Soal Pert. 13 & 14:
1. Define Integrated Marketing Communications?
2. What are the four parts of the marketing mix? Explain the element of marketing
mix!
3. Explain how a local business in your area (such as a bank) might use event
marketing to its advantage. Be specific in describing the objectives that event
marketing would satisfy for a bank and the type of event that would be compatible
with this objectives.
4. 2. Assume you are the owner of a restaurant in your college/university
community. A rumor about your business has circulated claiming that your head
chef has AIDS. Your business is falling off. Explain precisely how you would
combat this rumor.
5. 3. Explain the similarities and differences between general public relations,
marketing PR, and publicity.
6. What are the advantages of publicity in comparison to advertising? What are
some of the objectives that both of this marketing communications techniques
satisfy?