Soal Pert. 25 & 26: 1. IMC also emphasizes utilizing all economically effective contact methods as potential message delivery channels. Assume you are advertising a product that is marketed specifically to high school seniors. Identify seven contact methods (include no more than two forms of mass media advertising) you might use to reach this audience. 2. Identify a magazine advertisement that reflects a brand-concept management strategy appealing to consumers’ experiential needs. Offer a specific explanation as to why you believe this ad appeals to experiential needs. 3. Direct marketing means: An interactive system of marketing which uses one or more advertising media to effect a measurable response at any location. Your comment on this statement! 4. Direct marketing includes: (1) direct mail, (2) telemarketing, (3) door-to-door selling (pyramid, multi-level, network retailing and field sales forces). Direct response advertising (TV, Radio, cinema, web and press advertisements that solicit an immediate response, eg, ‘phone now’ or fill in the coupon); Computerized home shopping (link home computer with a store so that one can browse around the aisles, pick up merchandise, inspect it by turning it around on screen, etc.); Home shopping networks; Miscellaneous (stuffers, inserts, leaflet drops/house-to-house distribution). Your comment on those items? 5. There is a major section devoted to database marketing. Explain, what is database marketing? 6. PAGES is a simple acronym which helps to build a marketing communications DMU (Decision Making Units) checklist: Describe the acronym according to decision making units! 7. 9 Word of mouth is the most potent of all the communications tools. Describe the statement according to your understanding!