Antarmuka Pemakai
(User Interface)
Kerangka Kerja 7C
Context
Content
Site’s layout and design
Text, pictures, sound and video
that webpages contain
Commerce
Community
Site’s capability to enable
commercial transactions
The ways sites enable user-touser communication
Connection
Communication
Customization
Degree site is linked to other
sites
The ways sites enable site-touser communication or twoway communication
Site’s ability to self-tailor to
different users or to allow
personalization
Context
Function

The layout of the site:
The
aesthetic nature of the site:
– Section breakdown
– Color scheme
– Linking structure
– Visual themes
– Navigation tools

Aesthetics
The performance of the site:
– Speed
– Reliability
– Platform independence
– Media accessibility
– Usability
Content
Dimensions
Offering Mix
Products
Choices
Appeal Mix
Cognitive
functional,
low price,
availability,
etc.
Content
Type
Text
Current
highly
time-sensitive
Bloomberg,
Reuters, etc.
Audio
Image
Information
Services
Multimedia
Mix
Emotional
humor,
warmth,
stories,
etc.
Video
Graphics
Reference
less
time-sensitive
NYTimes.com,
etc.
Community
Interactive

Public
Chat
– Asynchronous chat allows users to
consider and formulate responses

Member Webpages
– Community members may have the
option of crafting their own webpages on
a particular site
Instant Messaging
– Allows messages to happen quickly
because each participant sees the
message within seconds of when it is sent

Noninteractive
Message Boards
– Allows users to communicate by posting
messages at a location on the site
Member-to-Member
E-Mail
– The”killer app” of the Web, acting as a
virtual post office for digitized messages
Member
Content
– Similar to public member webpages this
content is generated by members
Customization
Personalization

Log-in Registration
Tailoring

– The site recognizes returns users and
configures itself accordingly

Personalized E-mail Accounts
– Provided free-of-charge to site users

Content and Layout Configuration
– Selection is based on users interests

Storage
– Sites provide virtual hard-disk storage

– Many sites adjust themselves
dramatically based on a user’s behavior
and preferences
Cookies
– Temporarily files that track and gather
data about user’s behavior

Based on Past User Behavior
Agents
– Designed to perform simple tasks

Based on Behavior of Other Users
With Similar Preferences
– Some sites make recommendations to
the user based on preferences of other
users with similar profiles
Communications
Broadcast

Mass Mailings
E-Commerce
– Broadcast transmissions of large volumes
of e-mail targeted at large audiences

Dialogue
– Organizations and users trade e-mails
regarding order placement, tracking and
fulfillment
FAQs
– Answers to frequently asked questions

Interactive
E-Mail Newsletters
– Inform site subscribers of site changes,
special offers, etc.
Content-Update
Reminders
– E-mail reflecting user interest in a
particular content area
Broadcast
Events
– Events can be broadcast from a website
(webcast) that allows limited user control
Customer
Service
– Organizations can provide customer
service through trading e-mails or live
online dialogue
User
Input
– User-generated content such a supplier
ratings and user feedback to the site
Connection
Links
Links can take the user
completely outside of the
home site
% of Home Site Content
Home Site Background
Outsourced Content
Links can take the user to a new
site, but the home site is still in the
background
Site content is
derived from
third parties
Pathway of Connection
KEY
%?
What percentage of
content originates from
the home site and how
much is outsourced?
?
Does the site lead users to other
sites, or does it simply retrieve
information from outside sites?
Home site
Connected
Sites
Commerce
Functional Tools of Commerce

Registration
– Allows the site to store information about
users and user preferences

Shopping Cart
– Users can place items in their personal,
virtual shopping cart and buy them
immediately or on another visit to the site
One-Click
Shopping
– A patented feature that allows users to place
and order products with a single click
Orders
Through Affiliates
– Sites must be able to track orders that come
from and go to affiliates
Configuration

Security
– Attempt to guarantee the security of
transactions and related data through
encryption and authentication technologies
Credit-Card
Approval
– The ability to receive instant credit approval
for credit card purchases through electronic
links to clearance houses
Technology
– Users can test product compatibility with the
aid of configurator software
Order
Tracking
– The ability to check the delivery status
Delivery
Options
– Users have a choice of options to specify
their desired speed and cost of delivery