China’s Mobile Internet
Qiming Huang
Vice President of Product Development, Tianya
Investment Representative, Beijing Development Area
President 2012, Silicon Valley China Wireless
Technology Association
October, 2011
China – Largest Mobile
Market in the World
Market Key Indicator
Data
Population
1.3 Billion
Mobile Phone Users
900 Million
Mobile Internet Users
300 Million
Smart Phone Users
30 Million
Android Phone Users
8 Million
iPhone & iPad Users
5 Million
2010 Data
China Mobile Service
Usage
Percentage of Users Using a Mobile Service
IM & Chatting
News
Searching
Music
Book Reading
SNS
Microblogging
BBS
Gaming
Email
Video
Payment
Banking
Shopping
Travel Reservation
Group Buy
71.80%
62.60%
59.50%
45%
43.30%
41.10%
34.00%
28.90%
27.30%
24.40%
21.30%
7.30%
7.10%
5.50%
2011 Data
3.70%
2.10%
0.00%
20.00%
40.00%
60.00%
80.00%
China Market Challenges
& Pitfall
 Low Bandwidth – 82% mobile phone user still on 2G
 Device Adaptation -- over hundreds of manufacturers
 Fierce Competition – 88 Micro blogging sites, hundreds of
group buy sites
 Focus on device, OS, Tools, Games, and Platform – Xiaomi,
UCWeb
 Keep Away from Content, Media, Culture, Social Networking
– Internet requires ICP license.
 Huge Developers Turnover Rate – No profit sharing within
company and many opportunities
 Distribution Channels – Scattered markets
Stake Holder &
Opportunities
 Governments –Open the Market, Play with my Rules,
Encourage Innovation from Overseas
Telecoms – Open the Channel, Need Apps
 Internet Giant Players – Open Platform, Need Contents
 Handset Makers – Go with Android, Free and Open
 Weibo – Getting Popular, a good marketing platform
 Developers – Very active in mobile innovation
 Venture Capitals – Getting Crazing
Hot in China
Mobile OS
Augmented Reality
Mobile Payment
HTLM5 Based Cloud Apps
Mobile Advertisement
Mobile Data Mining Cloud Service
Oversea Mobile Innovation
Center – Mobile ETown
未来园区规划
R & D
Offices
Other
Support
Facilities
Accelerato
r &
Incubator
Technology
Platform
Mobile
Innovation
Center
Integrated
Service
Platform
6
Beijing Development Area
Overview
 Established in 1992
 The only state-level development area in Beijing
 3870 enterprises with total investment US$ 25 billion
 569 Foreign Invested Enterprises with investment US$ 15
billion
 70 Fortune 500 enterprises invested 95 projects.
F500 in BDA
95 Projects invested by 70 Fortune 500 Enterprises
Tianya Milestones
Largest Online Forum Community in China
User Generate Content/Media
1999 -- Tianya Online Community Launched
 2004 -- Tianya Voted as #1 of Top 100
Communities , #1 of Most Attractive Communities
for Investment
 2007 -- Google Invested in Tianya; Launched
Discussion Pub and Q&A as Joint Products;
 2010 -- Tianya Ranked as one of Top most
Influential Websites
Tianya 100% UGC Data
 1000+ Forums, 4 Million+ Bloggers
 Users -- 150 Million+
 Daily Page Views -- 150 Million+
 Daily Unique Visiting IPs -- 9.8 Million
 Daily New Threads/Replies/Blogs -- 1 Million+
Online Services -- Forums, Microblogs, Blogs,
Groups Discussion, Q&A, Photo Albums, Music
Boxes, SNS, Enterprise Spaces(SaaS), …
 Mobile Apps (Android, iPhone, Symbia) –
Forum, Books, Blogs, Microblogs
http://tianya.cn
Thank You!
Website： http://www.mobile-etown.com/