Matakuliah
Tahun
: Sejarah DKV 2
: 2010
Desain Grafis dari Era Modern sampai
Postmodern
Pertemuan 1
Modern
1900 1910
1920
1950
Postmodern
1960 1970
Genesis of Modern Design
Pictorial Modernism
Bauhaus
The New Typography
Int’l Typographic Style
Psychedelic
New Wave
Various Modern Art movements
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Early Modern Design, 1900-1920
Genesis of Modern Design:
Peter Behrens & the New Objectivity (Germany):
Recognized as the pivotal innovator in the transition from the floral and
decorative of the 19th century to the simple, functional geometric
forms of 20th century.
Frank Lloyd Wright (USA):
The rejection of historicism in favor of a philosophy of ‘organic
architecture’ with the ‘reality of the building’ existing.
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London Underground Design:
Decorating the underground stations, providing public art education,
further, to sign system (information graphic)
Pictorial Modernism:
Influenced by Cubism and Constructivism.
Graphic designers involved in the poster walked a tightrope between
the creation of expressive and symbolic images on one hand and their
concern for the total visual organization of the picture plane on the
other hand.
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This dialogue between communicative imagery and design generates
the excitement and energy of pictorial modernism.
Plakatstil (Germany)
Lucien Bernhard: Priester poster, Stiller shoes poster.
Hans Rudi Ert: the Opel motorcar poster.
Ludwig Hohlwein, the maverick from Munich: Marque MKZ poster,
Deutsche Lufthansa poster.
Art Deco (Europe & USA)
E. McKnight Kauffer: simplified, formalized, and more expressive
symbol.
A. M. Cassandre: simplified subjects into almost iconographic symbols.
Jean Carlu: geometric form and structure, and symbolic imagery.
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Late Modern Design, 1960-1970
Responding to modernism, the impact and the discontent towards
it. The era of protest, quest for new directions & globalization:
Psychedelic (USA)
Peter Max, Robert Wesley ‘Wes’ Wilson
Pushpin Studio (USA)
Milton Glaser, Seymour Chwast, Reynold Ruffins
Global Dialogue
National design visions within global dialogue – cross cultural
graphic design in the era of globalization
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Postmodern Design, 1970 - ?
On breaking new ground:
New Wave (Switzerland & USA)
Wolfgang Weingart, April Greiman, Dan Friedman
Memphis & San Francisco School
Ettore Sottsass, William Longhauser, Michael Vanderbyl
Vernacular style (international)
Paula Scher (Revival), Neville Brody (Punk), Charles S. Anderson
(nostalgic), David Carson (Beach culture & Grunge), Margo Chase
(medieval / Gothic)
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