eBusiness
eCommerce vs eBusiness
• eCommerce :
– buying and selling over digital media.
• eBusiness :
– in addition to encompassing eCommerce, includes both
front–end and back–office applications that form the
engine for modern business.
– Not just eCommerce transactions ! It is about redifining
old business models, with the aid of technology, to
maximize customer value (Digital Business Design).
Arsitektur Aplikasi eBisnis
Business Partners, Suppliers,
Distributors, Resellers
Selling Chain Management
Customers, Resellers
Cust. Service
Sales
Customer Relationship Management
Stakeholders
Enterprise
Application
Integration
Business
Intelligence
Finance/Accounting/Auditing
Management Control
Production
Logistics
Enterprise Resource Planning
Marketing
Administrative Control
HRMS / e-Procurement
Employees
Distribution
Supply Chain Management
Integrasi Aplikasi eBusiness
Sales
Service
Business Analytics
Marketing
Data Capture & Datawarehousing
Customer
Relationship
Managemen
t
Decision Support Systems
Push–Based Delivery Systems
Wireless / Mobile Communications
Business
Intelligence
Applications
eProcuremen
t Applications
Office Supplies Procurement
Service Procurement
Business Travel Procurement
Computer Equipment /
Software / Networking
MRO Procurement
Cross –
Functional
Integrated
eBusiness
Application
s
Selling
Chain
Managemen
t
Forecasting & Planning
Purchasing & Material Mgt
Enterprise
Resource
Planning
Warehousing & Inventory Mgt
Finished Product Distribution
Accounting / Finance
Supply
Chain
Managemen
t
Market Demand
Resource & Capacity
Planning
Real–Time Schedulling
Product Customization
Pricing and Contract Management
Quote & Proposal Generation
Commision Management
Promotion Management
10 Aturan eBusiness
Rule 1
Technology is no longer an aftertough in forming business strategy but rather the cause and driver
Rule 2
The Ability to streamline the structure of information and to influence and control its flow is a dramatically
more powerful and cost–effective service than is that of moving and manufacturing physiscal products
Rule 3
Inability to overthrow the dominant, outdated business design often leads to business failure
Rule 4
Using eCommerce, companies can listen to their customers and become ‘the cheapest’, ‘the most familiar’
or ‘the best’
Rule 5
Don’t use the technology just to create the product. Use technology to innovate, entertain and enhance the
entire experience surrounding the product: from selecting and ordering to receiving and service
Rule 6
The business design of the future increasingly uses reconfigurable eBusiness models to best meet
customers’ need
Rule 7
The goal of new business designs is for companies to create flexible outsourcing alliances that not only off–
load costs but also make customers ecstatic
Rule 8
For urgent eBusiness projects, it’s easy to minimize application infrastructure needs and to focus on the
glitzy front–end apps. The oversight can be costly in more ways than one
Rule 9
The ability to plan eBusiness infrastructure course swiftly and to implement it ruthlessy are key to success.
Ruthless execution is the norm
Rule 10
The tough task for management is to align business strategies, processes and application quickly, correctly
and all at once. Strong leadership is imperative