Google 2000-2004
Zero to $3 Billion in Five Years
“If you want the position of God, than accept the responsibility.”
Christopher Eccleston as the Son of God, Via
Orbital
Jeffrey Cowart
March 8, 2007


Needed a business model that worked

Google did not want to host banner advertising on their pages

Market Changes

Fall Back Plan


Growth

Yahoo

Marketing

Infrastructure Rules: Distributive
Computing

Google was liked because it worked, it was fast and the PageRank produces quality results

Brin and Page did not use main frame artillery made by IBM or Fujitsu

The Infrastructure: Distributive
Computing

If anything broke down they could just swap it out and keep going

The system could not fail it had to many individual parts none of which depended on each other

New Technology in Industry

Who Should Run Google? Eric
Schmidt

In 2000 the hiring process was slow but it picked up as the year progressed

Google created a hiring committees to review every candidate and this was to make sure that they were hiring the right people

The board committee was not making any process in hiring a CEO to replace Page

Eric Schmidt


With all the new employees that Google was hiring, how could they ensure that the company maintained it’s original DNA and the founders visions, values, and principles?

Company values and business issues open up for discussion

 Company’s mission was “To organize the world’s information and make it universally accessible and useful”

Unsure of how to manage all this growth
Brin and Page decided that they would be in charge

In 2001Google introduced AdWords and was on pace to hit 85 million query’s a day


On September 11, 2001 the world changes and it needed a media outlet to go to

 Google got a deal with AOL to be it’s main search engine and use it’s paid listings

By mid-2002 it seemed as if Google could do nothing wrong and it had the most loyal search base of all the search engines
 Google’s employees felt good!!

Just Who Do These Kids Think
They Are?

Growing Arrogance

Layoffs and hiring woes

Google Bashing
 “We’ll look into that”

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AdSense