WEBSITE CONTENT WORKSHEET
WEBSITE CONTENT WORKSHEET
INSTRUCTIONS - HOW TO USE THIS DOCUMENT ............................................................................. 2
WEBSITE CONTENT .................................................................................................................................. 3
HOME ........................................................................................................................................................... 3
ABOUT US .................................................................................................................................................... 3
PATIENT CARE ........................................................................................................................................... 3
RESEARCH/PROJECTS ............................................................................................................................. 3
EDUCATION ................................................................................................................................................ 3
FACULTY/STAFF/PEOPLE ........................................................................................................................ 3
PUBLICATIONS .......................................................................................................................................... 4
NEWS ............................................................................................................................................................ 4
CALENDAR/EVENTS/MEETINGS ............................................................................................................ 4
CLINICAL TRIALS ..................................................................................................................................... 4
IMAGE GALLERY/PHOTOS...................................................................................................................... 4
OTHER .......................................................................................................................................................... 4
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WEBSITE CONTENT WORKSHEET
INSTRUCTIONS - HOW TO USE THIS DOCUMENT
The Table of Contents in this document represents the navigation of your new website. Main topics
correspond to the horizontal navigation on your new site, and sub-topics correspond to left-hand
navigation under each one of those main topics.
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New: If you are putting new content into this document, make sure to keep it short and scannable,
so that it’s appropriate for a web audience.
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Old with updates: If you are copying and pasting in content from your old website, make sure to
read it and update it. Also, include the url (like http://www.medicine.yale.edu/index.html) so we
can go look at the page if we need to.
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Old with no updates: If you want us to pull the content from your old website and you have no
updates to it, just include the url of the old page and we’ll go get the content from there.
Some web-writing tips:
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Website users visit your site with a question already in mind that they seek to answer.
A scannable document gets the point across as quickly as possible. Information is clearly
organized, labeled, and presented in small, easily-digestible chunks.
Keep sentences simple and to the point. Be concise.
Remove adjectives unless they are load-bearing. People will not read catchy slogans or boastful
language.
Use headers to break up your text. The header should tell you the topic of the next few
paragraphs.
No paragraphs longer than three sentences; each paragraph should make only one point.
If it’s a list, make it bulleted or numbered.
Make sure the reader knows what to do next. Do they call someone? Click on a link? Send an
email?
Keep the whole page to 250 words if you can.
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WEBSITE CONTENT WORKSHEET
WEBSITE CONTENT
General Information:
Name of Site:
Address:
Phone Number:
Email Address:
URL and Vanity:
http://medicine.yale.edu/PARENT/SITE
Most YSM web sites have the broad categories of content listed below. Your organization may need
some or all of these groupings. In addition, you may also want to create some new category unique to
your organization. The order indicated below is merely a suggestion. You may choose to arrange it
and label each section however you wish. Simply keep in mind that the amount of available space in
the horizontal navigation is not unlimited.
Home
The home page is usually a “table of contents” that leads people into the rest of your site. The basic
introductory paragraph should be no longer than 200 words. Highlight the sections of the site that
you want visitors to know about/access immediately.
About Us
This section can be more specific information about your department, program, or center, its history,
partners, etc.
Patient Care
Fill this section with information, documents, resources, etc. that are of most relevance to patients.
Research/Projects
Fill this section with information, documents, resources, etc. that are of most use to other researchers.
Education
Fill this section in with information, documents, resources, etc. that are of most use to
residents/students.
Faculty/Staff/People
Please provide a list of all current and previous members you’d like to mention. For faculty and postdoctoral fellows, we will use the Faculty Profile system. You may request a specific layout. More
information is available here:
http://web.yale.edu/support/templates/external/applications/facultyprofiles/layout_views/
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WEBSITE CONTENT WORKSHEET
We also highly encourage all members to fill-out/update their profiles. More information is here:
http://web.yale.edu/support/applications/profile/
For graduate students/undergraduates and non-Yale collaborators, we will use a manual profile. A
separate form will be provided to collect their information if requested.
Publications
Publications can be imported directly using a PubMed feed. Please specify the best search query we
should use to get your publications using this system. Go here for more information:
http://medicine.yale.edu/web/support/templates/external/embed/pubmed/index.aspx.
News
Any references to your organization in the News can be added using the News System. Because it
uses people tagging, anyone in your organization who has already been tagged in a news item will
appear on your sites News page. This can be tailored to exclude people if necessary. We can also
start your news page simply by listing any news items tagged with your faculty. More about the
system is here: http://medicine.yale.edu/web/support/applications/news/news.aspx.
Calendar/Events/Meetings
If you/your lab members are attending meetings, presenting papers, etc. post them here. In addition,
if you’re frequently attending meetings or if you’d like to post meetings for your lab, consider using
the Calendar feature: http://medicine.yale.edu/web/support/applications/calendar/.
Clinical Trials
If you conduct clinical trials as part of your work, you might want to consider making use of this
component: http://medicine.yale.edu/web/support/templates/external/applications/clinicaltrials/.
Image Gallery/Photos
If you have photos regarding lab activities and/or photos and imagery regarding the work you do,
please upload the original files to Box and indicate what photos should be grouped together and what
captions you’d like to use.
IMPORTANT NOTE: Do NOT embed photos in an email message, in a Word document, a PDF, or
any other application. The original files must be sent or uploaded to Box. https://yale.app.box.com
Embedding does not preserve the original image quality and will cause images to look blurry or
grainy on your website.
Other
If you have any other sections you’d like to include, please feel free to add them!
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