6.1 The Presidency Do Now: What makes a good leader? Qualifications/Term/Compensation Qualifications: “Natural Born Citizen” 35 Years of Age 14 years residency Term: The 22nd Amendment limits the Presidency to two four-year terms. Compensation: Salary: $400,000 Expense Account: $50,000 Travel Account: $100,000 Entertainment: $19,000 Presidential Succession Vice President Speaker of the House President Pro Tempore of the Senate Secretary of State Secretary of the Treasury Secretary of Defense Attorney General Chief of State The ceremonial head of the government of the United States. Chief Executive Controller of the “Executive Powers” outlined by the Constitution. Chief Administrator Director of the Federal Fovernment. Chief Diplomat The United States’ spokesperson to the rest of the world. Commander in Chief The President is directly and immediately in control of the armed forces. Chief Legislator The President is the architect of public policy and the agenda-setter of congress. Chief of Party The acknowledged leader of his political party. Chief Citizen The expectation that the President works for and represents “the People.” Reflection Which of the presidential roles is the most crucial to the presidency and why? (1/2 page) Presidential Campaigns Presidential candidates use many tools in their quest for victory. Most common presidential campaign techniques involve media. Debates In most elections there are two presidential debates between the primary (2 or 3) candidates. One focuses on foreign policy and the other on domestic policy. There is also a Vice Presidential debate, though it receives much lower viewer numbers. Presidential Campaigns View the following video about the branding of Presidential campaigns through television ads. Group Project Create either a full page print ad or video ad script for a presidential campaign. You can use a previous or possible future campaign, or come up with your own fictitious one. Make sure to use at least 5 Ad Campaign Techniques. 6.1 Assignment Reflect on your group’s campaign ad. Would it effectively change public opinion about your candidate? Or their opponent? How? Identify each of the techniques you used and how they helped create an effective advertisement.