VIRGINIA DEPARTMENT OF EDUCATION
PROGRAM STATUS MATRIX
2007 CAREER AND TECHNICAL EDUCATION—MARKETING EDUCATION
8VAC20-542-210
INSTITUTION:
Endorsement Competencies
The program in marketing education shall ensure that the candidate has
demonstrated the following competencies:
Courses and Experiences*
1. Knowledge of marketing, merchandising, marketing mathematics,
communication theory and techniques, advertising and sales promotion,
personal selling, and management through a variety of educational and work experiences;
MARK 380 Principles of Marketing
MARK 387 Principles of Retailing
2. Knowledge of planning, developing, and administering a
comprehensive program of marketing education for high school
students and adults.
EDUC 402 Directed Teaching in the Secondary School
BSED 436 Practicum II
3. Knowledge of organizing and using a variety of instructional methods
and techniques for teaching youths and adults;
BSED 435 Methods of Teaching Business in Secondary Schools
EDUC 487 Classroom Management and System Issues
4. Knowledge of conducting learning programs that include a variety of
career objectives and recognize and respond to individual differences in
students;
BSED 435 Methods of Teaching Business in Secondary Schools
EDUC 402 Directed Teaching in the Secondary School
5. Knowledge of assisting learners of different abilities in developing
skills needed to qualify for further education and employment;
SPED 489 Survey of Exceptional Children
BSED 435 Methods of Teaching Business in Secondary Schools
6. Knowledge of acquiring knowledge of career opportunities in
marketing, merchandising, and management;
7. Knowledge and skills necessary to teach leadership skills, organize and
manage an effective co-curricular student organization and implement the organization’s
activities as an integral part of instruction;
8. Understanding of and proficiency in grammar, usage, and mechanics
and their integration in writing; and
9. Knowledge of utilizing current technological applications as these
relate to marketing functions.
MARK 380 Principles of Marketing
MARK 387 Principles of Retailing
BSED 435 Methods of Teaching Business in Secondary Schools
EDUC 402 Directed Teaching in the Secondary School
MANG 291 Business Communication
MARK 380 Principles of Marketing
MARK 387 Principles of Retailing
* Description of what the institution offers to enable students to develop the knowledge and skills identified in the competency. When citing courses, provide course number, title, and
catalog description. Catalog descriptions and syllabi may be attached.
BSED 435. Methods of Teaching Business in Secondary Schools. A study of how to implement the current practices and procedures in teaching business courses in
secondary schools with emphasis on principles, techniques, and materials. Prerequisite: EDUC 265 & 299 or permission of instructor. 3 credits.
BSED 436. Practicum II. The goal of the Practicum II course is to help prepare and train student teachers for the business courses they will be teaching through
participation and micro-teaching processes observed in business education in a public school settings for at least 30 hours under Longwood supervision. In addition,
instruction and follow-up will occur through course meetings. Prerequisite: EDUC 265 & 299. 1 credit.
EDUC 402 Directed Teaching in the Secondary School Required of all students seeking secondary endorsement. Required of all students seeking licensure in grades 6-12.
See prerequisites for student teaching. 11 credits
Education 487. Classroom Management and System Issues. An examination of classroom management techniques and the development of skills necessary to foster a
supportive learning environment as well as examination of system problems and solutions within traditional education settings N, K-12. Prerequisite: EDUC 299. 3 credits.
MANG 291. Business Communication. Principles, practices, and techniques of writing and speaking in business settings. Includes report and letter writing, interpersonal
and group communication, and oral presentation skills.
Prerequisite: CIMS 170. 3 credits.
MARK 380. Principles of Marketing. An introduction to the functions of marketing in our economy with particular attention to the influence of social, economic, ethical,
legal, and technological forces on marketing activities. Problems and policies involved in the marketing of goods and services. Prerequisite: ACCT 242 and
ECON 217. 3 credits.
MARK 387. Principles of Retailing. Study of the marketing role of retailing in the economy. Special emphasis will be placed on careers in retailing, retail market
segmentation, location theory, buying, pricing, and promotion
in the retail industry. Prerequisite: MARK 380. 3 credits.
Special Education 489. Survey of Exceptional Children. An introduction to all disabilities in special education. Characteristics and needs of students with disabilities,
legislation, litigation, inclusion, and the role of the classroom teacher as a member of the IEP team. Prerequisite: EDUC 299. 3 credits.