Matakuliah : O0394 – Teknik Reportase dan News Caster
Tahun
: 2010
Global News Trends (2)
Pertemuan 07 - 08
Learning Objectives
This session will discuss certain cases related to the
theory of Global News Trends explained in the
previous part.
By having further discussion the facts and cases, it
is expected that the students will have clearer view
on the influence of the improved media trend to the
community.
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The Ever Changing Face of Mass Media
The ‘Cultural Revolution’ on mass media has been
happening. Changes in the mass production and
rapid distribution of messages across barriers of
time, space and social grouping brings about
systematic variations in public… (George Gerbner)
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The Trends: Newsgathering, Production,
and Distribution (1/3)
Technology Spin Up the Presses!
The technology replenishes the newsgathering
method in the newsrooms. The journalists can do
their jobs via email, can monitor police
communications frequencies, confirm stories via
internet, track rumors via news sites blogs (or web
logs), and get raw data from search engine.
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The Trends: Newsgathering, Production,
and Distribution (2/3)
In Production Process?
The journalism work on production process have
been much easier also with the help of technology.
For example: Satellite delivery of copy to remote
printing plants speeds the news to the readers in all
sides of the world.
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The Trends: Newsgathering, Production,
and Distribution (3/3)
Distribution Trends…
The barriers of reading newspapers are no more
existing for the readers. The terms ‘daily me’ and
‘electronic ink’ represent the access to get information
from newspaper is at ease. There are internet and
web log (or blogs) that facilitate ‘reading newspaper’
the simple way.
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Newspaper vs ‘Viewspaper’ (1/14)
It all started with the idea of whether the Views (the
format) or the News (the content) that matter.
Simon Kelner of the UK’s The Independent said:
“The views behind the news, it’s more and more what
newspapers must do.”
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Newspaper vs ‘Viewspaper’ (2/14)
But Alan Rusbridger of The Guardian disagreed and
stated:
“What matters is journalism… News is where it
all has to start.”
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Newspaper vs ‘Viewspaper’ (3/14)
 The first compact newspaper format edition, The
Independent, was first launched on September
20 2003;
 Firstly, it used the term compact instead of
tabloid to avoid the negative connotation;
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Newspaper vs ‘Viewspaper’ (4/14)
 The purpose of changing the newspaper format is
to reduce cost of production and (hopefully) to
increase readers and advertisements;
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Newspaper vs ‘Viewspaper’ (5/14)
As stated by Grzegorz Jankowski, Editor in-Chief of
Poland’s Fakt, on the newspaper compact version:
“It is popular, quick, modern; it informs explicitly
about the topic; it is independent and friendly
towards readers and it helps them to solve the
everyday problems.”
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Newspaper vs ‘Viewspaper’ (6/14)
 The impacts on the changing format of newspaper
are significant:

the increase on circulation numbers

the assumption on the emerging of new target
markets from the advertising
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Newspaper vs ‘Viewspaper’ (7/14)
 The compact format was followed by The Times
and the trend spread to Ireland, Scandinavia,
Australia, New Zealand, and Mexico;
 The newspaper companies who followed the trend
experienced the increase on sales levels but not
with those with traditional format;
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Newspaper vs ‘Viewspaper’ (8/14)
The domino effect around the world on the compact
format:
The Independent becomes dual-format newspaper,
30 September 2003;
The Times goes dual, December 2003;
The Belgian regional Gazet van Antwerpen goes
dual-format, March 2004;
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Newspaper vs ‘Viewspaper’ (9/14)
 The Scotsman launches a Saturday compact
edition, May 2004;
 The German’s Axel Springer launched Welt
Kompakt, Die Welt, the Berliner Morgenpost, 17
May 2004;
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Newspaper vs ‘Viewspaper’ (10/14)
 The Independent dropped the broadsheet format
and become the first quality compact newspaper,
June 2004;
 The Guardian and The Observer goes dual,
2006;
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Newspaper vs ‘Viewspaper’ (11/14)
 Autumn 2004 Sweden’s newspaper and January
2005 the Norway’s Aftenposten plans to go
compact.
(source: The Independent, 7 July 2004)
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Newspaper vs ‘Viewspaper’ (12/14)
 Some newspaper decided to still print the
broadsheet version along with the compact
version but some publishers completely abandon
their traditional broadsheets like The Independent
and The Times;
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Newspaper vs ‘Viewspaper’ (13/14)
Are there bad impacts of the compact format?
The smaller size of newspapers provides rather bad
influence on the business of advertising agencies.
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Newspaper vs ‘Viewspaper’ (14/14)
As one press director says:
“An ad may look bigger on compact page but there will
be less editorial on that page, which means a reader
will spend less time looking at it.”
21
Free or Paid for-Targeting Young Readers
(1/9)
Young readers are considered to be the elusive
readers for their unique habits of media consumption.
This demographic habit of attending/ consuming
certain type of media is the influence of the changes
on demographic habits within society.
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Free or Paid for-Targeting Young
Readers (2/9)
According to OPA’s Generational Media Study:
Only 38% of 35-54 years old (in the USA) read the
newspaper;
Nearly 17% of 18-24 years old read the newspaper.
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Free or Paid for-Targeting Young
Readers (3/9)
Piet Baker, Associate Professor of Communication
Science at the University of Amsterdam, agreed that
the change of habit among young readers is due to
demographic reasons.
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Free or Paid for-Targeting Young
Readers (4/9)
 A smaller families and less regional orientation;
 Kids live in a more audio-visual environment with
television, the internet and mobile phones keeping
them busy all the time.
25
Free or Paid for-Targeting Young
Readers (5/9)
What actually the young readers want?
 John Lavine, director of the Readership Institute, at
the annual conventions of the ASNE and NAA:
“Newspapers can gain a wider audience among the
young and minorities by paying more attention to
their interest in their lifestyle coverage, features,
and ads.”
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Free or Paid for-Targeting Young Readers
(6/9)
Russel Pergament, founder of amNew York stated:
“What these kids like is fast, blather free and
unbiased. Something to give them a good,
comprehensive scan of the country in twenty
minutes.”
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Free or Paid for-Targeting Young
Readers (7/9)
IHT reports: Students at Donatelli-Pascal wanted for
more editorials, more political coverage and more
hard-hitting news.
“Finally, confirmation that young readers want more
than fluff…” (The International Herald Tribune, June
28 2004)
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Free or Paid for-Targeting Young
Readers (8/9)
What are the efforts of the media companies to
answer the need of the young readers?
Transforming the newspaper business:
Chicago Tribune with Red Eye youth edition;
Germany’s Die Welt with their edition Welk Kompakt;
The Boston Globe with its Boston Teens in Print;
The Hindustan Times with Hindustan Times NEXT.
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Free or Paid for-Targeting Young
Readers (9/9)
 Incorporating the text message alerts and giving
young readers a chance to respond to articles
online.
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Closing
It is expected that this further discussion on Global
News Trends, complete with concrete example, will
open students’ view on media change.
This discussion will have better understanding on
how the students should react to the demand of the
community in order to keep the media performance.
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