85
30,69
-36,19
-8,64
dredgers, floating or submersible
drilling or production platforms
Other Products
TOTAL
7.735.537.406
3,19
1.457.770.654
0,6
430,64
157.018.978.633
242.178.649.273
64,84
100
162.339.770.501
242.578.013.546
66,93
100
-3,27
-0,2
2013
Share %
2012
Share %
16.319.989.349
9.081.176.473
8.345.974.191
8.296.706.324
6.704.060.156
190.872.998.412
239.620.904.905
6,81
3,79
3,48
3,46
2,8
79,66
100
13.409.657.184
9.566.747.498
6.711.698.984
6.768.614.037
6.113.332.565
180.613.426.375
223.183.476.643
6,01
4,29
3,01
3,03
2,74
80,92
100
EXPORTS
IMPORTS
Heavy Oil
Passenger Vehicles
Fuel Oils
Autoparts
Medicines
Other products
TOTAL
Change %
(2012-2013)
21,7
-5,08
24,35
22,58
9,66
5,68
7,36
TRADE BALANCE (1st semester, 2014)
maintaining high levels of total trade
US$ 110.532 billion (-2.6%)
US$ 113.022 billion (-3%)
-US$ 2.490 billion
US$ 223.554 billion (-2,8%)
Main Trade Partners:
China:
US$ 42.285 billion
U.S.:
US$ 30.405 billion
Argentina:
US$ 14.452 billion
250,000
200,000
US$ million
Exports:
Imports:
Deficit:
Trade Flow:
1st semester - Trade Balance
150,000
EXPORTS
IMPORTS
100,000
SURPLUS/DEFICIT
TRADE FLOW
50,000
0
Top Suppliers:
China:
U.S.:
Argentina:
Top Buyers:
China:
U.S.:
Argentina:
US$ 23.880 billion (21.6% share)
US$ 12.792 billion (11.6% share)
US$ 7.418 billion (6.7% share)
US$ 18.405 billion (16.3% share)
US$ 17.613 billion (15.6% share)
US$ 7.034 billion (6.2% share)
-50,000
EXPORTS
Soya Bean
Metallurgical Ore
Soya Bean whether or not broken
Iron Ore
Heavy Oil
Other Products
TOTAL GERAL
IMPORTS
Heavy Oil
Fuel Oils
Autoparts
Passenger Vehicles
Medicines
Other Products
TOTAL
2014 (JAN/MAY)
15.576.513.194
12.736.343.768
12.552.176.849
11.723.726.015
9.017.697.037
28.457.510.085
90.063.966.948
17
14
14
13
10
32
100
2014 (JAN/MAY)
5.728.008.152
3.495.571.866
3.206.734.081
3.180.741.939
2.810.821.776
76.497.197.840
94.919.075.654
14
14
11
13
8,9
38
100
Change %
(2013-2014)
18,63
-3,8
20,96
-5,23
8,79
-42,81
-3,46
6,5
4,2
3,5
3,5
3
79
100
Change %
(2013-2014)
-10,91
-16,04
-6,62
-6,8
-3,53
40,1
-3,8
2013 (JAN/MAY)
13.130.100.644
13.239.394.602
10.377.357.383
12.371.342.888
8.289.233.779
35.882.648.931
93.290.078.227
2013 (JAN/MAY)
6
3,7
3,4
3,4
3
81
100
6.429.293.491
4.163.442.525
3.434.059.141
3.412.801.229
2.913.660.474
78.318.393.594
98.671.650.454
U.S. – BRAZIL TRADE BALANCE
Brazil’s deficit on the post-crisis period
Description
TOTAL
Crude oils
Semimanufactured iron or steel
Ethanol
BRAZILIAN EXPORTS TO THE US - MAIN PRODUCTS
2013 (JAN/DEZ)
2012 (JAN/DEZ)
Value
Value
US$ FOB
Part %
US$ FOB
Part %
24.652.515.702
100,00 26.700.844.268
100,00
3.481.274.447
14,12 5.577.677.018
20,89
1.287.595.694
5,22 1.470.302.155
5,51
1.022.161.209
4,15 1.397.357.043
5,23
Var. rel US$
2013/2012
JAN-DEZ
-7,67
-37,59
-12,43
-26,85
Chemical woodpulp, soda or sulfate, other than dissolving grades: Nonconiferous
958.654.372
3,89
828.158.765
3,10
15,76
Raw coffee beans
884.439.351
3,59
1.054.549.191
3,95
-16,13
Description
TOTAL
Fuel oils (diesel oil, "fuel-oil", etc.)
Engines and turbines for aviation and its parts
BRAZILIAN IMPORTS FROM THE US - MAIN PRODUCTS
2013 (JAN/DEZ)
Value
36.001.999.377
100
2.767.743.801
7,69
1.154.370.077
3,21
Wheat and meslin: Other
Bituminous coal
Gasoline
2012 (JAN/DEZ)
Value
32.362.684.966
100
2.763.149.448
8,54
940.601.695
2,91
1.131.029.680
3,14
13.549.919
0,04
---
957.873.316
948.214.636
2,66
2,63
1.138.204.945
565.217.357
3,52
1,75
-15,84
67,76
US$
Brazil - US Trade Balance
70,000,000,000
60,000,000,000
50,000,000,000
40,000,000,000
30,000,000,000
20,000,000,000
10,000,000,000
0
-10,000,000,000
-20,000,000,000
Var. rel US$
2013/2012
11,25
0,17
22,73
EXPORTS
IMPORTS
SURPLUS/DEFICIT
TRADE FLOW
U.S. – BRAZIL TRADE BALANCE
Main ports of entry
IMPORTS FROM THE US - PORTS OF ENTRY (US$)
PORT / AIRPORT
SANTOS - PORT - SP
CAMPINAS - AIRPORT - SP
SAO PAULO - AIRPORT - SP
SAO LUIS - PORT - MA
RECIFE - PORT (SUAPE) - PE
RIO DE JANEIRO - PORT - RJ
VITORIA - PORT - ES
MANAUS - PORT - AM
PORTO DE PARANAGUA - PORT - PR
PORTO DE RIO GRANDE - PORT - RS
2013
9.763.583.852
4.589.258.410
2.586.837.557
2.500.255.236
2.269.249.179
1.872.665.719
1.627.629.414
1.162.473.339
1.069.588.871
942.775.416
2012
9.320.762.161
4.112.575.158
2.661.159.163
2.286.285.024
1.254.787.509
1.740.183.071
1.620.086.950
1.230.711.012
1.093.129.222
703.523.819
2011
9.814.494.854
4.040.544.445
2.854.527.534
2.059.910.884
1.412.665.144
1.882.462.368
2.014.522.736
1.139.400.601
967.385.982
642.733.661
2010
8.336.789.148
3.787.089.163
2.542.161.181
1.689.971.915
636.897.841
1.551.295.028
1.375.295.912
725.789.639
583.334.239
647.972.948
2009
6.045.386.775
3.679.232.840
1.887.471.750
400.630.074
323.946.063
1.190.416.566
1.293.920.174
380.521.589
351.617.720
436.898.897
2008
7.328.218.113
4.203.639.132
2.799.474.593
825.643.793
456.125.332
1.727.385.948
1.401.058.978
642.642.693
439.111.992
755.553.599
SAO LUIS - PORT - MA
MANAUS - PORT - AM
RECIFE - PORT (SUAPE) - PE
VITORIA - PORT - ES
RIO DE JANEIRO - PORT - RJ
PORTO DE PARANAGUA - PORT - PR
PORTO DE RIO GRANDE - PORT - RS
SANTOS - PORT – SP
CAMPINAS - AIRPORT – SP
SAO PAULO - AIRPORT - SP
BRAZIL AS A GLOBAL PLAYER
Brazilian Companies in the U.S:
Brazilian companies
competitiveness
are
looking
for
global
Among Forbes ranking named Global 2000, with the
largest companies in the world, 31 are Brazilian
Petrobrás – 20th
Itaú Unibanco – 42nd
Banco Bradesco – 45th
Banco do Brasil – 67th
Vale – 87th
Internationalization movements specially directed to
Latin America
Oi
Bematech
Braskem
Stefanini
Votorantim
CSN
Colcci
M. Dias Branco
Showcolate
Ci&T
Chili Beans
Metalfrio
Suzano
BRQ
DMS
Linkwell
JBS
Tigre
Minerva Foods
Marfrig
Magnesita
Cia Providência
Grupo Ibope
Grupo Camargo Corrêa
Banco do Brasil
CZM
Natura
2000
2001
2001
2001
2002
2003
2004
2004
2005
2006
2006
2006
2006
2007
2007
2007
2007
2007
2007
2007
2008
2010
2010
2010
2011
2012
2012
INCOME & UNEMPLOYMENT
growing purchasing power
is
Unemployment rate went from a peak of
13.1% in mid-2004 to 4.3% in 2013
6
4.9%
4
700
2
Challenges: Unions pressure for higher
wages
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jul-09
Jan-10
Jul-08
Jan-09
Jan-08
Jul-07
Jan-07
Jul-06
Jul-05
Jan-06
Jul-04
0
Jan-05
0
4,3%
Jan-04
2013:
8
1400
Jul-03
in
10
2100
Jan-03
Unemployment rate
(Lowest since 2002)
12
Unemployment (%)
From 2002 to 2014, minimum wage rose
72.31%
14
13.1%
2800
Average Monthly Income
The minumum wage in Brazil
R$724,00 (around US$314,78)*
Average Monthly Income of the Occupied Population in Brazil (real
values of jan/2013)
Labor Force in Brazil
25 000
24 000
1,000 people
23 000
22 000
21 000
Occupied Population
20 000
Economically Active
Population
19 000
18 000
Mar/02
Oct/02
May/03
Dec/03
Jul/04
Feb/05
Sep/05
Apr/06
Nov/06
Jun/07
Jan/08
Aug/08
Mar/09
Oct/09
May/10
Dec/10
Jul/11
Feb/12
Sep/12
17 000
*Exchange rate: US$1,00 – R$2,30
SOCIAL MOBILITY
the dream of a middle class country
o Income
transfer
social
policies
focusing on erradicate extreme
poverty by 2014
o Requirements
for
Families:
enrolling their children in schools
and take them to periodic
medical appointments
Social Classes in Brazil - by monthly income
100%
7.6
14.9
80%
70%
37.6
50.5
60%
60.2
50%
40%
20%
10%
23.6
16.4
28.1
15.3
Classes A+B
households earning over
US$ 3,685/month
Class C
households earning from
US$ 855 to US$
3,685/month
Class D
households earning from
US$ 535 to US$
855/month
26.7
30%
Outcomes: By 2009, C class
comprised, for the first time in history,
more than half of the 190 million
Brazilian population
10.6
90%
8.6
Class E
households earning up
to US$ 535/month
0%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
f
f
f
For the first time in their lives, a large portion of Brazilians gains access to bank account and credit,
housing, travelling and basic consumer goods (refrigerators, TV sets, ovens, mobile phones, etc.)
TAXATION
Increasing life cost in the country
o
Brazil has more than 60 types of taxes, in a Federal, State and
Municipal scope.
o
On the ranking of working days to pay annual taxes, Brazil is in the
second position. A citizen must work 150 days in order to pay its
taxes, and the taxes account for 36,3% of the GDP.
o
This average is different considering each type of social classe in
Brazil:
o Low wage (until R$ 3.000): 143 days -> 39% of personnal wage
o Medium wage (from R$ 3.000 until R$ 10.000): 159 days ->
43% of personnal wage
o High wage (more than R$ 10.000): 152 days -> 42% of
personnal wage
o
Some products have a very high percentage of taxes within their prices, such as cigarretes (80%),
vodca (82%) and foreign perfumes (78%)
THE GREAT DISCREPANCY
structural bottlenecks for Brazil’s competitiveness
1.
SIZE AND EFFICIENCY OF THE STATE
2.
LABOR QUALIFICATION
3.
ENORMOUS INFRA-STRUCTURE GAP
4.
LOW LEVEL OF INVESTMENT
Manufacturing output
Jan/03 = 100
140
130
120
110
100
90
80
NEW APPROACH
Governmental policies (2012-2013)
Strengthening of the domestic market consumption
Tax reduction on specific sectors
Vehicles
Construction
Textiles/clothing
Interest rate reduction: public banks leading the way to the offer of more credit at lower costs
Barriers for imports
Major goals (2014):
Reach/maintain GDP growth at 1,10%
Prevent inflation from surpassing established targets
Push for reforms on ports sector to increase exports competitiveness
Increase the level of private and public investments
INDUSTRY FOCUS: CHALLENGES
AND OPPORTUNITIES:
Energy
Information Technology
Pharmaceuticals & Healthcare
Automotive
Metal
Logistics
ENERGY
oil, gas and renewable sources
Energy Matrix
44.2% of the domestic supply of energy comes from renewable sources
The electricity production is 83.8% from renewable sources
Mineral Uranium
Sugarcane
Charcoal
1%
Biomass
5%
16%
Natural Gas
10%
Hydroelectricity
15%
Federal Government has just negotiated with concessionaries to cut
energy costs up to 32% to businesses and 18% to households
The Program of Incentives to Alternative Electricity Sources aims to
install 3,300 MW of capacity from wind, biomass and SHP plants
Electricity actual consumption of 467,700 GW is forecasted to reach
730,000 GW until 2020
Second biggest oil producer in South America
Pre-salt oil layer forecasted to add at least 1.9 million bpd by
2020
Despite being an oil exporter, Brazil still has to import refined oil
Petrobras is the fifth largest energy company in the world and had
US$23,5 billion net income in 2013
Oil and ByProducts
39%
Firewood and
Charcoal
Leaches and 10%
Other
Renewables
4%
Electricity by Source
Coal and ByOil By-Products Products
2.5%
1.4%
Nuclear
Natural Gas2.7%
Wind
4.6%
0.5%
Biomass
6.5%
Brazil is the second largest producer of biodiesel
Around 45% of the fleet is adapted to use ethanol (made from
sugarcane, 6.6 times more efficient than corn ethanol), the share of
ethanol in gasoline is likely to raise to 25%
Hydroelectric
81.8%
INFORMATION TECHNOLOGY
growing demand for innovative services
Main Clusters
7th largest market: Brazilian IT market grew over 15% in
2013
The country represents 47.4% of the IT market in Latin
America
Companies: 10,700 (94% small or median)
Forecast: reach US$ 200 billion until 2020
Employment: 1.3 million
Software investments (2013): R$25 billion (US$10.8
billion*)
Highlights: The industrial and financial sectors represent
almost 50% of the user market
Brazil reached 125 mobile subscribes per 100 people
(forecasted to reach 170 until 2015) and 10 broadband
subscribes per 100 people (forecasted to reach 13 until
2015)
Federal programs: Start Up Brasil with US$40 million to
finance national or foreign services´ and software´s start
ups. +IT has US$ 243 million to invest on financing, tax
exemptions, education, infrastructure and R&D.
Software segmentation in Brazil
Infrastructure
23.1%
Exports
1.9%
Apps
43.5%
Development
31.5%
*Exchange rate: US$1.00 – R$2.30
PHARMACEUTICALS & HEALTHCARE
open doors for R&D and innovation
PHARMACEUTICALS
Main Clusters
8º largest market for medications and drugs
400 companies (380 Brazilian)
Revenue 2013: US$ 24.78 billion (4.2% of the GDP)
16% growth compared to 2012
Investments: US$ 139 million on clinical researches
Foreign Trade (2012): deficit of US$ 6,6 billion
Government launched US$ 5 billion investment plan to foster
mainly innovation
GDP Share (2013): 10,2%
Highlights: generics unit sales grew 17% and personal care reached
3rd global position with US$ 43 billion in revenue
HEALTHCARE
Free access to health services is provided through the Unified Health System (SUS).
80% of the population depends solely on this system that has over 6,000 accredited
hospitals and pharmaceutical public companies
Besides SUS there are private healthcare plans and health insurance plans available,
covering 58.6 million people
The health care sector accounts for US$ 416.46 billion
AUTOMOTIVE INDUSTRY
strategic sector for GDP growth and employment
Companies:
Assemblers: 29
Autoparts: 500
Dealers: 5,116
Main clusters (number of assemblers)
Industrial Units: 53
Production capacity/year:
4.5 million (vehicles)
109 thousand (agricultural machinery)
Revenue: US$ 106.8 billion – the forth market in the world
Investments (2012-2016):US$ 26,2 billion
Vehicles production grew almost 10% (2013)
Employment (2013): 1.5 million
Vehicles - Production and Sales
Brazil is the world’s 4th largest vehicle market
4,000,000
3,500,000
Biggest assemblers: VW, GM, Fiat, Mercedes-Benz, Ford
2,500,000
2,000,000
National Production
1,500,000
Sales (national vehicles)
1,000,000
Sales (imported vehicles)
500,000
2012
2011
2010
2009
2008
2007
2006
0
2005
Growth: 1.1% on sales and 0,7% on production
Nr of Vehicles
2014 Forecast:
7 new plants: Chery, JAC Motors, Fiat, BMW, Suzuki, Honda
and Nissan
3,000,000
METALS
leadership in Latin America
29 mills controlled by 11 business groups in 10
states
Steel production parks
Major steel consuming sectors: Construction;
Automotive; Capital goods, Machinery and
Equipment (including Agricultural); Housewares and
Commercial.
Crude Steel Production: 34.2 million tons
Brazil is the 9th largest producer of steel in the
world
Largest steel manufacturer in Latin America
Main products exported to USA:
Semifinished products of iron or nonalloy steel
Nonalloy pig iron containing by weight 0.5 percent or less of phosphorus;
Other alloy steel in ingots or other primary forms
Largest steel & metal companies in Brazil:
Arcelor Mittal Brasil
Usiminas
CSN
Gerdau Aços Longos
Gerdau Açominas
LOGISTIC & INFRASTRUCTURE
large events and PPPs
The most important port in the country is the port of Santos, in the State of São Paulo, the busiest
container port in Latin America
The highway network accounts for 61.8% of the cargo transported in the country
Forecast:
BNDES (National Bank for Economic and Social Development) will invest US$400 billion between
2014 to 2017 in infrastructure projects. This amount represents a 36.2% increase compared to
2009-2012. Major segments:
Oil & Gas
US$ 184.5 bi
Transportation & Logistics
US$ 74.7 bi
Electric Energy
US$ 61.7 bi
Telecommunication
US$ 42.8 bi
Sanitation
US$ 36.9 bi
Highways
212 thousand km
Railroads
29 thousand km
International Airports
28 international airports
Ports
37 public ports
THANK YOU
Camila Moura
International Affairs and Trade Manager
American Chamber of Commerce – AMCHAM Brazil
(+55) 11 5180-3756
camila.moura@amchambrasil.com.br
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